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Keller International(1) Over the past five years, sales at Keller International, an international engineering group, had grown at an average 5% per annum. This average masked very considerable differences in performance by the divisions within the group. The Hardware Division, the largest division, had consistently outperformed the other divisions with average growth of 8% per annum. The Lifting Products Division and Power Systems Division had grown by approximately 4%. The Logistics Division had seen growth of only 1%. (2) The chief executive of Keller, Dough Norton, concerned at the performance of the Logistics Division, had persuaded his board of directors three months ago to fire its chief executive. A new chief, Jeff Wood, was appointed and given the objective to increase sales by 3% in his first year and 5% in his second year. Profits had to increase in line with sales. (3) Jeff Wood, on his first day in office, called a meeting with his senior marketing managers and outlined the targets set. He asked them to produce a plan detailing how sales could be grown profitably within the time scale set. He wanted the plan with supporting documentation ready for a presentation in three days time. During the time, Jeff Wood familiarized himself as much as possible with the previous work of the marketing department. He called in all the senior managers one by one for an interview. The presentation took place over one day with Jeff questioning every aspect of what was being proposed. (4) Over the next seven days, the marketing team was restructured. Three senior members of the team, including the head of marketing, whose performance Jeff thought was inadequate, were told that they would lose their jobs. The former assistant head of marketing was promoted to head of marketing and there was a reorganization of roles within the department. A new marketing plan was thrashed out with clearly identifiable targets for the department as a whole, broken down by country and product. Individual marketing managers, who had contributed to the construction of the plan, were made responsible for achieving those targets. (5) The implications for increasing sales were then worked out for each of the other departments within the division. The emphasis was upon drawing up plans which would see modest increases in costs to ensure that the sales increases generated growth in profits. The personnel department helped devise an incentive scheme for individual members of the marketing department to reward them for achieving their objectives. ►Case task: What are the key features of MBO? Illustrate your answer with examples from the case. ‘PROS & CONS’ POINT ►Fill in the table with the information you have come up with and learned so far: Table. Advantages and disadvantages of MBO
‘SHOW’ POINT ►Now that you have analyzed and mastered various types of management theory hold a panel discussion on “Points in favor of and against ‘Management as seen scientifically’”. For this discussion you will need the following GURUS: 1. Abraham Maslow 2. Douglas McGregor 3. W. Edwards Deming 4. J.J. Juran 5. Bill Hewlett 6. David Packard 7. Peter Drucker 8. George Odiorne 9. Tom Peters 10. John Case Be imaginative! Surf the Internet to get more knowledge on the subject. Good luck! ‘PUZZLE-1’ POINT ►Translate the verbs below into Russian avoiding the same roots:
Identify, liquidate, manipulate, imitate, adapt, modernize, accumulate, limitate.
►Now translate the sentences below giving all possible Russian equivalents to the words in italics:
MAKE YOUR POINT ►Discuss the questions. Support your views with examples. How far should a supervisor go in criticizing the performance of a subordinate? Some highly successful managers have been known to rely on verbal abuse and intimidation. Do you think that this is an effective means of communicating expectations? If not, what alternative should a manager use in dealing with someone whose work is less than satisfactory? ‘PREPOSITION’ POINT
►Fill in the blanks with the right prepositions:
CASE-4’ POINT Date: 2016-01-05; view: 1017
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