Stakeholders - Customers

Samsung – Stakeholder – Customers , Page 2

Companies and their stakeholders- Report

In this assessment I’m going to look at 2 different companies, their stakeholders, their aims and how their stakeholders influence on their aims.

Samsung
Aims and objectives:

· To have lower prices and better quality of the products

· To make profit

· To invent technologies into our usual life

· To provide a job opportunity for people

· To have better quality of products for cheaper price

(Source : http://www.samsung.com)

Samsung is Private Limited Company (PLC). It is owned by 13 major shareholders and by 134.00 “minor” shareholders -(source: http://www.samsung.com – Samsung Electronics Website)

Private Limited Company – “A type of company that offers limited liability, or legal protection for its shareholders but that places certain restrictions on its ownership. These restrictions are defined in the company's bylaws or regulations and are meant to prevent any hostile takeover attempt.” – (source : http://www.businessdictionary.com/definition/private-limited-company.html - Business Dictionary)

Stakeholders - Customers

Their main stakeholders are their customers, Samsung is making at least $24.9577 trillion per year,(Source: http://www.samsung.com/us/aboutsamsung/sustainability/sustainabilityreports/sustainabilityreports2014.pdf - Sustainability report.) it is a massive number for any company, but it became normal for a massive company such as Samsung. They’re gaining that profit by their customers, so I think you can imagine what number of customers they have, at least 30% of the whole word! To gain even more customers, they need lower prices and better quality products, which is one of the Aims. But, if they can not achieve it, they can make a product that will attract customer. And attract is the key word, because if they would make a product that actually attracts people, it could be even a lower quality product, customer won’t notice it in a first months. When they did, sells may quickly decrease for a sometime, but a quick boost of selling that happened at the start of sells gave a lot of profit to a company. So it is kind off “both sided knife” for a company , they’re quickly gaining a lot of profit, but then , it’s a slight pause, during which they could lose some customers. And that’s why it’s always should be a balance between quality and a price. The picture on the right shows how much profit Samsung gained in the last several years, as you can see, there’s a growth of profit for Samsung, it means that the company quickly developing.

Date: 2015-12-24; view: 1364