The role of mass media in our everyday life is enormous. Mass media bear great responsibility and should always give truthful and unbiased information to their readers and viewers.
Television (colloquially known as TV or telly) is now so popular in the whole world that it is hard to believe that it appeared only about fifty years ago. A first-rate colour TV set became ordinary thing in the Household today.
Modern television offers the viewers several programs on different channels. In addition to regular news programmes, you can see plays quizzes, soap operas, serials and sporting events. You can also get a lot of useful information on the education channel. A good serial (perhaps detective story or a screen version of a classical novel) can keep the whole family in front of the telly for days, and don`t we spent hours and hours watching our favourite football or hockey team in an important international event?
In Ukraine there are several information agencies that supply the population of the country with the latest news. These agencies have reporters in every administrative region of our country and in all major foreign countries. They collect most interesting and important information for the readers of newspapers and magazines and for the TV viewers.
There are newspapers and magazines for the readers of all ages and professions, with different interests, tastes and hobbies. For example those who are interested in politics can read the newspapers "Day", "Today", "Facts", "Kyivski Vidomosti". In these newspapers the readers can also find information about home affairs, culture and sports. These publications deal with the burning problems of our present life and history, and at the same time there you can find amusing stories, crosswords and puzzles, that can entertain you in your spare time.
The State TV and Radio Company operates two channels and includes editorial services that specialize in political analysis, socio-political programmes current information, youth and sports programmes. Private channels tend to broadcast music and news programmes a lot of advertising and talk shows.
Many British families buy a national or localnewspaper every day. Some have it delivered to their home by a paper boy or paper girl; others buy it from a newsagent ( a shop selling magazines, sweets, etc.) or a bookstall. National dailiesare published each morning except Sunday. Competition between them is fierce. Local daily papers, which are written for people ina particular city or region, are sometimes published in the morning but more often in the early evening.
The US has only one national newspaper, USA Today. The rest are local. A few newspapers from large cities, such as the New York Times and The Washington Post, are read all over the country. The International Herald-Tribune is published outside the US and is read by Americans abroad. Many Americans subscribeto a newspaper which is delivered to their house. This costs less than buying it in a shop. Papers can also be bought in bookshops and supermarkets. Large cities have news stands,small covered areas on the street, and smaller towns have vending machinesfrom which people take a paper after putting in money.
Many newspapers are now available on the Internet. This is useful for checking the headlines,but most people prefer to read the printed version.
Britain has two kinds of national newspaper: the quality papers and the tabloids. The qualities, often called broadsheets because they are printed on large pages, report national and international news and are serious in tone. They have editorialswhich comment on important issues and reflect the political views of the paper's editor. They also contain financial and sports news, features (= articles), obituaries(= life histories of famous people who have just died), listingsof television and radio programmes, theatre and cinema shows, a crossword, comic strips, advertisements and the weather forecast.
The main quality dailies are The Times and the Daily Telegraph, which support the political right, The Guardian, which is on the political left, The Independent, and the Financial Times. People choose a paper that reflects their own political opinions. Sunday papers include the Sunday Times, The Observer and The Independent on Sunday. They have more pages than the dailies, supplements (= extra sections) on, for example, motoring and the arts, and a colour magazine.
The tabloids have a smaller page size and report news in less depth. They concentrate on human-intereststories (= stories about people), and often discuss the personal lives of famous people. Some have page-three girls, photographs of half-naked young women. Many people disapprove of the tabloids, and they are sometimes called the gutter press. The most popular are The Sun, The Mirror, The Express and the Daily Mail. The News of the World, a Sunday tabloid, sells more copies than any other newspaper in Britain.
There are about 1 500 local papers, many of which are weeklies(= published once a week). They contain news of local events and sport, carry advertisements for local businesses, and give details of houses, cars and other items for sale. Some are paid for by the advertisements they contain and are delivered free to people's homes. A few people do not like them and put up a notice on their door saying 'No free papers, thank you'.