REACH TWO-THIRDS OF US HOMES BY 2012

According to the Open Mobile Video Coalition of America’s (OMVC) broadcasters, myriad TV broadcast stations are presently working overtime to install new transmission equipment that will allow live, local TV signals to reach viewers wherever they go in a local market.

The estimates come from a new survey of member plans spearheaded by the OMVC, which says that 96 stations are already on-the-air with Mobile DTV.

That number is on pace to reach 126 (in 48 markets) by the end of this year.

“Our stations throughout the country are now deploying the equipment needed to bring Dyle mobile TV to millions of viewers,” said Erik Moreno and Salil Dalvi, co-GM’s of MCV. “We’re very excited about the rollout of the Dyle service to consumers,” they added.

“OMVC members are making the investments needed to make Mobile DTV available to millions of viewers,” said Colleen Brown, CEO of Fisher Communications and chair of the Mobile 500 Alliance. The Mobile500 Alliance represents more than 400 local TV broadcasters who are planning to add Mobile DTV capability to their digital broadcasts. “Mobile DTV channels now being transmitted are providing viewers with the latest news, emergency weather information, traffic updates, and their favorite programs,” Brown concluded.

Task 2a. Discuss.

1. Today we can be educated, entertained and shop on our TVs. What do you envision as future uses of television in our everyday lives? Contrast the pros and cons of television organizing our daily schedules.

2. The effect of violence on television is a highly debated issue today. Discuss the effects (pros and cons) that violence on TV might have on the observer. Write to your local TV station with questions regarding its policy for televised programming and violence.

3. Do you believe that children should have completely free access to any TV program or Web site on the Internet, or do you think that parents, teachers, and/or librarians should be permitted to prevent children from accessing programs and sites adults think are inappropriate or harmful? Give reasons for your opinions.

4. Describe some of the many uses of satellites.

5. In general, would you say that modern technology developed over the past fifty years has made the world is a better or worse place in which to live? Are people's lives happier or unhappier as a result of modern technology?

LESSON 2

RADIO

Task 1. Read paragraphs 1 and 2 of the article and answer these questions.

1. How does radio work?
2. Why do we need an antenna?
3. Do radio waves exist in nature?

Task 2. Match these words from the article to their definitions.

1. electromagnetic field a) group of stars

2. frequency b) to send

3. satellite c) measurement of the number of occurrences of

a repeated event per unit of time

4. constellation d) to connect

5. to transmit e) enormous

6. to link f) sputnik

7. huge g) physical field produced by electrically charged

objects

Task 3. Read the article and complete the chart.

Date: 2016-03-03; view: 826