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An economic system is the combination of the various agencies, entities (or even sectors as described by some authors) that provide the economic structure that defines the social community. These agencies are joined by lines of trade and exchange along which goods, money etc. are continuously flowing.

A traditional economic system

The work that people do, the goods and services they provide, how they use and exchange resource, all tend to follow long-established patterns. These economic systems are not very dynamic Ė things donít change very much. Standards of living are static; individuals donít enjoy much financial or occupational mobility. But economic behaviors and relationships are predictable. You know what you are supposed to do, who you trade with, and what to expect from others.

Today you can find traditional economic systems at work among Australian aborigines and some isolated tribes in the Amazon. In the past, they could be found everywhere Ė in the feudal agrarian villages of medieval Europe, for example.

In a command economic system or planned economy, the government controls the economy. The state decides how to use and distribute resources. The government regulates prices and wages; it may even determine what sorts of work individuals do. Socialism is a type of command economic system. Historically, the government has assumed varying degrees of control over the economy in socialist countries. In some, only major industries have been subjected to government management; in others, the government has exercised far more extensive control over the economy.

The classic (failed) example of a command economy was the communist Soviet Union. The collapse of the communist bloc in the late 1980s led to the demise of many command economies around the world; Cuba continues to hold on to its planned economy even today.

In market economies, economic decisions are made by individuals. The unfettered interaction of individuals and companies in the marketplace determines how resources are allocated and goods are distributed. Individuals choose how to invest their personal resources-what training to pursue, what jobs to take, what goods or services to produce. And individuals decide what to consume. Within a pure market economy the government is entirely absent from economic affairs.

A mixed economic system combines elements of the market and command economy. Many economic decisions are made in the market by individuals. But the government also plays a role in the allocation and distribution of resources.

The United States today, like most advanced nations, is a mixed economy. The eternal question for mixed economies is just what the right mix between the public and private sectors of the economy should be.

Questions to Unit 4

1. What types of economic system do you know?

2. What is traditional economic system?

3. What is the peculiarity of command economic system?

4. What is market economic system?

5. What is the main idea of mixed economic system?



 

 

ADVERTISING

 

Exercise 1. Match English advertising terms with their Ukrainian equivalents. Memorize them.

Exercise 2. Match advertising terms with their descriptions or definitions. Memorize them.

1) brand name 2) brand loyalty 3) catalogue 4) copywriter 5) audience 6) commercial 7) PR advertising 8) slogan a) frequently repeated phrase that provides continuity to an advertising campaign b) name used to distinguish one product from its competitors c) a TV or radio advertising d) positive opinions of consumers about the product or service of a particular brand e) the person who writes the texts for ads f) a group of people who watch or listen to someone speaking or performing in public g) a book with a list of things you can buy or look at h) advertising by a corporation that focuses on public interest but maintains a relationship to the corporationís products

Exercise 3. Read and translate the text. Do the activities that follow it.

TEXT 1


Date: 2014-12-21; view: 719


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