Strategic and Operational Plan Guidelines

You need to submit a 3-10 pages Strategic and Operational Plan for the company/brand/product/service that you want to bring to Kazakhstan. Please write using your own limited English skills. Don’t write anything more than 10 pages, I will not read the copy & paste plagiarism.

Submission deadline is 16^th May, Wednesday at 13:00 at my office in SDU or by 22:00 by e-mail. Being late will be punished by 30% discount for the grade.

1. Strategic Plan should include:

1. Company Name, Brand and Product/Service

(a short description of a brand/product – not more than 1 page)

1. Vision Statement (creates passion)

Mission Statement (creates purpose)

Strategic Goals and Objectives (set direction)

1. International Business Strategy and Type of International Business (Choose a strategy and explain with your own words why you chose it, what are the advantages and disadvantages) - Use Lecture Notes 2 for more information
2. Competitiveness Strategy (Choose a competitive priority(ies) for your company and explain how this will affect the profitability of you business project)- Use Lecture Notes 3 for more information
3. Social Responsibility Strategy (How will your business project show that it is an ethical business) - You can get ideas from Corporation Documentary and use Lecture Notes on Ethical Business.
4. Measurement of Achievement (Explain how will you know that you achieved your strategic goals and objectives, what will be your measurement) – Use your microeconomics knowledge on profitability, pricing and competition

1. Operational Plan should include:

(use Lecture Notes 4; if you struggle with the Operational Plan come to class on Saturday 11:00AM and I can show how to do it again)

1. Work Breakdown Structure (WBS) – to start your business (you need to mention all the tasks and sub-tasks that you need to accomplish to open a business, for example ‘register your business with tax authorities’, ‘rent an office’, ‘employ an accountant’, ‘purchase equipment’, ‘purchase a truck’)

Example (with ‘time in minutes’):

1. Dependencies of Tasks and Time Duration (in hours) for the lowest level of WBS sub-tasks
2. PERT Network Diagram Plan (with time in hours for Earliest Start and Earliest Finish, Latest Start and Latest Finish, Slack time for each task of Network diagram, and Critical Path) – 1 day=8 working hours, 1 week=40 working hours

Date: 2015-01-11; view: 1148