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Your Tea CollectionStep One: Decide the Purpose of our Website Why exactly do we need a website? What is the purpose of our website? These are questions we must ask ourselves before we hire a designer and start throwing text onto pages. Anyone can put anything on the web, but good website needs to call visitors to action. Whatever methods we employ, we must remember what is the purpose of the site. Our site should have multiple purposes: 1) to provide good information about our product, but also 2) try to involve consumers in our product life circle. The main drawback of our competitors is the weak involvement of customers in the life of the product. It is better to avoid this fault. Step Two: Develop an Outline of Site Content Once we're decided on our purpose we can outline the content and functionality our site will need. If we want people to request more information via e-mail or to send their ideas to us and we want to capture their mailing addresses, we'll need a form and a way to process the data. The functionality of the site can get quite fancy, but we should remember the purpose while developing the site outline...all the bells and whistles are useless if they don't drive visitors to take the action you want. We offer you to develop a good corporate site with elements of catalogue. Before describing recommended content, let’s see the possible design and take a look what corporate websites usually include: · A homepage · A navigation bar or other means for accessing various site sections · A unified look and feel incorporating the company logos, style sheets, and graphic images. · An "about us" section with some or all of these: ü A summary of company operations, history, and mission statement ü A list of the company's products and services ü A "news" section containing press releases, press kits, and/or links to news articles about the company · Contact information. Sometimes includes a feedback form by which visitors may submit messages Corporate sites may also include the following: · A splash page as an entry point that directs users to the site's home page · A site map · A blog with news and commentary about the company, its products and services · A "store locator" or similar feature used to find nearby retail locations of the company or where the company's products or services can be found · A calendar or events section Step Three: Decide on How we will Get our Website Designed We offer you to choose some fresh pure virgin colors: white and green (as our packaging design did). Contrast of colors (such as combination of black and white, red and green, red and white on a white background) are easy to remember for the visitors. Such combinations are imprinted in memory and encourage to tell about this site to friends. Using of images in a minimalist style (pictures of fruits, trees, tea leaves, mint) not overload the site. Homepage Here you can see ahomepage structure.
Main page
Pleasure and fun
It contains 2 sub-pages: Lucky Mellow and Mellow Events. Your Tea Collection
This section introduces visitors with company's products.
Around the World
This section contains interesting facts about different corners of the globe, interactive map of the world. Visitor can choose - the world “with tea” (peace, friendship, joy) and a world “without tea” (fairy tales about countries who unaware of each other, and so on). Moreover this is a good source for challenging competitions in Contacts · Company contacts (phone number, e-mail) · Feedback form (opens when you press the Red Button) · Red button concept explanation About company Information about the company is an important part of the site, but the purpose of the site is to inform about the product. Therefore, this page must contain only abstracts, only the major milestones and achievements of the company. Otherwise it’ll spoil the impression and will create a sense of careless work of copywriter. Date: 2015-12-24; view: 901
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