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About the Cronkite School


The Walter Cronkite School of Journalism and Mass Communication is widely recognized as one of the nation’s premier professional journalism programs. Rooted in the time-honored values that characterize its namesake — accuracy, responsibility, objectivity, integrity — the school fosters journalistic excellence and ethics among students as they master the professional skills they need to succeed in the digital media world of today and tomorrow.

Students are guided by a faculty that is made up of both award-winning professional journalists and world-class media scholars. In recent years, the school has added to its faculty such leading journalists as former Washington Post Executive Editor Leonard Downie Jr., former BET Vice President Retha Hill, former Minneapolis Star Tribune Editor Tim McGuire, digital media expert Dan Gillmor, Pulitzer Prize-winning investigative reporter and editor Jacqueline Petchel and former Sacramento Bee Executive Editor Rick Rodriguez.

Located on Arizona State University’s Downtown Phoenix campus, the Cronkite School leads the way in journalism education with its innovative use of the teaching hospital model, for which it has received international acclaim. The school’s full-immersion professional programs give students opportunities to practice what they’ve learned in intensive real-world settings under the guidance of top-flight professionals.

The Cronkite School owns and operates Arizona's PBS station. The current reach of Arizona PBS, and the school's nightly newscast, Cronkite News, is 4.8 million people in 1.9 million households across 80 percent of Arizona. The weekly viewership is more than 1 million.

Students in Cronkite News Phoenix and Washington Bureaus produce public service journalism for media outlets and consumers statewide and beyond. Carnegie-Knight News21 student journalists produce innovative multimedia investigations into issues critical to Americans, and the business journalism specialization prepares students to report in depth on business, finance and economics. Students in Cronkite News produce a nightly newscast that reaches millions Arizonans on Eight, Arizona PBS. In the New Media Innovation Lab, students use digital technologies to forge the future of journalism and create mobile digital products for clients. In the school’s Public Relations Lab, students develop strategic communication campaigns for client companies. The new sports journalism program offers extraordinary professional experiences and includes a Southern California sports bureau and a program in which students cover MLB Cactus League spring training for news outlets across the nation. Other programs, such as the Donald W. Reynolds National Center for Business Journalism, provide education and training to professional journalists. And Cronkite Global Initiatives brings international journalists to the school for study and training.

This immersive learning environment happens in a state-of-the-art media complex that is unparalleled in journalism education. ASU’s investment in the school has generated national and international attention from educators and media professionals who place the school in the top tier of all U.S. journalism schools. The Times of London and The New York Times have highlighted Cronkite in articles about changes taking place at journalism schools across the country. The prestigious publications called the Cronkite School a pioneer, kindling a notion of new media that will shape how news is delivered and how people will stay informed in the future.


Date: 2015-12-24; view: 869

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Walter Cronkite: “the most trusted man in America”. | TV – idiot box, or the greatest invention of the 20th century?
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