The company has been in business for eight years.

jan

feb

mar

apr

may

jun

jul

aug

sep

oct

nov

dec

Last year This year

Seat-tle

Houston

Den-ver Chi-cago

To-ronto

Det-roit

Bos-ton

NOW

Mia-mi

 How long has the new center in Houston been open? (since) ….Since April this year…

How long has the new center in Detroit been open? (for) …..For fourteen months…...

a) How long has the new center in Toronto been open? (for)..............................................................

b) How long has the new one in Denver been open? (since) ...............................................................

c) How long has the new one in Boston been open? (since) ...............................................................

d) How long has the one in Miami been open? (for) .....................................................……………...

e) How long has the one in Chicago been open? (since) ..............................................……………....

“ We talked to Wendy Rae after the award ceremony. Read the interview. 

1 5 10 15 20 25

Interviewer May I begin by congratulating you on your award, Mrs. Rae? RaeThank you. It’s nice to be appreciated, but I'd like to acknowledge the contribution of all the other people involved. As I keep telling everyone, I didn’t do it on my own. The success of Body Care isn't just my success. The company is run by a team, and our achievements are a result of our combined efforts. Interviewer I'm sure that's true. A lot has been written about your team's achievements. How do you explain this great success? Rae Well, the philosophy behind our work is important... Interviewer The Body Care Concept... RaeThat's right. And we are a good team, as I say. But I think our decision to franchise was crucial too. InterviewerCan you explain how? Rae Well, in the early days, one of our biggest dangers was that the idea was transferable. We were developing a new market, but we didn't own it. Anyone could have moved in. We realized we had to develop the market before others entered it. Interviewer You decided against investing in new outlets yourselves. RaeWe would have preferred that option, but it wasn't an alternative that was available to us. We didn't have the capital or the management structure to cope with a large number of stores. Banks had no interest in us in those days. All our initial financing came out of our own pockets and the pockets of our friends. InterviewerWhose idea was it to expand as a franchise? RaeMy husband's. He saw the danger right away, and said that if we didn’t develop our brand name and our reputation fast, we'd be pushed aside by operations with more money behind them. He saw rightly that franchising was the only way for us to go, the only way of growing fast enough to secure the market we were creating. Interviewer Thank you, Mrs. Rae. Rae It’s my pleasure.

”1. Which lines in the interview give the following information?

In the early days, banks did not regard the company as a good investment opportunity….Lines 21— 22

a) There are three reasons for the company's success..............................…

b) It was important to expand quickly........................................………….

c) All of Wendy Roe's employees contributed to the success of the company ……………………

d) The only alternative was to find a way of expanding without substantial cash resources..............

e) At the beginning other companies could have copied the Body Care idea …………....................

f) Investing in new outlets was not possible..............................…………………………………….

g) The first centers were financed with personal money.....................………………………………

2. Notice: "Whose idea was it to expand?" "My husband's."

Date: 2016-04-22; view: 890

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