Answer the following questions about the text.

1. What are the main principles according to which radio in Britain is organized?

2. What are the sources of the BBC World Service financing?

3. Who has the right to appoint the BBC’s Board of Governors and its chairman?

4. On what grounds are the Director-General and staff appointed?

5. What programmes does the BBC run on sound?

6. What are the main television channels in Britain?

7. What is the difference in financing of the BBC channels if compared with the commercial ones?

8. What do the BBC channels and Independent Television channels broadcast?

9. What are the main principles, which govern Independent Television?

10. What do you think the advantages and disadvantages of tough competition between the BBC and commercial channels are?

Text B

The Rating Battle

There is, of course, a lot of competition between broadcasting organizations. Most TV and radio networks want to increase the expense of other networks.

Good ratings are especially important during prime-time or peak-time, the time of day, or slot, when most people watch TV. Slot also means any short period in broadcasting reserved for a specific purpose.

High audience figures attract more advertising breaks between programmes. Commercials are also known as spots.

The media often talk about ratings battles or ratings wars between networks when discussing competition in the industry.

Answer the following questions about the text.

1. What is meant by “ratings” in the text?

2. Why do you think the competition between broadcasting organizations for “prime-time” or “peak-time” is so tough?

3. What is meant by “rating battles” or “ratings wars”?

Text C

Celebrities, as well as more ordinary people, complain about invasion of privacy or a breach of privacy when they feel their private lives are being examined too closely.

They complain about intrusive reporting techniques like the use of paparazzi, photographers with long-lens cameras who take pictures without the subject’s knowledge or permission. Other intrusive methods include doorstepping, waiting outside someone’s house or office with microphone and camera in order to question them, and secretly recording conversations by bugging rooms with hidden microphones, or bugs.

Answer the following questions using as many words and word combinations from the text as possible. Think of your own examples to justify your decisions.

1. How far do you agree with the journalists who to justify a breach of privacy say that in their work they are guided mainly by the public’s right to know?

2. What are the possible ways to curb the press over intrusion into private lives?

3. How far is it justified to limit press freedom to report on people’s private lives?

Text D

Soap Operas

In the 1930s, when radio was still in its infancy, broadcasting stations in the USA wondered what type of programmes they should put on during the daytime. They came up with the idea of producing serials that would be on the radio every afternoon telling a continuous story. To keep the listeners’ interest, there would be far more crises occurring than in real life. Knowing that the majority of the audience would be women, the broadcasters decided that the women in the serials would be strong characters and the men weak. The serials were an instant success with listeners. As the radio stations were paid for by advertising, these programmes always carried advertisements and, since one of the most frequently advertised products was soap, the programmes became known as soaps or soap operas.

It was really by chance that the soap opera appeared in Britain. The BBC (British Broadcasting Corporation) had no interest in producing this type of programmes but during the Second World War it was thought that the Americans should be shown how well the British people were standing up to the war. For this reason, a soap opera was written for North American service of the BBC; it was called Front Line Family and showed how a typical English family, the Robinsons, were living during the war. Some people in Britain managed to hear the programme and asked for it to be broadcast for the British audience. The BBC were unwilling to do this but finally agreed and broadcast the programme in Britain, but changed the name to the Robinsons. The programme ran for six years.

Other soaps were introduced later, one telling the life of a doctor’s family and another, The Archers, about life in a country village. The original aim of The Archers was to inform farmers of new developments in agriculture. The serial began in 1951 and is still to be heard every week.

Some attempts at soap opera began to appear on television in Britain in the mid-1950s but it was not until 1961 that the first real soap opera appeared. This was shown, not by the BBC, but by commercial television. The serial, called Coronation Street was about lives of people living in a working-class street near Manchester. Although the serial was planned to run for only thirteen weeks, it is still to be seen several nights every week and almost every week has more viewers than any other programme on British television.

The BBC never managed to produce a really successful soap opera until 1984 when it introduced Eastenders. This programme is about life in an area of the east end of London. For a time it had more viewers than Coronation Street and still rivals it as the most popular programme on British television. There is a major difference between the two programmes in that Eastenders concentrates on often rather depressing realism whilst Coronation Street, although having serious storylines, always contains a strong element of comedy.

Date: 2016-04-22; view: 2258