I. Read the whole text and decide whether these statements are true (T) or false (F). Discuss your answers in pairs.

1. Advertising is a form of accounting and finance.

2. Advertising goes far beyond television and billboards, newspapers and magazines.

3. There exists only one form of advertising – informational.

4. The brand image created partly by the product's design and packaging is especially important for different commodities.

5. Reminder advertisinguses displays of promotional items near the product that is being sold with a primary motivation to attract customers to the display.

II. Select the correct endings of the sentences.

1. Consumer advertising is directed at the

a) wholesalers,

b) public,

c) distributors.

2. Local advertising is aimed at

a) informing people in a particular area,

b) dividing people into several groups,

c) comparing people.

3.Comparative advertising

a) investigates brands indirectly,

b) compares various advertising techniques,

c) compares one brand directly with many competing brands.

4. One of the drawbacks of a comparative advertising is that customers have become more skeptical about the

a) effects produced,

b) claims made by a company about its competitors,

c) questions put to competitors.

5. Informational or public service advertising may try to

a) discourage young people from using illicit drugs or tobacco,

b) produce new special advertisements,

c) encourage people from earning high salaries.

III. Complete the following sentences with the appropriate terms from the list below.

1. Advertising is often thought of as the ___ of an idea, product or service by an identified sponsor attempting to inform or___ a particular target audience in the public arena.

2. The delivery mechanisms for ___ in modern society include banners at sporting events, ___, Internet Web sites, ___ ___, magazines, newspapers, radio spots, and TV commercials.

3. Trade national advertising is directed at ___ reselling products to the public throughout the ___ country.

5. ___ advertisingis normally thought of as any ___ , message or public communication , ___ economic, political and social issues.

6. Local advertising is aimed at __ people in a particular area where they can , ___ a product or service.

7. Both the manufacturer and the store ___ from increased store traffic and its associated sales.

8. Informational advertising is used when a new___ is first being introduced early in the product ____.

Do you think that the advertising practices described below are acceptable?

1. Using children in advertisements.

2. Using nudity in advertisements.

3. Promoting alcohol on TV.

4. Comparing your products to your competitors’ products.

5. An image flashed onto a screen very quickly so that people are affected without noticing it. (subliminal advertising)

LISTENING

1. Before listening, let’s look through some expressions which will help you to understand the speakers better.

Pay attention to different names used on the tape.

Levi Strauss

Renault Clio

Dairy

French Collection

2.Try to give Russian equivalents to the following words and expressions

- to appeal to one’s sense

- an immediate response to smth.

- to go along with smth.

- tube

- look cheeky

- stare at smth.

3. Complete the table.

What makes a good advertisement? Use some of the words below.

Date: 2016-03-03; view: 1682