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Listen to the introduction to the course. Fill in the spaces in the sentences below with the words actually used.
The firm has a history of . Hector Grant firmly believes that he knows the best way . However, his nephew Peter Wiles (son of Mr. Grants sister), six years ago and is , and John Martin, years ago to be , are more adventurous. They want over the next few years and are certain that, with and increased , they can achieve this.
Modernising a business and is a complicated affair. It requires a which is aware of such aids and tools of efficiency as , O.R. ( ), D.C.F. ( ), budgetary control, , P.E.R.T. ( and ), automation, etc.
Exercise 3
Listen to the introduction to the course. All the remarks are mixed up. Put them in the order they appear in the abstract. Use the grid below.
| A | On the other hand, it is important that members of a firms management are aware of the more sophisticated techniques they might call on to solve particular problems. |
| B | But Harper & Grant Ltd., like their rivals, must get right up-to-date and enlarge their business. |
| C | A small business cannot possibly afford to have on its staff experts in every modern management technique. |
| D | Inevitably while this changeover from the old way to the new is taking place, there are often difficulties and conflict. |
| E | It usually hires expert advice from outside consultants and bureaux. |
| 1. | 2. | 3. | 4. | 5. |
Exercise 4
Listen to the introduction once again. Answer the following questions and be ready to give a story line. Use the word combinations in brackets.
1. What are the present business activities of Ambrose Harper and Hector Grant?
(to start the company; to be in ones fifties; to be semi-retired; to attend the board meetings; to keep an eye on the business)
2. How did Mr. Grant Senior manage to put the business on its feet?
(to start by making steel wastepaper bins for offices; a basket made of cane or straw; likelihood of fire; to capture a big contract; to supply government offices)
3. Why is it possible to draw a parallel between Wingate Grant and Napoleon?
(happy coincidence; to turn something into success or failure; to give somebody a higher command; to land a contract, to catch fire; to destroy a number of irreplaceable documents)
4. What are the different ideas of the ways to run business among the officials in Harper & Grant Ltd.?
(slow but steady growth; to know the best way to run a business; to join the company; to be appointed Sales Manager; to be adventurous; to treble business; to achieve something with modern business techniques; to increase exports)
5. What are the aids and tools of making business efficient?
(to modernise a business; to increase profitability and competitiveness; to be a complicated affair; to be aware of aids and tools of efficiency; electronic data processing; Operational Research; Discounted Cash Flow; budgetary control; corporate planning; Project Evaluation and Review Technique)
6. What are the peculiarities of running a small business?
(to have experts on the staff; to hire expert advice from outside consultants and bureaux; to be aware of sophisticated techniques; to solve particular problems; to get right up-to-date; to enlarge business; to be outpaced by somebody)
Exercise 5
Match the terms on the left with an appropriate explanation on the right. Fill in the grid below.
| 1. | board meeting C | A | drawers or cupboards for storing records (letters, memos, etc.), usually filed in alphabetical order |
| 2. | Catalogue J | B | the method of analysing and recording business information by means of computer |
| 3. | Chairman E | C | a meeting of the Board of Directors, group of organisers in control of a business |
| 4. | Electronic Data Processing (E.D.P.) B | D | executive in charge of promoting sales of the firms goods |
| 5. | filing cabinets A | E | the top executive of a company, concerned with policy and long-range aspects. He presides at or chairs board meetings; hence his name. |
| 6. | Rival I | F | the executive director in charge of the day-to-day running of a company |
| 7. | Sales Manager D | G | a group of persons working together |
| 8. | Staff G | H | executive in charge of production of goods |
| 9. | Managing Director F | I | a person who competes with another for a prize, a reward, success, etc. |
| 10. | Production Manager H | J | a list of goods for sale, often illustrated |
| 1. | 2. | 3. | 4. | 5. | 6. | 7. | 8. | 9. | 10. |
Exercise 6
Be ready to give a story line of the company. Use the word combinations mentioned above. Cover the following points:
1. The founders of the company.
2. The beginning of the company.
3. The products of Harper & Grant Ltd.
4. The plans of the management team.
5. Modernising a business.
6. A small business and its problems.
| Unit 1 | New Markets Are Vital |
Phrase list
Listen to the tape and practise the pronunciation of the following words and word combinations, quote the sentences in which they are used in the unit. Consult a dictionary and translate them into Russian.
income per capita
to keep up with something
to convince somebody to do something / in something
to back somebody up
to be a waste of time and money for very little profit
the scheme to do something
the expense is worth something
an attempt to break into the market (to open up a new market)
the Board of Trade
to be liable for duty
shipping facilities
to be trans-shipped via Rotterdam
red tape
to be involved in getting an import licence
to sort out an import licence
to have (to make) a field survey
preliminary desk research
to work up a demand for goods
on balance
to want the expense of doing something
to do somethingin the home (foreign) market
to live on old markets
to have a different way of looking at things
to feel strongly about something
to be forward-looking / to have an old-fashioned outlook
to cool somebodys temper
to be bound to do something
to get fed up with something
to accept the resignation
a reservation for a first-class flight
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Date: 2016-01-03; view: 1060