Task 2. Complete the sentences.

1. _______ are intangible it’s hard to hang your hat on an idea.
2. They can bring _________ and __________ to a writer.
3. But because ideas are so _________ and so hard to protect, other agencies are more guarded and merely show a _________ client past work.
4. The first situation of stealing ideas consists of ________ an old idea and using it in a new situation.
5. Some ideas are quite _________ and can be _________ of by more than one person.
6. This is the risk of __________ speculative ideas in the ________ arena of new business presentations.
7. Ideas also get ____________ in a different sense when someone takes ___________ for an idea created by someone else.
8. This happens in social settings, when someone ________ for a job takes credit on a résumé, or in the heat of _________ for __________ and raises.

The Second Level

Task 1. Read and translate the text. Pay attention to the italic phrases. Make vocabulary for the text. Create a headline for a web page.

Top 5 Web Page Design Basics

While these points are important for overall Web site design, you should be sure each page of your site utilises these basic design tips. Remember that while the goal of your home page is to engage visitors, the goal of your other pages is to keep them interacting with your site and converting into sales. We think these basic principles can help move things along.

1. Place important information in the top left corner of the page. Eye-tracking studies indicate Web users look at this area of the page first. Remember that many of your users will come from search engines and know little, if anything, about your company. Creative Suitcase typically places logos in this area to show users which site they’ve landed on and to increase company branding.

2. Take advantage of the images and headlines on your page. They are your best tools to grab a user’s attention so think carefully about your choices. Images should be relevant to the page content and interesting to the viewer; people are often drawn to images of other people. Your headline should be memorable and indicate what the page is about.

3. Start important elements of the page “above the fold.” This term refers to any elements showing on a user’s screen without them having to scroll down. 50% of Web users do not scroll down a page to view more. If your most important information is hidden below the fold, 50% of the visitors to your site won’t even see it. Creative Suitcase uses a standard 500 pixel cut-off when designing home pages.

4. Arrange elements on a page for easy and comfortable viewing. The design should lead the viewer’s attention to your most important information. A hierarchy of images, colours and text should be used so they don’t compete against each other for attention, but instead create a simple, flowing design.

5. Design copy to be easy to read on the Web. This includes formatting text in a font size of 10+, using a universal Web font for html text and breaking up large blocks of copy. Most users don’t read Web copy, but scan the page instead. Make it easier for them by breaking up paragraphs into short, easy to digest bits of information. Try alternating a 4-5 line paragraph with a 1-2 line paragraph. Use coloured or larger subtitles to make important copy points stand out.

Successful Web design takes an understanding of your audience, knowledge of the intricacies of the media and a little patience.

The Third Level

Task 1. Read the text and create an image with Metallic Type in Photoshop.

Date: 2016-04-22; view: 989