Scale rating competition (Blank)

Total Market Review________________________________________________

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Current Market Review_____________________________________________

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1. Methods of tourism destination studies

· IDES (Interactive Destination Evaluation System) is a holistic diagnostic system which can also be used to simulate different scenarios. _______________________

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From a set of selected indicators, a dynamic and user-friendly decision-making tool which summarizes the following three functions can be built:

1. gives destination managers strategic information about current situation and risk of decline that can be easily interpreted

2. in an effective way shows (by means of a series of snapshots) the evolution of the destination over time

3. simulated by means of images (created with a simple interface) the effect of changes in variables

Using the tools’ assistance, variables have been identified as adequate in order to achieve a successful implementation of IDES:

A. Tourists/Residents_______________________________________________

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B. Excursionist share ______________________________________________

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C. Economic role of tourism _________________________________________

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D. Gini seasonality index_____________________________________________

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E. Gini demand structure index______________________________________

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F. Co-operation___________________________________________________

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G. Environmental impact____________________________________________

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In practice, most frequently used display for tourist destination evaluation are: spider plots, life-cycle and tourist flow seasonality.

· Characteristics of a Spider plot are: a “Static image” of the destination, in contrast to a “Dynamic description”, when a chronological sequence is available.

Significance of tourist mobility for total mobility

Impact on local mobility

Economic role of tourism

Innovation

Same-day visitor share

Tourists/Residents

· Destination life cycle______________________________________________

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· Tourist flow seasonality. The Lorenz curve and Gini index are tools for measuring seasonality______________________________________________

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· The DIM Methodology organizes a group of diagnostic tools that analyze the present situation in order to design future development strategies and establish the guidelines for feedback and monitoring of the strategy.

It consists of three phases which organize the diagnostic process, the strategy development and the establishment of a competitive and sustainable destination management model.

 

Phase 1

the diagnostic process

 

 

 

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Phase 2

Date: 2016-03-03; view: 1202