Sparring partners to the company

I feel I have good check on how I want things to evolve and are confident that I can control the operation. Besides bookkeeper and accountant I need no more consultants or external help.

I might contact the governmental association for helping entrepreneurs – I have heard they should be competent.

The Cafes Future Development

My goal with Raymond's Sports Café is to develop the concept to be nationwide. The experience I get with the highly interactive and electronic design, marketing and events, will be described so I can sell the sports café concept as a franchise in other part of the country.

I will sell the concept to enterprising entrepreneurs in the cities that have a national league team. I do not want to be the owner of the other sports cafes, but just make sure that they are living up to my concept, so all the sports cafes at a time can make national advertising campaigns.

Within 12 months I will have described the concept and after three years there will be three cafes in the neighbouring cities.

Services / products for a year and three years

I expect that my concept is the same in all three years but I will obviously follow the developments the market is undergoing.

Customers about a year and three years

in three years we will still focus on the same target group -20 to 35 year olds.

Turnover in a year and three years

The café should reach its maximum turnover within two years. Thereafter further increases in turnover should be achieved through franchising.

Other objectives of the company

Within the next three years, we have found a reliable distributor of organic meat and vegetables because we will start to serve organic meals. We believe that the health trend and sports go hand in hand.

Already next year we expect to use Good Herbs as a supplier because they sell Fairtrade labeled coffee, tea, chocolate and cocoa that are also organic.

Budgets

(The currency used in the budget is a ”no country currency” but 5 unit are app. 1 US dollar)

Establish Budget - Raymond's Sports Cafe

Cost

Premises:

1st month rent 25,000

Deposit on rental - 3 months rent 75,000

Goodwill / disposal 150,000

Paints, repairs, new toilets, etc.. 98,000

Production Equipment:

Furniture, tables, lamps 160,000

TV and other electronics 240,000

Kitchenware 70,000

Other: 55,000

Office Furniture:

Furniture (desk, chair, bookshelf etc..) 15.000

Computer (Printer, network, software, etc.). 25,000

Telephone 2,500

Mobile: 1,000

Fax / copier 2,500

Other: 5,000

Supplies:

Raw / semi – Food 20,000

Finished products, spirits, beer, chips, etc.. 40,000

Stationery 7,000

Advisers:

Lawyer 4,000

Accountants 17,000

Marketing:

Letterhead, business cards etc.. 15,000

Advertise 25.000

Reception for opening 60,000

Total cost: 1,112,000

Operating budget for Raymond’s Sports Cafe

Assumptions for the budget – the first 12 months:

• Sunday-Wednesday: 150 customers x 2, 60 % utilization of seats

• Thursday-Saturday: 150 customers x 3, 80 % utilization of seats

• Average purchase per customer: 140

• Relationships between sales: food 40 %, 55 % drinks, sports items, 5 %

• Opened: 50 weeks per year

• Contribution margin food: 65 %

• Contribution margin drink: 70 %

• Contribution margin ports: 50 %

Date: 2016-01-14; view: 533