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Communication

 

Exercise 1. Practice the pronunciation:

 

Neuron ['njuәron]

Wiring ['waiәriŋ]

Outwardly ['autwәdli]

Embarrassment [im' bærәsmәnt]

License ['laisәns]

Threatening ['qretniŋ]

Enhance [in' ha:ns]

Goal [goul]

Transplanting [træns'pla:ntiŋ]

 

Exercise 2. Topic vocabulary:

 

 

Exercise 3. Match English word combinations with the following Russian ones:

 

1. Clusters of nerve cells   2. Loss of consciousness 3. To lead to seizures 4. Diagnostic test for epilepsy   5. Brain scan 6. Vagus nerve stimuli   7. Behavioral and emotional problems   8. refuse drivers licenses 9. Life-threatening 10. Sudden unexplained death   11. With goal to enhancing treatment   12. Transplanting fetal pig neurons 13. to maintain a strict diet 14. rich in fats and low in carbohydrates food  

 

Exercise 4. Match medical terms with the proper definitions:

 

1. ketogenic diet   2. Synapse   3. Neurons     4. Neurotransmitter     5. gamma-aminobutryic acid   6. Vagus nerve     7. Epilepsy     1. – a disorder of the brain function characterized by recurrent seizures that have a sudden onset. 2. – (nerve cell) one of the basic functional units of the nervous system: a cell specialized to transmit electrical nerve impulses and so carry information from one part of the body to another. 3. – a chemical substance released from nerve endings to transmit impulses across synapses to other nerves and across the minute gaps between the nerves and the muscles or glands that they supply. 4. – the minute gap across which the nerve impulses pass from one neuron to the next, at the end of a nerve fiber. 5. – the tenth cranial nerve , which supplies motor nerve fibers to the muscles of swallowing and parasymphatic fibers to the heart and organs of the chest cavity and abdomen. 6. – an amino acid found in the central nervous system, predominantly in the brain, where it acts as an inhibitory neurotransmitter. 7.– a diet that promotes the formation of ketonic bodies (are produced during the metabolism of fats) in the tissue.

 

 

Exercise 6: Form adjectives from the given words with the help of the given suffixes. Translate them into Russian.

 

- ful care, pain, beauty, use, harm, hope

- less use, hope, sleep, rest, pain, home, life

- al nature, practice, experiment, mechanic

- y wind, bone, salt, health, ease, sleep, rapid

- able change, move, eat, response, consider

- ous infection, danger, nerve, fiber, vein

- ive ( - tive, -ative) express, connect, cause, operate

- ic history, metal, psyche, system, science

 

Exercise 7. Translate into Russian. Pay attention to the sentences with Infinitive.

 

1. The patient to be operated on was brought to the hospital on a stretcher.



2. This is the patient to be given general anesthesia.

3. The surgeon took a scalpel to make a midline abdominal incision.

4. The surgeon must be operating on the patient with a perforative appendicitis now.

5. To prevent complications after the flu one must go to bed at the onset of the disease and take prescribed drugs.

6. To treat advanced cases of malignant tumors is very difficult.

7. We had to take the newly admitted patient for an operation immediately to prevent the rupture of the appendix.

8. The old man was too weak to be operated on and the doctor decided to postpone the operation.

 

Exercise 8. Open the brackets using Infinitive in the appropriate form:

 

1. This is the patient (to take) to ward.

2. He wanted (to send) to the oncological centre for practice.

3. He seems (to recover) by and by (gradually).

4. The students were glad (to show) a plastic operation yesterday.

5. (To operate) on this patient we must give him a local anesthesia first.

6. The nurse brought the blood (transfer) to the patient (to operate).

7. The stitches are (to remove) on the tenth post-operative day.

8. (To consider) negative, an infant must have a negative DNA after age one month.

9. The patient had (to take) to an operation immediately to prevent the rupture of the appendix.

10. Further studies are needed (to characterize) the cause and possible treatment of hyper ammonia after lung transplantation.

 

Exercise 9. Read and translate the text:

 

1. What is damaged in Epilepsy?

2. Clusters of what cells in the brain signal are abnormally?

3. What problems may occur in epilepsy, when the normal pattern of neuronal activity becomes disturbed?

4. When may Epilepsy develop?

5. When does epilepsy occur in a patient ?

6. What are the most common diagnostic tests for epilepsy?

7. What new types of therapies for epilepsy are being experimented now? transplanting fetal pig neurons, transplanting stem cells, and using a device that could predict seizures.

8. What device can predict seizures in Epilepsy?

9. When may children experience fewer seizures?

10. How do we call a diet – rich in fats and low in carbohydrates?

 

EPILEPSY.

