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Group 2: Automotive construction

The second group of the companies is presented by the manufacturers of the automobiles in Russia. Mostly these are foreign companies which have their own facilities here, but there are also Russian producers in the list. The automotive construction in Russia is very attractive for the foreign investments due to several factors, such as lower costs of the labor force and production together with a positive demand for the foreign cars and a growing income level in Russia. The main players of the field are listed in Table 2 below.

 

Avtoframos[18]

Country Belarus, Kazakhstzn, Ukraine.
Year of entry
Industry/ business area Car manufacturer
Entry mode Export
Motives Existing demand, production capabilities
Firm specific advantagesused on the foreign market Great experience in the other markets
First mover or follower Follower
Type of state involvementin the process of internationalization Firstly was created as the joint venture of Renault and Moscow government, so it helped the company to enter the market. In 2012 was fully bought by Renault.
Evaluationof the success of the internationalization The internationalization was successful due to the provision of high demand with its products

 

JSC "Avtoframos" - Russian carmaker. Was created as a joint venture between Renault and the Moscow government, but by the end of 2012, has been completely bought out the French. Full name - Open Joint Stock Company "Avtoframos". The plant's capacity - 160 thousand cars a year. The headquarters and production are located in Moscow.

Founded in 1998. Then part of the joint venture was entered much of the territory of "Moskvich" (formerly unfinished engine plant). In 2005, the company began assembling cars Renault complete cycle.

In 2010, at the facilities of auto plant began production of the hatchback Renault Sandero, in the fall of 2010 - Model Fluence and Megane (by SKD). In 2012 began production of crossover Renault Duster. From 2012, it was planned to cease production of the Renault Logan in connection with his transfer to "AvtoVAZ".

In 2004, the French company bought out the part of the Moscow government in "Avtoframos" by acquiring a 26% stake. In 2006, Renault increased its stake to 94.1%, and in November 2012 to buy out the company. The total investment of the French in "Avtoframos" by the end of 2012 amounted to 480 million euros

 

Avtotor Group[19]

Country Foreigner investor into the Russian economy
Year of entry 1998 - contract with BMW
Industry/ business area An assembly plant of automotive manufactures – BMW, Chevrolet, Hummer, Kia.
Entry mode investment from BMW, external supervision
Motives To minimize costs, particular transportation ones
Firm specific advantagesused on the foreign market High quality of production, usage of cheaper resources
First mover or follower Follower
Type of state involvementin the process of internationalization Tax support by regional authorities
Evaluationof the success of the internationalization Internationalization of BMW enforced further company’s cooperation with other foreign enterprises

 



"Avtotor" - a factory for assembling cars in the Kaliningrad region. Founded in 1996. In 2008, he was one of the largest companies in Russia for production and assembly of car brands - BMW, Chevrolet, Hummer, Kia.

In August 2003, General Motors signed a set of agreements on the organization of production of GM car factories in Kaliningrad "Avtotor".

In 2006, he held the 69th place in the list of 200 largest Russian private companies by the magazine Forbes. The company's revenue in 2011 amounted to about 4 billion euros (own estimate).In July 2009, the plant capacity "Avtotor" began production SUV BMW X5 and BMW X6.

At the end of May 2010 "Avtotor" announced the launch of production of the BMW 5 Series 2011 of the coming of the German car kits. In Russia Chery car assembly began in 2006 at the Kaliningrad plant "Avtotor". Chery car sales began in Russia in May 2006.
In March 2008, "Avtotor" stopped assembling cars Chery. The main reason is called failure to provide special benefits economic zone on the duty-free import of components.

Currently, work is underway to expand the range by vehicles with larger capacity. "Avtotor-Trucks" and its distributor "Avtotor Vans" offers a wide range of additional services to the car's special add-ons, such as - vans (manufactured goods, isothermal) loading platforms with different manipulators, hauler, and other add-ons.

 

AvtoVAZ Group[20]

Country Export to over 70 countries. Mostly CIS members, Eastern Europe, Uruguay, Northern Korea. Assembly plants in Ukraine, Kasakhstan, Egypt
Year of entry Since 1970s
Industry/ business area Automobile manufacturer. It produces the Kalina, Lada 110 and the Niva off-road vehicle
Entry mode Export
Motives To satisfy the demand in countries which mostly have the same economical situation and structure of incomes of citizens.
Firm specific advantagesused on the foreign market Wide experience, particular attributes of its products
First mover or follower Follower
Type of state involvementin the process of internationalization JSC formed out of a state company; strong financial and tax support by state, governmental subsidy loans program
Evaluationof the success of the internationalization Exported amounts of cars increased last years due to novel models which was appropriate especially for CIS countries

 

In contrast to the Russian market, where sales of LADA cars in January-March, down 15%, the supply of "AvtoVAZ" for export showed a significant increase. Implementation of LADA in the I quarter increased by 84.5% to 16,474 vehicles. How to tell "AUTOSTAT" in the press-center of "AvtoVAZ", in the first three months of 2012 the largest share of exports of the company belong to Kazakhstan (42%), Ukraine (28%) and Azerbaijan (16%).

As for the model structure of exports, demand varies by market. Thus, the main exports - 90% - of LADA cars in Europe have on the family of LADA 4x4. The largest volume of exports to other CIS countries accounted for LADA Kalina - 62%. In the CIS countries most in demand family LADA Samara (37%) and LADA Priora (28%). It should also be noted that in March 2012, began shipping cars LADA Granta to the CIS, the new ships now produced in all trim levels.

As described in the press center of the AvtoVAZ plant is developing a new strategy for the export of cars LADA, which gives remarkable results. It is significant that the growth of export sales of "AvtoVAZ" is recorded for the third year in a row: 42 143 vehicles in 2010, 56 010 - in 2011, 16 474 - for three months in 2012.

