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Task 1. Read and translate the text. Try to summarize its content in several sentences.

Careers in Flash Design

Introduction.Flash is the newest and trendiest technology currently used in web design. Nearly everyone ranging from beginners to experienced web designers is learning how to create and implement Flash in their websites. Flash is a multimedia graphics program written and distributed by Macromedia, and is designed specifically for use on the web. Flash is a tool for creating interactive and animated web sites, and uses vector and raster graphics, which means that the graphics can be scaled to any size without losing clarity or quality. Flash also uses a native language called ActionScript, as well as bi-directional streaming of video and audio.

The Job.As a Flash designer you will be able to create interactive “movies” on the web using Flash technology. You will be able to create and customize dozens of different effects including text, navigation animation, video, and audio, and you will be a part of the massive movement in the web design and development industry.

Training.Before you begin a training course in learning to use Flash, you should already have a basic understanding of the Internet, HTML, and know the basics of building Web pages. A training course in Flash will teach you how to create and customize dozens of different effects including text, navigation animation, video, and audio. Look for the right kind of education at various schools and colleges offering programs in multimedia, animation, or graphic design.

Conclusion.Today, Flash is becoming even more well known and widely used than ever as it delivers a broader scope of tools for a web designer. Certifying as a Flash designer can help your career. It can provide proof of your knowledge of Flash, and will ensure clients of your ability to do the job they require.

Task 2. Imagine that you are the author of this text. What questions did you ask specialists in Flash design to get the information?

Task 3. Complete the sentences.

1. Nearly everyone ranging from _________ to ________ web designers is learning how to create and implement Flash in their websites.

2. Flash is a tool for creating _________ and _________ web sites, and uses _______ and ________ graphics, which means that the graphics can be scaled to any size without losing _______ or ________.

  1. You will be able to ______ and _________ dozens of different effects including text, navigation animation, video, and audio, and you will be a part of the _______ movement in the web design and __________ industry.

 

The Third Level

Task 1. Read and translate the text. Make up the vocabulary of this text. Try to summarize its content in several sentences.

Job Interview

There are some things in life that make our palms go sweaty and minds go numb, but we have to do them. Explaining to the officer why you were speeding in a school zone is one of those times. The other time is the job interview...

What to know? Going into an interview, it's a good idea to have as much background knowledge of the company as you can. Knowing exactly what they do and other details will impress the employer and show them that you take initiative and you have an interest in the company. Use the name of a person you are talking to. Generally you will learn the name by talking to the person setting up the interview. Make sure you write down the name exactly.



What to Bring? Beside yourself, there are some things that you should bring along to a job interview.

1. Two resumes. One is for the employer, and the other is for you. You might have sent your resume to the employer before the interview, (just to get the interview) but resumes get lost, creased, ripped, and so on. You might have sent the employer a faxed resume, which is often harder to read and looks sloppy. Regardless, it's nice to be able to offer the interviewer a nice fresh clean copy if they need or want one.

The other copy is for your own reference. It just makes it easier to both of you to look at the same resume and to refer to certain points and know what both parties are looking at. It also helps you not get lost if you freeze up when they ask something about your past.

2. A clipboard, pen, and paper. Have this ready so you can take notes during the interview. The whole interview process is a learning experience for both sides. Write down important things like hours, what they expect, wages, and that kind of thing. It's silly to get an answer about something and then forget what they said about it and have to ask them again at a later time. Have potential questions written down before the interview so you don't forget to ask them. It's easy to forget a question or two when you are in an intense situation like an interview.

3. Your "drop off" portfolio and your "keep yourself" portfolio. Generally it's a good idea to have some sort of portfolio that you can mass distribute without asking back, and then one that you keep yourself. Often students will give away CDs to employers, and then bring in a nice print portfolio that shows things off in a clean and personal way. They can give the CD to the employer to keep and refer to, but take home the print portfolio once they have presented it personally at the interview. Well-done print portfolios can cost an arm and a leg, so you don't want to leave this kind of thing in a huge pile on someone's desk.

Presentation. Presentation is everything. How you present yourself is one of the biggest factors in landing or losing a job in a job interview. Here are a few tips for presenting well.

1. Dress for it. Coming into an interview with sloppy clothing will speak volumes to the employer. It tells them that you are not taking the interview and therefore the job or company seriously. Even if the workplace is a laid-back environment, dress sharply to show that you care and are a professional. If they hire you and the dress code is lax, then dress down. But never for an interview. It's better to be overdressed than underdressed. Be neatly groomed. Get a haircut if necessary, and have a clean, sharp look.

2. Body language. The way you present yourself also includes a body language. Try not to slouch or hunch. Generally the interviewer will offer a hand for a handshake. Make sure your grip is firm. Even something as minor as a handshake can shape the way an interview goes. A firm handshake shows that you are eager, responsive, and are confident in yourself and in what you have to offer. Take a seat when it is offered or seems obvious. Sit up straight and sit square to the employer. Don't rock back and forth or sit on your hands. Just try and relax. Smiling is a good thing, and laugh at any jokes the employer throws at you. (That is unless you're one of those laughers that feels the need to snort). Eye contact is huge. Try and keep eye contact for most of the time, but also make sure to pay attention (with your eyes) to whatever they may be showing you. Looking at the person shows that you are attentive and a good listener. It can be nerve racking to look at someone face to face and tell them about yourself, but it really is important to try and do this instead of looking away somewhere or staring down at your hands.


Date: 2016-04-22; view: 777


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D) Read the text once more, work in pairs and design a print advertisement for a newspaper or a magazine according to the principles given in the text. | History of advertising
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