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BUSINESS OVERVIEW, STRATEGY AND ENVIRONMENT
Contents
2. BUSINESS OVERVIEW, STRATEGY AND ENVIRONMENT
2.1. Vision, mission & objectives 3
2.2. Stakeholders analysis .3
2.3. Description of the business .4
2.4. Products & services .4
2.5. Major players (suppliers, distributors, clients) ..4
2.6. Nature of the industry .. 4
2.7. Trends in the industry .3
2.8. Major political, economic, social and technology factors (PEST analysis) .3
2.9. Market trends . .5
2.10. Pricing and distribution . .5
2.11. Implications or risk factors ... . ....6
2.12. Competitors and type of competition ...6
2.13. Competitors' strengths and weaknesses ....6
2.14. Competitive advantage (SWOT analysis) ... ...6
3. SALES & MARKETING PLAN
3.1. Customers . 7
3.2. Market segment. .. .7
3.2.1. Geographic segmentation ...7
3.2.2. Age segmentation .....7
3.2.3. Gender segmentation ..7
3.3. Sales projections . . .7
3.4. Advertising & promotion ..8
3.5. Pricing & distribution .. .. ..8
3.6. Customer service policy ... ... 8
4. OPERATING PLAN
4.1. Business location & requirements / advantages / lease details .....10
4.2. Equipment / technology / R&D/ environmental aspects ... .. ..10
5. HUMAN RESOURCES PLAN
5.1. Key employees .. 11
5.2. Policies and procedures .11
6. ACTION PLAN
6.1. Action Plan and Timetable (Gantt Chart) .................. 12
7. SOURCES OF FUNDING . .12
8. Risk analysis
8.1 Nature and sources of risk .13
8.2 Financial impacts of risks 13
8.3 Strategies for Managing Risks .14
BUSINESS OVERVIEW, STRATEGY AND ENVIRONMENT
2.1. Vision, mission & objectives
Vision: Medical ID card (MIDC) is a convenient automated patient card or card with electronic history of all illnesses.
To introduce card and replace existing patient cards nationwide.
Mission: Produce electronic cards from factory to consumer with further expansion from Almaty to Kazakhstan.
Objectives:
1) ID card with all information beginning from data about patient and ending to properties of prescription drugs;
2) within two years of full transition to them;
3) improving the quality of health care provision;
4) the average should be:
Start up
Full informatization of 1 medium hospital in Almaty is 10mln tenge*200 hospitals=2bln tenge
2.2. Stakeholders analysis
| Stakeholder | Expectation and objectives | Power and influence | Commodity and conflict |
| Shareholders of LLP | Dividends | Appoint board | Conflict: bargaining with staff |
| Bank | Repayment of principal and interest, satisfying credit rating | Can apply loan covenants, future credit history | Similar to shareholders, but in case of financial crisis they will be repaid first |
| Directors and managers | Success on CV, high salary, bonuses | Rule the company, resolve conflicts, make main decisions, influence on shareholders | Alliance with shareholders. Conflict: principal agent problem, when managers have short-term goals, whether shareholders have long-term goals. |
| Staff and unions | Salary, stability, career growth, social benefits | Customer experience, strikes, staff turnover | Conflict: bargaining with staff |
| Suppliers | Big volumes of orders, cash payments, long-term partnership | Pricing, quality, reputation | Conflict: seek high prices |
| Customers - Clinics, hospitals | Well-designed working id cards with the supply of repair and upgrade | Revenue, reputation among other customers (hospitals, network of clinics, government) | Seek low prices |
| Community Statistical Agency | Local impact, local jobs | Local planning, opinion leaders | Satisfaction of local needs |
| Government | Operating legally, tax receipts, jobs | Restrictions subsidies, taxation, planning, promotion | Diverse, balancing |
Date: 2015-12-24; view: 1064
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