 

Epilepsy is a brain disorder in which clusters of nerve cells, or neurons, in the brain sometimes signal abnormally. In epilepsy, the normal pattern of neuronal activity becomes disturbed, causing strange sensations, emotions, and behavior or sometimes convulsions, muscle spasms, and loss of consciousness. Epilepsy is a disorder with many possible causes. Anything that disturbs the normal pattern of neuron activity - from illness to brain damage to abnormal brain development - can lead to seizures. Epilepsy may develop because of an abnormality in brain wiring, an imbalance of nerve signaling chemicals called neurotransmitters, or some combination of these factors. Having a seizure does not necessarily mean that a person has epilepsy. Only when a person has had two or more seizures is he or she considered to have epilepsy. *EEGs and brain scans are common diagnostic test for epilepsy.

Once epilepsy is diagnosed, it is important to begin treatment as soon as possible. For about 80 percent of those diagnosed with epilepsy, seizures can be controlled with modern medicines and surgical techniques. Some antiepileptic drugs can interfere with the effectiveness of oral contraceptives. In 1997, the FDA approved the vagus nerve stimulator for use in people with seizures that are not well-controlled by medication.

Scientists are studying potential antiepileptic drugs with goal of enhancing treatment for epilepsy. Scientists continue to study how neurotransmitters interact with brain cells to control nerve wiring and how non-neuronal cells in the brain contribute to seizures. One of the most-studied neurotransmitters is *GABA, or gamma-aminobutryic acid. Researchers are working to identify genes that may influence epilepsy. This information may allow doctors to prevent epilepsy or to predict which treatments will be most beneficial. Doctors are now experimenting with several new types of therapies for epilepsy, including transplanting fetal pig neurons into the brains of patients to learn whether cell transplants can help control seizures, transplanting stem cells, and using a device that could predict seizures up to 3 minutes before they begin. Researchers are continually improving MRI and other brain scans. Studies have show that in some case, children may experience fewer seizures if they maintain a strict diet - called the ketogenic diet - rich in fats and low in carbohydrates.

 

*EEGs - electroencephalograms - ýëåêòðîýíöåôàëîãðàììû;

*GABA - gamma-aminobutryic acid - ãàììà – àìèíîìàñëÿíàÿ êèñëîòà;

* MRL – magnetic resonance imaging – ìàãíèòî – ðåçîíàíñíîå èçîáðàæåíèå

 

Exercise 10. Answer the following questions.

 

1. What is damaged in Epilepsy?

2. Clusters of what cells in the brain signal are abnormally?

3. What problems may occur in epilepsy, when the normal pattern of neuronal activity becomes disturbed?

4. When may Epilepsy develop?

5. When does epilepsy occur a patient ?

6. What are the most common diagnostic tests for epilepsy?

7. What new types of therapies for epilepsy are being experimented now?

8. What device can predict seizures in Epilepsy?

9. When may children experience fewer seizures?

10. How do we call a diet – rich in fats and low in carbohydrates?

 

Exercise 11. Put questions to the underlined members or parts of sentences.

 

1. Epilepsy is a brain disorder in which clusters of nerve cells, or neurons, in the brain sometimes signal abnormally.

2. In epilepsy, the normal pattern of neuronal activity becomes disturbed, causing strange sensations, emotions, and behavior or sometimes convulsions, muscle spasms, and loss of consciousness.

3. Anything that disturbs the normal pattern of neuron activity - from illness to brain damage to abnormal brain development - can lead to seizures.

4. Epilepsy may develop because of an abnormality in brain wiring, an imbalance of nerve signaling chemicals called neurotransmitters, or some combination of these factors.

5. Only when a person has had two or more seizures is he or she considered to have epilepsy.

6. For about 80 percent of patients diagnosed with epilepsy, seizures can be controlled with modern medicines and surgical techniques.

7. Some antiepileptic drugs can interfere with the effectiveness of oral contraceptives.

8. Scientists are studying potential antiepileptic drugs with goal of enhancing treatment for epilepsy.

9. Scientists continue to study how neurotransmitters interact with brain cells to control nerve firing and how non-neuronal cells in the brain contribute to seizures.

10. Studies have show that in some case, children may experience fewer seizures if they maintain a strict diet - called the ketogenic diet - rich in fats and low in carbohydrates.

 

Exercise 12. Make up sentences according to the text.

 

1. Epilepsy, possible, with, disorder, is, many, a, causes.

2. Is, as, to, epilepsy, begin, as, once, diagnosed, is, treatment, soon, important, it, possible.

3. Are, identify, researchers, to, that, working, epilepsy, genes, influence, may.

4. Seizures, cause, not, most, brain, do, damage.

5. Contraceptives, drugs, with, interfere, some, can, effectiveness, the, antiepileptic, of, oral.

 

Exercise 13. Insert the prepositions and adverbs where it is necessary.

