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Essential Useful Not necessary_________________________________________________________________ 1 2 3 4 5
a. Subject/title of talk. b. Introduction of oneself, job, titles, etc. c. Reference to questions. d. Reference to the programme for the day. e. Reference to how long are you going to speak for. f. Reference to the visual aids you plan to use. g. The scope of your talk: what is and is not included. h. An outline of the structure of your talk. i. A summary of the conclusion.
Exercise 5 Order the following tasks as you would do them when preparing a presentation. Compare your order with your partner’s.
Listen to a group of management trainees talking about the preparation of presentations. They mention 10 key areas stated in Exercise 5. Number them in the order in which they are mentioned and check your answers.
Structuring the presentation Read phrases a-g. They can be used for organizing and sequencing points in a presentation. At which step in the presentation would you use each phrase? Match phrases a-g with steps 1-7
Work in pairs. Listen to the introduction. Put down phrases for each of the prompts below. Then suggest other possible phrases for each of the prompts.
Exercise 6 Write suitable headings for the groups of phrases that follow to summarise what each is signalling.
Exercise 7 Complete the following presentation excerpts with suitable words from the boxes
‘Good afternoon, everybody. I’d like to …..1….. you all for being here’. My …..2….. today is to …..3….. about our corporate strategy for the next decade, and, more …..4….. , to …..5….. with our plans for Europe’. …..6….. I’d like to …..7….. briefly our current marketing policy in the UK. …..8….. I’ll …..9….. some of the problems we’re having over market share. …..10….. I’ll …..11….. the opportunities we see for further progress in the 21st century. …..12….. I’ll quickly …..13….. before …..14….. with some recommendations’. ‘Please feel free to …..15….. me if you have any questions at any time’. ‘Now I’d like to …..16….. to Chart B showing our sales revenue and pre-tax profits over the last ten years. …..17….. that although turnover has risen, our profits have not increased at the same rate.’ ‘I’ve …..18….. about our current position in the UK and I’ve …..19….. some of the problems we are facing. Well, what …..20….. are open to us now? Where do we go from here? ‘As I’ve already …..21….. , I think our first …..22….. must be to build on the excellent results we have achieved in certain European markets. I’m …..23….. , of course, to Italy and Spain. Let me quickly …..24….. on those successes before we …..25….. .’ ‘We shouldn’t forget the French market. Admittedly our results there have been poor so far, but there are signs the market is changing and we can learn a lot from our mistakes. …..26….. , though, I think we stand to gain most from concentrating on southern Europe and I strongly …..27….. we put all our efforts into further expansion in Italy, Spain and possibly Greece.’ …..28….. , may I thank you all for being such an attentive and responsive audience. Thank you also for your pertinent questions. Are there any final questions?’
The text below is a transcript of the beginning of the presentation. Indicate which of the words you would stress by underlining them. Then indicate with a double slash (//) where you would make significant pauses between sentences. In pairs read and compare your versions. First of all, thank you very much for coming here today. My name's Tom Southern and I'm the Marketing Manager for Meta International. Let me briefly take you through what we'll be discussing today. First, we're going to be analyzing the current scenario with particular regard to direct marketing. Then we'll take a look at a few problems I believe some of you have been having, such as targeting consumers and cross-setting products. Once we've identified the problems we can then look at the options available. Finally, I'll outline what I believe to be the best course of action. Please feel free to interrupt me if you have any questions, or if there’s anything you don’t follow. So, let's start with the present situation, As you know, last year saw your company almost double its revenue, What you might not know is that similar companies on the continent have been trebling or even quadrupling their revenues. How are they doing it? Well at Meta International we believe we've found the key.
Use the vocabulary above to prepare a brief introduction to talk on one of the following: · your company and / or its products/ services · any company you know well · an institution that you know well
Decide who the audience is. Do not write the whole text. Speak in front of the group. When you have finished, answer the following questions:
· Did you sound well prepared and competent? · Did you read everything you said from detailed notes? · Did you talk using only brief notes? · Did you speak clearly and not too fast? · Did you outline the topic, structure and content of your talk? · Did you refer to audience questions? · How could you improve your introduction?
Using visual aids: general principles Visual presentations are great – they are one of the best kept secrets in the business world. I do not know of a more powerful technique any person could learn. They are simply one of the best ways to convey your ideas and to convince your audience. The famous psychologist Albert Mehrabian showed that the way people take in information during a presentation is 55% visual, compared to 38% vocal and only 7% through text.
Date: 2016-01-14; view: 2182
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