More than half of the exports of cars LADA accounts for the CIS countries. Also continued delivery of LADA cars in Europe, where our brand is well-known. Continues AvtoVAZ and promising negotiations for deliveries of cars with companies from other regions of the world. But still the highest sales of LADA accounts for the domestic market. In the I quarter of 2012 in Russia sold 109,388 cars LADA, which fully complies with the company's plans. Business experience in the industry shows that a decrease (in the worst case - stop) exports will inevitably lead to the weakening of the domestic market[21].

 

Ford Motor Company

Country Russia
Year of entry Deal since 1907, 2002 – first plant
Industry/ business area Subdivision of American multinational carmaker.
Entry mode FDI, greenfield
Motives To establish its own capacities closer for potential market to decrease costs
Firm specific advantagesused on the foreign market International experience, cheap resources and workforce
First mover or follower Follower
Type of state involvementin the process of internationalization Tax support by regional authorities
Evaluationof the success of the internationalization January 2007 - The sales of cars indicate that Ford was in 2006, the Russian leader in sales of foreign brands. January 2008 - Russia among the five largest markets in Europe, Ford c result in 175,793 vehicles sold in 2007. Focus remains the best-selling foreign car fifth consecutive year. January 2008 - Ford in Russia ranked first in terms of sales entities in Russia. The volume of corporate sales of 34,992 cars, well above last year's sales, amounting to 23,357 vehicles.[22]

 

July 2002 - Ford begins producing near St. Petersburg cars Ford Focus; initial investment was $ 150 million.

April 2005 - Ford opens up outside Moscow's National Centre for distribution of spare parts for maintenance of vehicles Ford, Land Rover and Volvo.

June 2005 - Ford announces plans to increase since January 2006, the power plant near St. Petersburg to 60 thousand cars a year. This required a greater investment Ford to a value exceeding $ 230 million.

April 2006 - The plant near St. Petersburg produces one hundred thousandth car Ford Focus.

April 2007 - successfully started a new business in Russia Ford - a division of Ford Heavy Trucks. Ford Heavy Trucks network includes six dealerships in Moscow, St. Petersburg and Krasnoyarsk.

March 2009 - Began production Ford Mondeo at the Vsevolozhsk plant in the sedan in the six possible customized with a wide choice of petrol and diesel engines, with manual and automatic transmission. By the end of 2009, the share of this model on the Russian market increased to 7.4% in the segment.

May 2010 - In the 77 cities of Russia, there are 120 points of sales and service of cars Ford, including 106 authorized dealers Ford.

October 2011 - a joint venture with equal participation of the parties between Ford Motor Company and OAO «COLLERS" began operating. "Ford Sollers Holding" Ltd. will manufacture passenger and commercial vehicles Ford in the Leningrad region and the Republic of Tatarstan, offering greater choice to Russian buyers[23].


GAZ Group

Country CIS, South-East Asia, Africa, Latin America.
Year of entry
Industry/ business area GAZ Group produces light and medium-duty commercial vehicles, heavy-duty trucks, buses, passenger cars, construction and road-building equipment, powertrain and automotive components. Subsidiary of Russian Machines Corporation.
Entry mode Export
Motives Demand in the countries, build on existing contract manufacturing relationships
Firm specific advantagesused on the foreign market GAZ Group follows global quality standards and has an extensive service system based on customer-oriented business model. It enables the company to maintain leadership in the commercial vehicles market[24].
First mover or follower Follower
Type of state involvementin the process of internationalization Financial and tax support by state
Evaluationof the success of the internationalization Company permanently has entered different new markets all over the world, built its own capacities, signed contracts with leaders in this business sphere, so it is quite obvious that internationalization of the company has very successful formation.

 

January 2006 - The first Ural trucks of GAZ Group were first assembled in Viet Nam, at a Russo-Vietnamese truck assembly joint venture.

 

March 2006 - The assembly enterprise of Ural India Limited, a joint venture of Ural Truck Plant and the Indian Motijug Agencies Ltd., started operations in India. GAZ Group got down to serial production of the Volga cars with DaimlerChrysler engines.

 

April 2006 - GAZ Group signed an agreement for purchase the DaimlerChrysler car assembly equipment and also the license for making a car on the basis of the Chrysler Sebring/Dodge Stratus platform.

 

June 2006 - GAZ Group signed a partnership agreement with Renault Trucks for transfer of production of heavy diesel engines of DCi11 to Russia.

 

July 2006 - GAZ Group purchased from the U.S.-based fund of Sun Capital a 100% stake in LDV located in Birmingham (UK), an independent maker of modern light commercial vehicles of the Maxus family.

 

December 2006 - The Likino-based bus plant of GAZ Group and MAN created the first joint city bus model — a low-floor LiAZ-52922 fitted up with German MAN engine of Euro 3 environmental standard. GAZ Group announced signing of a loan agreement whereby a syndicate of independent foreign financial and lending institutions provided a US$ 100,000,000 syndicated loan to GAZ JSC.

