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B) Match the words to the definitions (a-c)
UNIT 6 SWOT Analysis Read the text SWOT Analysis SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face. What makes SWOT particularly powerful is that it can help you uncover opportunities that you are well placed to exploit. And by understanding the weaknesses of your business, you can manage and eliminate threats that would otherwise catch you unawares. More than this, by looking at yourself and your competitors using the SWOT framework, you can start to develop a strategy that helps you distinguish yourself from your competitors, so that you can compete successfully in your market. The SWOT analysis enables companies to identify the positive and negative influencing factors inside and outside of a company or organization. The key role of SWOT is to help develop a full awareness of all factors that may affect strategic planning and decision making. SWOT is meant to act primarily as an assessment technique, though its lengthy record of success among many businesses makes it an invaluable tool in project management. Internal factors The first two letters in the acronym, Strengths and Weaknesses, refer to internal factors: the resources and experience readily available to you. Examples of areas typically considered include:
Identifying factors both good and bad is important in creating a thorough SWOT analysis. External factors Every company, organization and individual is influenced and affected by external forces. Whether connected directly or indirectly to an opportunity or threat, each of these factors is important to take note of and document. External factors typically reference things you or your company does not control, such as:
2. Complete the sentences: Conducting SWOT Analysis you can: 1. Understand ________________________________________. 2. Manage and eliminate ________________________________. 3. Look at ____________________________________________. 4. Start ______________________________________________. 5. Compete ___________________________________________. 6. Identify ___________________________________________. 7. Develop ___________________________________________.
Date: 2015-12-24; view: 1851
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