Organizational aspects of the tourism destinations marketing

In marketing activities of tourist destination must be involved:

Strategic marketing planning for tourist destination

The key processes in determining a destination marketing plan are as follows:

The marketing plan should include the following ten key sections:

 

 

 

 

Destination marketing planning process

 Destination vision_________________________________________________

(1) envisioning an image of the desired future destination state which

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(2) when effectively communicated to those responsible

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(3) serves to empower these people so they can enact the vision

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 DMO Vision_____________________________________________________

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 Destination Marketing Goals________________________________________

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 Destination Marketing Objectives______________________________________

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 DMO Mission____________________________________________________

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Structure of the strategic marketing plan for Greece

Questions for self-control:

1. What are the specificities of the destination marketing?

2. What components of the tourist destination product do you know?

3. Define Marketing Mix features of a tourist destination.

4. What are marketing research directions of tourist destination?

5. What are the components of a tourist destination image?

6. What is a brand destination? Name the types of brands.

7. What is customer satisfaction?

8. What determines the loyalty of tourists?

9. Describe the process of branding a tourist destination.

10. What is the architecture of the brand?

11. What are Hallmark events?

12. What are the E-marketing activities for tourist destintion?

13. Describe the process of marketing planning for a tourist destination.

Topic 7. Tourism Destinations in the context of the Sustainable Development

Lecture plan

1. The concepts of sustainable tourism and sustainable development for tourism.

2. The challenges of tourism destinations sustainable development.

3. Sustainable tourism strategy.

4. Control of sustainable tourism.

Bibliography:

Basic: 1, 2, 3, 4

Supplementary: 11, 13, 16, 17, 20.

Key words: sustainable development, sustainable tourism, sustainable tourist destination, environmental, community and economic values, sustainability indicators, sustainable businesses, responsible tourists.

Date: 2016-03-03; view: 1143