 

October 2007 - GAZ Group launched the production of YaMZ-650 diesel engine. The company had bought the license and manufacturing equipment for this model under the brand DCi in 2006 by Renault Trucks.[25]

GM-AVTOVAZ

Country Russia, CIS distributors
Year of entry
Industry/ business area The company owns a car factory in Togliatti design capacity of 102 thousand cars a year.
Entry mode Is a joint venture founded: "AvtoVAZ" (41.61% of shares), Concern General Motors (41,61% of shares), European Bank for Reconstruction and Development (16.78% of shares).
Motives
  • To become a major player in Russia and CIS regional vehicle markets by producing cars of competitive quality and of affordable prices;
  • Introduction of the quality culture;
  • Strengthening of Western companies confidence in Russian business;
  • Attraction of investments into Russian automotive industry stimulating setting up the Joint Venture in auto components industry.
Firm specific advantagesused on the foreign market Implementation of low-cost production and procurement systems, experience, favorable logistics environment
First mover or follower Follower
Type of state involvementin the process of internationalization Financial and tax support by state; investments support
Evaluationof the success of the internationalization As we can see it further every year company’s sales increase and it gained the goals which was set in front of it in international markets

 

In 2002, 456 vehicles came off the JV's assembly-line, in 2003 – 25,235, in 2004 – 55,150, in 2005 – 51,810, in 2006 – 47,881, in 2007 – 55,052, in 2008 – 54,654, in 2009 – 23,101 vehicles, in 2010 – 36,996, in 2011 – 57,765.

In 2012, 62,981 Chevrolet NIVA vehicles rolled off the line of the JV. This is 9% higher than in 2011.

63,023 vehicles shipped to dealer including 2,744 to CIS countries, again 9% higher than in 2011.

Totally, 469,220 Chevrolet NIVA sold since the start of production including 34,332 units to CIS countries.

Today, 154 dealers provide Chevrolet NIVA sales in Russian Federation together with 8 dealers and 3 distributors in CIS countries.

The Joint Venture production philosophy is based on lean production concept (GM-GMS system) which is standard for any GM Corporation facility throughout the world. The main element of this concept is how to reduce wastes of all kinds and ensure manufacturing of quality products which is achieved through strict input and output control as well as standardized procedures, personnel training and motivation. From the 1st of July in 2002 the SAP system was introduced at the plant and it is successfully operational ever since. Currently it is being upgraded and developed[26].

 

Hundai Motor Manufacturing Rus

Country Russia
Year of entry 2010 –plant opened
Industry/ business area Facility of South Korean multinational automaker.
Entry mode FDI, greenfield
Motives Cost reduction, localization, to meet the particular customer needs (Hyundai Solaris)
Firm specific advantagesused on the foreign market "HMMR" - the only company with a complete production cycle of foreign car in Russia. "Hyundai Motor Manufacturing Rus" has a high level of localization due to its location in the North-West region of the supplier's automotive components. Experience, Innovations
First mover or follower Follower
Type of state involvementin the process of internationalization Financial and tax support by state
Evaluationof the success of the internationalization American Chamber of Commerce in Russia, is a reputable business association, called the plant a better investor in 2010, with the award of an honorary award "Investor of the Year": "... for the growth, visibility and considerable success in the Russian market and long-term intentions of the company, following the highest standards ethics ... ". The company brought with him to the North-West region 11 Korean suppliers, providing a high level of localization company.

 

2012 – the plant reached full production capacity of 200,000 vehicles per year. The plant provides 5,000 jobs.

This is the first Russian company, which operates in the full production cycle of foreign automakers, ranging from punching the body and ending with the assembly. The plant consists of four main shops: stamping, welding, painting and assembly, as well as the test track, where all the cars are tested. The plant is equipped with modern high-tech equipment, and the highest level of the organization and automation robots.

Using cutting-edge technology based on its own research centers, Hyundai Motor Company is constantly developing and improving the line of cars. St. Petersburg plant releases a new model of car - Hyundai Solaris, designed specifically to meet the requirements of Russian customers, our road and climatic conditions.[27]

 

KAMAZ Group

Country Export – 37 countries(Eastern Europe, Latin America, China, the Middle East, and North Africa). Assambley plants in Kazakhstan, India, Pakistan, Vietnam. 93 distribution centres
Year of entry
Industry/ business area The largest automobile corporation of the Russian Federation. One of world's top heavy truck manufacturers.
Entry mode Export
Motives To satisfy high demand due to its unique qualitative products, costs reduction, establishing relationships with other companies all over the world A strategic vision of the company’s development: KAMAZ is the national industry leader and a major international player. “KAMAZ is an adaptive, effective, global company”.
  • Adaptability is an ability of the company to change business parameters depending on market conditions, quickly and flexibly managing the volumes of production, production facilities, the number of employees.
  • Efficiency is ensuring of balanced economic and financial indicators of profitability, investment activity and an internal rate of return no less than industry average indicators;
  • Globality is strategic partnerships with the world’s leaders (including manufacturers of components), focusing on the key markets, organization of large-scale productions abroad[28].
Firm specific advantagesused on the foreign market Easy-to-maintain and reliable trucks of high quality with low operation costs and at most competitive prices; Customers’ all needs are satisfied; Wide marketing geography – KAMAZ vehicles operate under any road and climatic conditions: in the Northern Pole and in tropics, in deserts and high mountains; Developed service network in Russia and the CIS, warranty kilometrage of vehicles is up to 75 km. All these advantages facilitate KAMAZ to improve its production along with the leaders of the world machine building. OJSC KAMAZ pursues an active, balanced and independent price policy on the domestic market first of all focusing on market requirements and optimum price-quality relationship[29].
First mover or follower Follower
Type of state involvementin the process of internationalization Ownership – the state is main shareholder (49,9% - Russian Technologies State Corporation)
Evaluationof the success of the internationalization KAMAZ became the absolute leader in the class of heavy trucks in Ukraine, Kazakhstan, Azerbaijan, Turkmenistan, and a number of other countries. During 2012 the company produced spare parts to the tune of over 14 billion roubles. To date, KAMAZ Group includes over 150 organizations located in Russia, the CIS and the far abroad.