 

1. Epilepsy is a brain disorder … which clusters … nerve cells, or neurons, … the brain sometimes signal abnormally.

2. *EEGs and brain scans are common diagnostic test … epilepsy.

3. … about 80 percent … those diagnosed … epilepsy, seizures can be controlled … modern medicines and surgical techniques.

4. Most people … epilepsy lead … normal lives.

5. Researchers are … improving MRI and other brain scans.

 

Exercise 14. Fill in the blanks with the appropriate words given below:

 

1. … a disorder of the brain function characterized by recurrent seizures that have a sudden onset.

2. In epilepsy, the normal pattern of neuronal activity becomes …, causing strange sensations, emotions, and behavior or sometimes convulsions, muscle spasms, and loss of consciousness.

3. Epilepsy may develop because of … in brain wiring, an imbalance of nerve signaling chemicals called neurotransmitters, or some combination of these factors.

4. Having … does not necessarily mean that a person has epilepsy

5. … are common diagnostic test for epilepsy.

6. Once epilepsy… , it is important to begin treatment as soon as possible.

 

(*EEGs and brain scans; disturbed; a seizure; Epilepsy; an abnormality; is diagnosed).

 

Exercise 15. Translate into English, using active vocabulary:

 

 

Exercise 16. Give the summary of the text, according to the following questions.

 

What is Epilepsy?

Is there any treatment?

What research is being done?

 

Exercise 17. Topic vocabulary:

 

Nouns Verbs Adjectives
Clusters Pattern Behavior Consciousness Seizures Abnormality Chemicals Epilepsy Disorder nerve cells neurons activity convulsions illness damage seizures neurotransmitters medicines techniques medication goal acid genes therapies transplants stem cells device brain scans studies diet carbohydrates To signal To become disturbed To lose consciousness To disturb To lead to To consider To diagnose To be controlled with To interfere with To approve To study to continue to study to interact with to control to contribute to to identify to influence to allow to prevent to predict to improve to experience to maintain   neuronal strange possible abnormal common diagnostic important modern surgical antiepileptic oral vagus not well-controlled potential antiepileptic non-neuronal beneficial several fewer strict ketogenic rich low  

 

TEST:

 

1. Epilepsy is a brain disorder in which… , or neurons, in the brain sometimes signal abnormally.

 

a. clots of nerve cells

b. clusters of nerve cells

c. fascicles of nerve cells

d. bundle of nerve cells

e. plexus of nerve cells

 

2. …epilepsy, the normal pattern of neuronal activity becomes disturbed, causing strange sensations, emotions, and behavior or sometimes convulsions, muscle spasms, and loss of consciousness.

 

a. At

b. On

c. In

d. Upon

e. Before

 

3. Anything that disturbs the normal pattern of neuron activity - from illness to brain damage to abnormal brain development -… .

 

a. can be lead to seizures

b. can leads to seizures

c. could lead to seizures

d. can lead to seizures

e. can to lead to seizures

 

4. Epilepsy may develop because of an abnormality in brain wiring, an imbalance of nerve signaling chemicals called… , or some combination of these factors.

 

a. neuroblasts

b. neurocytons

c. neurotachometers

d. neuroviruses

e. neurotransmitters

 

5. Only when a person …two or more seizures is he or she considered to have epilepsy.

 

a. has had

b. have had

c. had had

d. have been

e. have been had

 

6. …of those diagnosed with epilepsy, seizures can be controlled with modern medicines and surgical techniques.

 

a. For about 80 percent

b. For about 70 percent

c. For about 60 percent

d. For about 50 percent

e. For about 40 percent

 

7. …, the FDA approved the vagus nerve stimulator for use in people with seizures that are not well-controlled by medication.

 

a. In 1907

b. In 1987

c. In 1997

d. In 1917

e. In 1897

 

8. This information … epilepsy or to predict which treatments will be most beneficial.

 

a. may allow doctors to prevent

b. may allow doctors to prompt

c. may be allowed doctors to prevent

d. may be allow doctors to prevent

e. may allow doctors to prevent

 

9. Doctors are now experimenting with several new types of therapies for epilepsy, including transplanting fetal pig neurons into the brains of patients to learn whether cell transplants can help control seizures, transplanting stem cells, and using a device that could predict seizures… .

 

a. up to 3 minutes after they begin

b. up to 3 minutes before they begin

c. up to 3 minutes before they complete

d. up to 23 minutes before they begin

e. to three minutes after they finish

 

10. Studies have show that in some case, children may experience fewer seizures if they maintain a strict diet - called … - rich in fats and low in carbohydrates.

