Continue the sentences using the texts

1.According to a recent statistics, an average Internet call lasts five times as longer as………….

2.Many telephone companies are spending enormous amounts of money to……………….

3.Users can talk over the Internet for the price of ……………………………………….

4.To help solve the problem of Internet clogs, Internet providers are trying new ways of…………..

5.Everybody knows that the Internet is a…………………..

6.Invention of modems, special devices allowing your computer to send the information through the………………

7.Most of the people use the network only for……………………

8.The Internet could provide businessmen with a……………………..

9.Your message can travel through many………………….

10.There is no effective control in the Internet, because……………………….

With the advent of Internet, we are now enjoying the benefits of high technology mass media, which is not only faster than the old school mass media, but also has a widespread range. Mobile phones, computers, and Internet are often referred to as the new-age media. Internet has opened up several new opportunities for mass communication which include e-mail, websites, podcasts, e-forums, e-books, blogging, Internet TV, and many others which are booming today. Internet has also started social networking sites which have redefined mass communication all together. Sites like Facebook, Twitter, and YouTube have made communication to the masses all the more entertaining, interesting, and easier!

Mobile Phones: Mobile phones have become a boon to mankind. It has made communication possible at anytime, and from anywhere. Nowadays, a smart device like a mobile phone is not only used for interaction, but also for other technical utilities like operating pumps from remote locations, etc. You can also get alerts of your monetary transactions on a mobile phone. About a decade ago, who would have thought of having Internet on mobiles? Today, we can stay in touch with the whole world via Internet on our mobile phones.

Computers: With the invention of computers the impossible has become possible. We virtually get information about everything from pin to piano with the help of computers. It has added speed and multimedia to the information which was earlier available only in the print format. Also, anyone can voice their opinions through computers. Computers have added a new breakthrough in the mass media by combining human intelligence with the cutting edge technology.

Internet: This is the most important device of the new age media. The discovery of Internet can be called the biggest invention in mass media. In earlier days, news used to reach people only with the morning newspaper. But today, live updates reach us simultaneously as the events unfold. For example, the royal wedding of Kate Middleton and Prince William was watched live on the Internet by millions of people around the world. Internet has inspired interaction and connectivity through its social networking medium. It has become one of the core means of mass communication. We cannot think of leading our lives without it. Let us see how Internet impacts mass communication through the following mediums.

E-mails: e-mails or electronic mails have drastically reduced the time it took for drafting and sending letters, or mails. Electronic mails have also facilitated lesser usage of paper.

Websites: Internet has a plethora of websites dedicated to various people, companies, brands, causes, activities, etc. The most significant utility of these websites is for providing information, search engines, downloads through libraries, and interaction through the social networking sites. Because of these websites, carrying out e-commerce transactions has also become easy.

Podcasts: Podcasts are mediums of mass communication that include short video or audio files. They can be seen and heard on mobiles, computers, and portable media instruments. They are engaging devices of communication.

eForums: eForums are bulletin boards on websites where people start threads on topics. These are usually hosted on a website. These forums are open platforms to discuss a range of topics right from which wall color is appropriate for a baby girl's room to the research on the God particle. People give their opinions and share their experiences on various topics.

eBooks: There are a number of websites which have hosted eBooks and online libraries. The main benefit of having eBooks is that you don't have to carry bulky books. You can read them on your eBook readers, mobiles, computer screens, or other devices. You can even adjust the font size to suit your requirements.

Blogging: A blog is a space on the Internet where a single person or a group of people record their information, opinions, photos, videos, etc. It is an interesting and free platform to talk about any topic. Interaction happens in the form of comments or feedback.

Internet TV: It is also known as online TV. It usually has an archive of programs. You have to choose the program, you wish to view from the list. You can either view the programs directly from the host server, or download the content on your computer. It is an effective means of communication.

Facebook: It is the most popular social networking website. Facebook has several applications which people utilize. It is the best platform to meet old friends, or make new ones. Advertisers also like this forum for communicating about their products.

Twitter: It is also a famous social networking website. Twitter is a microblogging site which allows interaction and feedback of different people. There was a time when it was very popular among celebrities and individuals. Today, the governments of various nations have understood the importance of "tweeting" information to the public, and regularly share information through Twitter.

YouTube: It is a website which uploads content in a video format. It houses a range of interesting videos that appeal to people of all generations. From films to educational videos, you will find everything on YouTube.

Visual media like photography is also a crucial medium since it communicates via visual representations. Public speaking, and event organizing can also be considered as forms of mass media. Though print media is still popular, it is not environmentally viable. More and more people are shifting to e-newspapers, eBooks, e-brochures, etc. Internet has completely transformed the traditional ideas of communication. Mass communication, over a period of years, has depicted an evolving trend, and with the advancements in technology, it will continue to do so in future too. All you have to do is keep yourself abreast with the latest innovation in mass communication!

***

So, which Internet service provider do you think we should buy?

As far as I know Business Net is the best. It costs $ 30 per month and they provide a broad connection.

Do they give any discounts?

Yes, they do, but only if we use the service in all the branches.

Ok, I have no objections. Should I call their main office?

No, we can register on-line and an engineer will come and install the modem and the software next day.

That’s very convenient, isn’t it?

Certainly.

***

Þ Do you happen to know what’s on after the news?

Þ I think it’s documentary.

Þ Would you mind if I watched it?

Þ Don’t you want to see part two of the serial on BBC2?

Þ Do you remember what’s on channel 2 at 9:30?

Þ As far as I can remember, it’s a music show.

Þ Do you mind if we switch over?

Þ No, I have been looking forward to it all evening.

***

Did you see the movie on channel 5 last night?

No. I missed it. I went shopping for clothes.

It was an excellent film. It had been made especially for television, you know.

I read the preview in yesterday’s paper and hoped to watch it last night, but, then, Ben called me to go shopping with her. So I went.

You remember that the critic thought that it was one of the best films of the last ten years.

Yes. I do remember. It can be a candidate for some film awards at the end of the year

Well, if I were one of judges, I’d pick it as the best film of the year. I haven’t seen such a marvellous plot and such superb acting!

Sounds as if I’ll have to see it, if they ever re-run it.

***

I think television is one of the worst inventions the man ever made. It occupies all our spare time. We rush home to be in time for this or that programme.

I can’t agree with you, John. Television made it possible for people who live far away from cultural centres to watch theatrical productions, concerts, music and drama competition, international and national sports events.

I do agree with Ann in this. That’s an advantage the television has. Unfortunately children are the ones who suffer most.

Yes, some American children spend more time in front of TV-sets than in front of the teacher. Too much television is bad for children.

Children should be taught what programmes to watch. Most of our educational programmes are really good and informative. I used to enjoy them when a child.

What I hate is violence on one of the channels. I think children feel indifferent when people are killed.

I doubt that. Can’t your teachers do something about it? They should protest against violence on TV.

They do protest. But television companies take no notice of them. These films sell well.

Date: 2015-12-24; view: 1231