 

OJSC "KAMAZ" is a full-cycle production automaker that combines metallurgical, forging, pressing-and-frame, mechanical assembly, special machine and tool production with all the necessary facilities and enabling the energy in the 16 specialized factories in Russia and the CIS countries, from including 9 - in Naberezhnye Chelny. In addition to development and production, the company is engaged in servicing of cars and trucks, domestic and foreign trade, and other activities.

Also has overseas manufacturing facilities in the following countries: Angola, Azerbaijan, Afghanistan, Venezuela, Vietnam, India, Iran, Kazakhstan, Korea, Nicaragua, Pakistan, Panama, Philippines, Poland, Saudi Arabia, Sudan, Turkmenistan, Ukraine, Chile, Ethiopia.

Taking into account all shareholders’ objectives and interests is the basic premise of the Strategic Development Program.

Russia considers KAMAZ as its industry shaping enterprise and a major exporter of commercial vehicles, as it was formulated in “The RF Automobile Industry Development Strategy until 2020”; and a major shareholder in the company – Daimler – considers KAMAZ to be a strong regional player.

As a result of an impact from these factors, there are the following strategic priorities of the development of KAMAZ:

· key market is Russia;

· maintaining the dominant role in the CIS countries;

· presence in the attractive markets of Euroasia, Africa and South America;

· positioning itself in the medium price segment;

· developing the integration with Daimler[30].

 

 

Nissan Manufacturing RUS

Country Russia
Year of entry 2004- entrance, 2009-plant
Industry/ business area Car manufacturing plant, subdivision of multinational Japanese company Nissan.
Entry mode FDI, greenfield
Motives Cost reduction, localization, high demand
Firm specific advantagesused on the foreign market International experience, cheap resources and workforce
First mover or follower Follower
Type of state involvementin the process of internationalization Financial and tax support by state
Evaluationof the success of the internationalization In just a few years, Russia has become one of the priorities of the world markets for Nissan. The company's sales in Russia in 2011 amounted to 146,000 cars, 43,000 were produced at the plant in St. Petersburg. Wide dealer network Nissan is present in all major Russian cities, and the number of dealers is growing. To date, open and are available 132 saloon[31].

 

The test vehicle assembly plant was launched in early 2009. A June 2, 2009 near St. Petersburg the grand opening of the plant. At the St Petersburg plant will initially be released only two models - Teana and X-Trail. The design capacity - 50 thousand cars a year. Maximum number of staff - 750 people. Total investment in the project by the Japanese company made ​​about $ 200 million.

At this time (2012) at the factory near St. Petersburg launched production models Nissan Teana, Nissan X-Trail and Nissan Murano. In addition, in 2012, started test production of the new Nissan Almera AvtoVAZ plant in Togliatti, in late 2012 to begin mass production of the model. Production is established on the new line for car assembly conveyor platform B0, which already made ​​car Lada Largus.

 

PCMA Rus

Country Russia
Year of entry
Industry/ business area Plant "PCMA Rus", the joint venture PSA Peugeot Citroën (70%) and Mitsubishi Motors Corporation (30%), has been producing cars
Entry mode FDI, greenfield; joint venture
Motives Localization, costs reduction, cheap resources
Firm specific advantagesused on the foreign market International experience, whole cycle of production, international quality standarts
First mover or follower Follower
Type of state involvementin the process of internationalization Financial and tax support by state
Evaluationof the success of the internationalization To meet growing demand, the expectations of Russian clients and provide them with the best quality cars - quality guaranteed in each plant PSA and Mitsubishi all over the world - PSMA Rus gradually increasing production volumes and therefore strengthens the position presented by the three brands in Russia.

 

Plant "PSMA Rus", the joint venture PSA Peugeot Citroën (70%) and Mitsubishi Motors Corporation (30%), opened in Kaluga region in April 2010. PSMA Rus is one of the largest employers in the region and contributes significantly to the economy of the area. Plant equipment meets international industrial and environmental standards, and international experience of the team of the plant allows the company to successfully develop production.

Continuous build Peugeot 408 was successfully launched in 2012, which made it possible to present to the market a car designed with the Russian climate, road conditions and preferences of potential customers. Subsequently range of factory assembled models will join the cars of Mitsubishi and Citroën[32].

Sollers Group

Country Since 2010 – partnership with foreign car producers. No information about export.
Year of entry
Industry/ business area Leading Russian automotive company that works in partnership with such leaders of the global automotive industry as Ford, SsangYong, Toyota, Mazda and Isuzu.
Entry mode FDI, brownfield; joint ventures
Motives Offer of a full package of car services, from modifications adjusted to individual customer requirements to the most convenient forms of car ownership.
Firm specific advantagesused on the foreign market Different types of entry modes, full customer service circle, innovations
First mover or follower Follower
Type of state involvementin the process of internationalization JSC. Governmental support: plant on the Far East (Russia); subsides provision.
Evaluationof the success of the internationalization In the years after the establishment of the company, it managed to take leading positions in Russian automotive market, introduce more than fifteen new products, create together with the partners the capacities for producing about 550 thousand vehicles annually and become one of the most effective companies in the industry[33].

 

SOLLERS owns production sites that produce Russian UAZ and Korean SsangYong SUVs, Japanese ISUZU trucks, as well as ZMZ petrol and diesel engines.

The SOLLERS strategy includes the full cycle of customer services:
1. Car selection: customer-tailored modifications.
2. Car manufacturing: realization of customer wishes.
3. Car sale: best service standards from the company’s chain.
4. After-sale services: full accompaniment of car operation.
5. Customer motivation: financial instruments of offers[34].

