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PRODUCT PRESENTATION

The best way of marketing of a new product or promotion of a new brand name is a presentation.

A presentation is a report one gives to another. Typically, it is an oral organized report given in a meeting or to an audience. It can be a narrative of any length, formal, or informal. But the most powerful language of presentation is clear, short and easy to remember. At the end of you report, your listeners should be able to repeat it.

For nearly every type of product there are many similar goods on the market. The unique selling points (USPs) of a product are the things that make it special and different from other similar products. A good advertisement which brings the product to the public attention should describe these USPs. When trying to sell a product, it’s important to give information about the product features or characteristics and to emphasize the benefits or advantages of the product to the target audience.

There is a standard set of items of a traditional presentation. It starts with an introduction. Here we inform the audience about what we are going to talk and the agenda of our speech. The things like the background of the company are mentioned at this stage of the presentation. The body or the main part. of the presentation goes farther. It should be divide up into ideas and examples or explanations. Such things as company growth, turnover, major markets, sales strategy are reported in case you present a. company; and some additional information like the introduction of a new concept in manufacture, the technical developments, the marketing strategy used for promotion, launch dates are described at the second stage. It is better to show the product in action to make the audience believe that a presented product is a real breakthrough in the technology.

The final stage of any presentation is a conclusion, which is a summary of everything above - mentioned. Besides, we thank people for their attention.

 

There are some examples of oral presentation:

My name is …

I am represantative of company “…”. (May be some words about firm)

I would like to present (name of product)

………….Body…………..

We are situated in ….

Our telephone number is …

We thank you of your attention and wait you in our shops.

 

1) “Plushki Freken Bok”

I would like to present the baked products which are cooked for old domestic recipes. Our pies and bagels have an excellent tasty. They are made with using fresh fruits ant berries, sour cream and yoghurt. That is why these cakes allow to join baked products and to save a good figure. Pies from company “Plushki Freken Bok” will become culmination of all celebrations and will become a good present. We can create masterpiece of cooking to your order. Prices in our shops are surprised you pleasantly.

 

2) “Dyson”

I would like to present the new vacuum cleaner. The vacuum cleaner is created on modern technology. It is equipped by the double filter which is allowed to tidy up in home more effectively. It is light (about three kgs). Therefore even the child can consult with a vacuum cleaner. It is almost silent. You do cleaning even at night and you do not wake sleeping people. Yellow color of a vacuum cleaner takes attention at once. The original design allocates it among numerous similar products (it resemble to shoes). A vacuum cleaner is very convenient in using. This miracle of technics is created specially for you.



 


Date: 2016-01-14; view: 2481


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