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A. Understanding main points. Answer these questions.
1. What is the attitude of many businesses to public education?
2. Why do they do that?
3. What is politics?
4. What role does business play in the society?
B. Understanding details. Mark these statements T (true) or F (false) according to the information in the text.
1. Business is involved into the politics of the country.
2. Many businesses strive to improve public education.
3. Business does not express a preference for free enterprise.
4. Siemens cooperates with banks.
5. Business plays a substantial role in the political reforms.
Vocabulary tasks
Match these terms with their definitions
| 1. executive | a. the point in question |
| 2. issue | b. continue to live or exist |
| 3. objective | c. to gain the mastery |
| 4. piracy | d. something thought or aimed at |
| 5. survive | e. an interest or concern |
| 6. stake | f. expert judgement |
| 7. prevail | g. a person having executive authority or executive position in a business organization |
| 8. expertise | h. to reproduce or trade without due authorization |
A. Word families.
Complete the chart:
| Verb | Noun | Adjective |
| execute | ||
| protect | ||
| generate | ||
| decide | ||
| govern | ||
| use | ||
| create | ||
| integrate | ||
| prosper | ||
| direct |
Roleplay
Work in pairs:
Student A: You are a reporter interviewing a successful businessman
Student B: You are a successful businessman. You have sought to improve public education.
Unit 15
Corporate Strategy for the Twenty-first Century
Before you read
Discuss the question:
Business – society relationship.
Now read the text. What does it say about the question above?
Business, government, and society are interdependent and their relationship is complex in every nation. General systems theory tells us that all organisms or systems are affected by their host environments; thus an organization must be appropriately responsive to changes and conditions in its environment in order to survive and succeed.
This web of interactions between business, government, and society naturally generates a system of stakeholders – groups affected by and influential in corporate decisions and actions. The analysis of these stakeholders – who they are, what power they hold, and ways in which they interact with one another – helps managers understand the nature of their concerns and needs, and how these relationships are changing. The business of the twenty-first century must have managers who understand the importance of creating business strategies that include these considerations.
The relationship between business and society is also continuously changing. People, organizations, and social activity change; inevitably, new social issues arise and challenge manages to develop new solutions. To be effective, corporate strategy must respond to the biggest and most central questions in the public’s mind. As the twentieth century ends, people everywhere expect businesses to be competitive, to be profitable, and to act responsibly by meeting the reasonable expectations of stakeholders. The people, groups, and organizations that interact with the corporation and have an interest in its performance are its stakeholders. Those most closely and directly involved with a business are its primary stakeholders; those who are indirectly connected are its secondary stakeholders. Stakeholders may exercise their power independently or in coalitions. The corporation of the twenty-first century is certain to be affected by global economic and political trends, powerful new technologies, and a global population of stakeholders who will expect that their interests are integrated into the business strategies and services and to which they contribute labor and ideas as well as extend the hospitality and support of their communities.
Reading tasks
Date: 2016-04-22; view: 1154
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| Political Involvement | | | B. Understanding details. Mark these statements T (true) or F (false) according to the information in the text. |