In 2011, Ford Sollers, a joint venture responsible for producing and selling a broad range of Ford vehicles in Russia, started its operations. In 2012, it was MAZDA SOLLERS, a joint venture that already launched production of its first CX5 model in Vladivostok. In 2013, it is also planned to start production of Toyota vehicles as part of a joint venture with Mitsui.

Volkswagen Financial Services RUS

Country Russia
Year of entry
Industry/ business area Subdivision of Volkswagen Financial Services which provides financial services, including leasing, operating leasing, credit and insurance.
Entry mode Wholly owned
Motives Costs reduction, meet region peculiarities and demand
Firm specific advantagesused on the foreign market International experience, innovations
First mover or follower Follower
Type of state involvementin the process of internationalization Financial and tax support by state
Evaluationof the success of the internationalization The company Volkswagen Financial Services Rus was one of the finalists of the international competition «Russian and the CIS Call Center Awards 2009". Volkswagen Group Finanz is one of three leading car leasing companies in Russia.[35]

 

Volkswagen Financial Services RUS (LLC "Volkswagen Financial Services RUS") operating in the Russian market since 2007 and is a division of Volkswagen Financial Services AG - one of the largest international companies specializing in financial services for the automotive market. Volkswagen Financial Services for over 50 years providing financial services, including leasing, operating leasing, credit and insurance, in more than 35 countries. During this time, had accumulated the expertise to create a progressive technology and our own know-how, which are already being used in Russia.

Volkswagen Financial Services RUS works with brands that are part of the concern Volkswagen AG: Volkswagen, Audi and SKODA[36].

Summary

As it can be seen from the tables above, many of these companies get financial and tax support from the Russian government, which is rather interested in foreign investments of this kind in this sector of economy. The foreign market players which come to Russia provide local citizens with thousands of new working places and make a significant impact into the GDP of the country. The main directions of the governmental policy in the issues of automotive companies support are the following:

· Customs tariffs and taxes correction;

· Subsides provision for those individuals who are going to take a loan for a car purchase;

· Stimulation of the investments and public guarantees provision;

· Discount for cars delivery to the Far Eastern Federal district (in partnership with Russian Railways).

The Russian companies from this sector obviously get even more support which is expressed in governmental programs of financial help (for example, governmental subsidy loans program for AvtoVAZ or non-repayable loans), collaboration with the foreign partners (for instance, Renault), stimulation of demand through public purchases and old cars utilization mechanism.

All in all, these measures make the Russian automotive industry attractive for the foreign investors from the one side and help domestic companies stay competitive and expand abroad – from the other.

There are 2 more foreign companies which are not related to the automobile construction but in terms of Russian policy issues and market penetration mode they are quite similar to the foreign cars producers. These companies are Samsung and Indesit. The first one came to the Russian market in 1974 and has its production facilities in Lipetsk. The business of the company are refrigerators and washing machines. As for Samsung, it established the first plant in Russia in 2007 and exports the production from there also to Belarus, Ukraine and Kazakhstan. The business of Samsung – TVs, monitors, mobile phones, players etc.

Group 3:

Finally, the last big group of the companies consists of those which produce heavy machinery such as airplanes, railways transport, shipment, agricultural technics and engineering machinery for fuel or chemical plants (compressors, turbines and other equipment). They are mostly local and some of them are state-owned. The majority of these companies was established in the Soviet times and was converted into holdings in the early 2000s. Exporting activities of these companies are quite intensive. The results of the analysis are listed in the table below.

Altaivagon

Country Kazakhstan, Uzbekistan, Estonia, Mongolia, China
Year of entry
Industry/ business area Rail wagons, cisterns and platforms construction; steel-casting works
Entry mode Export
Motives Political reasons (relationships with the countries established in the Soviet times); demand in the countries; favorable logistics environment; high production capabilities of the enterprise
Firm specific advantagesused on the foreign market High quality of production; better access to resources (steel) in comparison to the countries of export; first mover advantage
First mover or follower First mover
Type of state involvementin the process of internationalization State was involved in the process, because at that moment the enterprise was state-owned and its internationalization policy was defined by the Soviet government.
Evaluationof the success of the internationalization The internationalization was successful and it remains successful now due to the many-years old relationships, wide network of the business contacts and high demand for the production in the buying countries.

 

JSC “Altaivagon” is one of the biggest Russian manufacturers of railway cargo vehicles (wagons, cisterns and transporting platforms). The main production of the company contains around 20 models of railway vehicles of different types and construction and able to transport any cargo. “Altaivagon” develops and produces these models, provides services of the vehicles and also operates in steel production.

The company was founded in 1941 and used to be fully state-owned. It went internationally in the 1970s establishing close contacts on the Chinese market. PRC was the first international partner of “Altaivagon” and further the company developed its exporting activities to Estonia, Mongolia, Kazakhstan and Uzbekistan. The choice of the countries was stipulated by the political relationships with the Soviet state, the existing demand on those markets together with a great access of “Altaivagon” to the main raw material – steel. Moreover, it was easy and relatively cheap to deliver the production to those countries due to the geographical location of the plants. “Altaivagon” has three plants in Russia (Novoaltaysk, Rubtsovsk and Kemerovo) where all the production is done.

In 2004 the enterprise was joined to The SDS (Sibirsky Delovoy Soyuz) Holding which is a private company. Today the company realizes the major part of its production on the Russian territory and also exports to the countries mentioned above. It possesses 10% of the railway vehicles construction market share in the CIS region and is the only supplier of the covered cargo wagons to all the railways network of CIS. Moreover, JSC “Altaivagon” is the only Russian producer of the car carriers.[37]

According to the weekly magazine “Expert”, [38]JSC “Altaivagon” takes the second place in the ranking of the most dynamic medium enterprises in Russia (2011); its sales amount in 2011 was 126 billion RUB[39].

Nowadays JSC “Altaivagon” is supported by state on the local authorities’ level. It gets mostly financial support (backing of the credit rate for account of the Altay district’s budget).[40]


 

Compressor Plant Borets

Country China, Kazakhstan, Ukraine
Year of entry
Industry/ business area Compressor equipment, oil & gas equipment
Entry mode Export and a representative office in Kazakhstan and Uzbekistan
Motives Political reasons, existing demand, production capacities
Firm specific advantagesused on the foreign market Products’ quality
First mover or follower No information displayed
Type of state involvementin the process of internationalization State was involved in the process, because at that moment the enterprise was state-owned and its internationalization policy was defined by the Soviet government.
Evaluationof the success of the internationalization It is successful, the company keeps advancing in the international direction and has recently opened 2 representative offices abroad.

 

Compressor Plant Borets is the oldest compressor-construction manufacturer in Russia, located in Moscow and was established in 1897 by a German merchant. It designs, manufactures and provides services for the compressor equipment. In 2010 it was reorganized to the JSC.

The company today is one of the Russian leaders in the compressor and gas-distribution equipment and has a sound reputation of a developer and a producer of equipment for oil, gas, chemical, metallurgy and other industries[41].

The plant is owned by a private individual, its organizational form is JSC and it has been privatized in the 1990s, what is quite typical for this kind of enterprises.

As for the internationalization activities, the scope is not that big, the company is mostly focused on the Russian market. However, it has recently opened 2 representative offices in Kazakhstan and Uzbekistan, those countries with which it has active exporting relationships.

In 2011 sales volume of the company was 17 136 million RUB[42].

Electroshield Group

Country CIS countries
Year of entry 1970s
Industry/ business area Electrical and engineering construction
Entry mode Export, representative offices
Motives Political reasons, existing demand, production capacities, favorable logistics conditions
Firm specific advantagesused on the foreign market Great experience (50 years), constant innovations (75% of all production), the only regional enterprise which is able to maintain production volume together with profit
First mover or follower First mover
Type of state involvementin the process of internationalization State was involved in the process, because at that moment the enterprise was state-owned and its internationalization policy was defined by the Soviet government.
Evaluationof the success of the internationalization The internationalization was successful due to the firm’s advantages on the foreign markets

The “Electroshield” company is a 70 years old Russian developer and manufacturer of electrical products with a great history and a brilliant reputation. During last 50 years the company takes a leading place on the Russian electrical market and during 40 years – on the construction industry market. The company is not only the one in Russia with such a sound experience of electro-production but also pays much attention to constant innovations. The new products share in total amount of production reaches 75%. Company’s sales are 21 634,20 million RUB in 2011.

The “Electroshield” company manufactures and realizes electrical products 0,4-220 kV as well as a great variety of construction materials including modular and industrial buildings.

The company was founded in 1943 as a service and maintenance basement for the Volzhskaya hydro plant building and now it has been developed into a great complex of enterprises. It includes several manufacturing areas, planning institutes, engineering and commercial facilities, assembly departments and 19 representative offices in Russia and CIS countries.[43]

“Electroshield” is now owned by Russian state (25%, Rosimuschestvo) together with the company’s top-management (25%) and a French company “Schneider Electric” (50%).[44] At the moment of foundation as well as at the period of international expansion it was completely state-owned and the political connections of the Soviet government dictated its international policy.

 

HMS Group

Country Belarus, Ukraine, Germany
Year of entry
Industry/ business area Pumps, compressor equipment production for oil & gas, power generation, utilities and water supply
Entry mode FDI (brownfield, acquisition of production plants in Belarus, Ukraine and Germany). Joint venture: the HMS group includes 10 JSCs in Russia, Belarus, Ukraine and Germany.
Motives Historical reasons (the company was established as a supplier of compressor equipment from CIS countries); company’s strategy (to become a supplier of the equipment on the international level)
Firm specific advantagesused on the foreign market Production quality, constant innovations, established long-term relationships abroad
First mover or follower Follower
Type of state involvementin the process of internationalization The state did not participate in the internationalization process; the company was established as a private one
Evaluationof the success of the internationalization The internationalization was successful; the company develops dynamically and keeps expanding its international activities.

 

HMS Group is a dynamically growing diverse corporation that combines leading manufacturing (đumps, compressors, oil and gas equipment), engineering and construction companies. It operates on the markets of oil & gas, nuclear and thermal power generation, water supply & utilities, metallurgy etc. EPC[45] projects for oil & gas and water industry is one of the strategic directions of the HMS Group. The company claims its target as to become a globally operated machine building and engineering company, to become client-oriented pumps, compressors and processing equipment supplier and integrated solutions provider for oil & gas, power, water and environment.[46]

The company was found in 1993 as a supplier of the compressor equipment to Russia from the CIS countries where the special types of pumps for the Russian market could be found. Starting from the 1995 the scope of the group’s activities became international and the company turned out into one of the leaders of the Russian pumps and compressors market. The HMS group operates in Russia, Ukraine, Belarus and Germany and has production plants in all these countries. The group includes 10 JSCs – large specialized producers of pump, compressor and block-modular oil-field equipment and the variety of design, engineering, construction and service companies: Livgidromash, Neftemash and Bavlensky Plant «Elektrodvigatel», Nasosenergomash (Sumy, Ukraine), Nizhnevartovskremservice and Livnynasos, VNIIAEN (Sumy, Ukraine), Tomskgazstroy, Sibkomplektmontazhnaladka, Dimitrovgradkhimmash, Plant Promburvod (Minsk, Belarus), NPO Gidromash (Sumy, Ukraine), Sibnefteavtomatika and Rostovsky Vodokanalproekt, Giprotyumenneftegaz, Hydromash, Sibneftemash, Bobruysk Machine Building Plant, Kazancompressormash and Apollo Goessnitz GmbH, German pump manufacturer[47]. The company’s profit in 2011 was 23 563 million RUB[48].

The company is a private one and state is not included into the ownership or management processes. However, The HMS Group gets some financial support from the Russian government: for example, in 2011 Sberbank[49] opened a special credit line for the company for 3 years so that it was able to refinance its short-term debts and to reduce costs of the borrowed assets.


 

Irkut Corporation

Country 37 countries: India, Algeria, Cuba, China, Malaysia, Middle East, Africa, CIS countries, Europe
Year of entry 1937 – first export to China
Industry/ business area Aircraft manufacturing
Entry mode Export
Motives Political reasons: during the conflict period between China and Japan the USSR made an agreement with China about fighters “ŃÁ” supply; existing demand
Firm specific advantagesused on the foreign market Production quality, political relationships
First mover or follower First mover
Type of state involvementin the process of internationalization The State participated directly in the internationalization process
Evaluationof the success of the internationalization The internationalization was and still is successful due to the existing demand in the countries

 

The Irkut Corporation is the world-recognized leader of the Russian aerospace industry. It is arranged as the vertically integrated holding company with diversified products portfolio, able to conceive, design, build, deploy, and support top-of-the-line aircraft. The IRKUT Corporation has unified a number of prominent design and manufacturing companies — Irkutsk Aviation Plant, Beriev Aircraft Company, Yakovlev Design Bureau, BETA AIR Company and some others.

The Irkut Corporation’s main products are combat aircraft of the Su-30 family. The Corporation is a prime contractor in manufacturing the Su-30MKI multi-role fighters for the Indian Air Force. Under a product diversification program, the Corporation is also developing and manufacturing Yak-130 combat training aircraft, unmanned aerial vehicles and components for Airbus passenger airliners. In the recent years Irkut has launched the program of developing the new passenger airliner MC-21.

The Ircut Corporation exports its production to 37 countries all over the globe: to Africa, Middle East, Europe, China, ASEAN region, CIS countries. Its first foreign sales were in 1937 when the Soviet government took a decision to supply fighters “ŃÁ” to China which was involved into the war conflict with Japan. Since that the corporation has significantly expanded its activities and sales abroad.[50]

The Irkut Corporation is a part of a JSC “United Aircraft Corporation” which is fully state-owned. The United Corporation possesses over 92% of Irkut’s shares and thereby The Irkut Corporation is 92% state-owned[51]. The Corporation constantly gets state orders from abroad for the military production.

 

Kamskiy Kabel

Country Kazakhstan, Belarus, Ukraine
Year of entry
Industry/ business area Cabling and wiring products
Entry mode Export
Motives CIS countries – geographical location and political relationships. Europe and other countries abroad – almost no operations there
Firm specific advantagesused on the foreign market Production quality
First mover or follower First mover
Type of state involvementin the process of internationalization The company was state-owned at the period of internationalization, so it has a direct influence
Evaluationof the success of the internationalization CIS – yes, further abroad – no.

 

Kamskiy Kabel Ltd. is the largest Russian manufacturer of cables, wires and conductors operating also on the CIS countries market. The plant is situated in Perm; the company also has a representative office in Kazakhstan. The company is included into the Forbes list of 200 biggest non-public companies in Russia in 2011[52].

Kamskiy Kabel Ltd.’s prior market is internal one because the demand of Russian enterprises for cable products is growing even faster than Kamskiy Kabel’s facilities. Over 85% of all production is sold in Russia, 12 – 13% - in the CIS countries and only 2% are sold abroad. The low export share is explained by the following reasons:

· Incompatibility of local Russian standards and international requirements;

· Higher price for the foreign customers because of transportation costs (3 – 10% of the cost of goods);

· Production capacities workload by internal orders.[53]

 

Kirovskiy Zavod

Country Over 20 countries (Germany, Great Britain, CIS and others)
Year of entry First entry data is not displayed; series of joint ventures and acquisitions in 2011 – 2013.
Industry/ business area Various portfolios. See below.
Entry mode Export; FDI (brownfield): acquisition of German machinery plant Monforts Werkzeugmaschinen GmbH & Co, joint venture with tractor producer Same Deutz-Fahr and European holding Euro Group S.p.A.
Motives To develop technological experience of Kirovskiy Zavod in the innovative production area and to improve the production facilities base of the enterprise; integration to the global economy.
Firm specific advantagesused on the foreign market Experience, production quality, market knowledge acquired through M&A
First mover or follower Follower
Type of state involvementin the process of internationalization Without any state involvement
Evaluationof the success of the internationalization It is too early to evaluate now.

 

Kirovskiy Zavod is a large group of companies, one of the biggest in the North-West region of Russia; in 2009 was included into the list of the system-formative enterprises of the Russian Federation. Its various business portfolio includes the following productions: equipment for agriculture, fuel and energy sector, road construction, industrial and civil engineering, oil and gas, nuclear energy, defense, forestry industry, utilities, railroad transport and shipbuilding. The production of Kirovskiy Zavod is exported to over 20 countries in the world.

It is difficult to say when exactly the company started export of its production abroad since there was no actual information displayed; however, in the recent years Kirovskiy Zavod leaded a series of M&A activities and thus penetrated the German tractor and metal construction market. The aim of these deals was to integrate to the global economy and to get new experience of the foreign partners. [54]

The company constantly collaborates with the Russian state through the state orders provision (Ministry of Defense, Rosimuschestvo, Rosatom).[55] Moreover, the company operates in the industrial machinery construction sector and thus gets a special governmental support[56].

The company is owned partly by private individuals (18%), partly by the Swiss banking group UBS (18%) and the majority of its stocks belong to the National Depository Company.[57]

 

Machinery and Industrial Group N. V.

Country Sales to 40 countries through dealer network of about 300 companies. Facilities in Germany, Denmark; distribution center in Ukraine, subsidiary in Malaysia.
Year of entry
Industry/ business area Facilities and spare parts for light and heavy engineering and off-road machinery. Industrial and agricultural machine building, manufacturing of spare parts and OEM components, railway and special machinery.
Entry mode Export and FDI (brownfield); acquisitions and joint ventures with foreign partners.
Motives To get access to a wider customer base and to get a new technology experience
Firm specific advantagesused on the foreign market Market knowledge, widespread dealers network
First mover or follower Follower
Type of state involvementin the process of internationalization No involvement
Evaluationof the success of the internationalization The internationalization was successful due to the wide network of partnerships and high production quality

 

Machinery & Industrial Group N.V. is a leading producer of facilities and spare parts for light and heavy engineering and off-road machinery. M&IG N.V. has a leading presence not only in key sectors of Russian and CIS countries economy but also worldwide. Its production is used in the oil & gas, fuel-and-energy, infrastructure, agriculture, construction and road-building sectors as well as in mining, metallurgical, transport and defense industries.

From the headquarters in Cheboksary (Russia) the company operates 17 production facilities, several design bureaus located in 8 regions of Russia, Denmark and Germany. The production portfolio includes: industrial, railway and agricultural machine building, manufacturing of spare parts and OEM components and special machinery. Diversified production portfolio of the Concern guarantees broad customer base which is being promoted by five special trading-service companies in more than 40 countries worldwide through extensive dealer network of about 300 companies.[58]

The company started active internationalization processes in 2008 with acquiring 74% of shares of a German producer of autocomponents Farinia Group. After this deal the holding got an access to the flagship European technologies and such global producers as Buhler, BHS Corrugated, Caterpillar, CNH, Copeland, Cummins, Danfoss Bauer and General Electric, who were the existing customers of the German company[59].

The company is private; as for the state involvement, in different sectors of its operations it varies; for example, in the agricultural machinery construction the government does not support exporting activities and in general the average export volume in agricultural sector dropped by 27,1% in 2012[60]. In the industrial machinery construction industry the government takes a set of supporting measures which are listed in the conclusive part of this report.


 

OMZ Group

Country Czech Republic, CIS countries
Year of entry
Industry/ business area Equipment for the nuclear power industry; Engineering and equipment for the oil and gas industry; Production of special steels; Mining equipment
Entry mode Export to CIS countries; FDI (acquisition of Skoda JS. group of companies)
Motives Reliable partner with a sound experience and a big customers base
Firm specific advantagesused on the foreign market Price, quality, and production schedule and delivery of equipment
First mover or follower First mover
Type of state involvementin the process of internationalization No direct involvement
Evaluationof the success of the internationalization The internationalization was successful

 

OMZ Group is one of Russia's largest heavy engineering companies. The group’s activities are diversified and include the following business areas: equipment for the nuclear power industry, engineering and equipment for the oil and gas industry, production of special steels and mining equipment.

The company is private; it is owned by JSC Forpost Management (46,31%), Investresource Ltd. (18,55%), OMZ B. V. (17,33%) and other private shareholders. As other companies operating in this industry, it gets support from the Russian government (financial – tax, subsides, legislative etc.). It also cooperates with a strong financial partner – Gazprombank, whose top-managers are represented in the company’s board of directors[61].

The company has been trading with CIS countries since the Soviet period of its history, which is very typical for the companies from this industry; in 2004 it went global and acquired a group of Czech steeling companies Skoda JS. It brought the company to a new level of operations together with an access to the new technologies.


 

Power Machines

Country Exports to 57 countries with significant market in Asia. Offices and branches in Argentina Bulgaria, Vietnam, Greece, Egypt, India, China, Iraq, Serbia, Syria, Tajikistan Turkey, Chile
Year of entry
Industry/ business area Energy systems machine-building company; produces steam turbines, including turbines for nuclear plants
Entry mode Export, representative offices; acquisition of a plant in Croatia, joint venture with Siemens
Motives Go global; international expansion, customers, experience
Firm specific advantagesused on the foreign market High production quality and a great dealers network
First mover or follower Follower
Type of state involvementin the process of internationalization No direct participation of the state
Evaluationof the success of the internationalization It was successful: 57 countries, 4th place in the world (see below).

 

Power Machines was established in 2000 and unified 6 large JSCs in one holding of energy-systems machinery building producers. It provides operating facilities in 57 countries and takes the 4th place in the world in this respect.

Power Machines company is not only a large exporter of the energy systems facilities (started foreign operations in 2001 in order to integrate the global economy and expand its markets) but also possesses 100% shares of a Croatian plant “Duro Dakovic” (one of the largest European boiler equipment manufacturer) and has a joint venture with the Siemens company operating on the Russian market.[62]

The company is private and is controlled by a private capital. The major part of its shares belongs to the Interros holding (owner – Vladimir Potanin).[63]


 

Sukhoi

Country India, Algeria, China, Indonesia , Vietnam etc.
Year of entry
Industry/ business area Major Russian aircraft manufacturer, famous for its fighters.
Entry mode Export
Motives Existing demand, political connections
Firm specific advantagesused on the foreign market High quality and unique experience
First mover or follower First mover
Type of state involvementin the process of internationalization State participated directly (state-ownership)
Evaluationof the success of t

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