 

a. the bland diet

b. the gluten-free diet

c. the sodium-restricted diet

d. the ketogenic diet

e. the unmeasured diet

 

 

K E Y S

 

1. HISTORY OF MEDICINE IN UKRAINE.

 

Test Keys

d b a d e b d a e d

 

2. BONES, MUSCLES, JOINTS.

 

Keys Exercise 12:

c b c b a c b a

 

Test Keys

c a b e b e c a c b

 

 

3. WHO (World Health Organization)

 

Test Keys

d c b e c d b c d b

 

4. CELLS

 

Test Keys

d d e c b d b e b c

 

5. SYSTEMS OF THE BODY

 

Test Keys

c d e e c b d c e b

 

6. ENDOCRINE GLANDS

 

Test Keys

d b c e d b c e b c

 

7. MYOCARDIAL INFARCTION

 

Test Keys

                   

 

 

8. DISEASES OF THE UPPER RESPIRATORY TRACT (TONSILLITIS, PHARYNGITIS, LARYNGITIS).

 

Test Keys

c b a e d b   a c b c

 

9. DISEASES OF THE LOWER RESPIRATORY TRACT

 

Test Keys

d c e a b b c e d b

 

10. GASTRITIS

 

Keys Exercise: 7

 

Test Keys

b a b d e a c e d b

 

11. GOITER

 

Test Keys

                   

 

12. OBESITY

 

Keys Exercise 4

 

Keys Exercise 11

 

Test Keys

e a d b e b d b c a

 

13. ACUTE NEPHRITIS

 

Keys Exercise 4

 

Test Keys

                   

 

14. NEPHROLITHIASIS

 

Keys Exercise 4

 

Test Keys

                   

 

15. ACUTE PYELONEPHRITIS

 

Keys

                   

 

16. INFERTILITY

 

Keys Test 1

c A d c b e e d b a

 

Keys Test 2

c b a e a d e b a c

 

17. TETANUS

 

Keys Exercise 7

 

Keys Test

b e b d e a e b d b

 

18. DIPHTHERIA

 

Keys Test

b a d a d e c b d e

 

19. MALARIA

 

Keys Test

d d c a b e c e d a

 

20. VACCINATION

 

Keys Exercise 7

 

Keys Exercise 11

 

Keys Test

a c d e b c e b b b a d c b e b a e d d

 

21. ALLERGIES

 

Keys Exercise 2

a, e a, c b, d b, e b, e a, d c, d


Keys Test

b c a b a c b

 

22. HEADACHE

 

Keys Test

                   

 

23. MIGRAINE

 

Keys Test

c e b c e a c b d a e b d a d e c a b e

 

24. NEUROSES

 

Keys Test

b c d b a, c, e, b b d d e

 

25. CEREBRAL HEMORRHAGE (APOPLEXY)

 

Keys Test

                   

 

26. EPILEPSY

 

Keys Exercise 4:

 

Keys Test

b c d e a a c e b d

 

Communication

Within companies, communication falls into two main areas. There is the communication of information and technical knowledge needed to do the job at hand. Íåãå, paper-based communication is being replaced by the company intranet, with internal websites only accessible by employees. Some våãó large companies àãå appointing knowledge officers to exploit the information in à company to the full and communicate it effectively to those who need it. (But in this age of increasingly accessible information, there will ïî doubt always bå the information hoarders, employees and managers who find power and pleasure in keeping information for themselves, åvån if it would bå useful to their colleagues.)

There is also what might bå called 'celebration-exhortation'. The internal company magazine is the classic communication channel here. It may bå produced in-house by à 'communications department' îr out-of-house by journalists who specialise in this àråà. It may try to demonstrate how the company is putting its mission statement into action: the management may try to change employee behaviour by exhortation and by praising the performance of particular departments and individuals.

Externally, advertising has been the most visible form of communication with customers. Usually this is designed to increase product sales, but there is also institutional advertising, designed to improve perceptions of the company as à whole. Companies naturally like to be seen as human and environmentally aware. But the communication between companies and their customers is increasingly becoming two-way, with customer service centres designed to gather information, not just complaints, from customers about all aspects of use of à company's products. Ideally, this information feeds back into product modification and new product design. (See Unit 10 for òîãå îï customer relationship management.)

Equally, à company must communicate with its investors, and investor relations àãå becoming àn important specialized àråà of public relations. Investors want to know how their money is being used and what their prospects àãå.

And then there is the wider public audience to attend to. Press conferences may bå called to announce important events, such as product launches. Press releases may be issued to communicate òîãå routine information. There is also the specialized àråà of crisis management and damage control: see Unit 11.

Whatever à company does, it has an image. It might as well try to influence (some would say 'manipulate') the moulding of this image. This is one reason why the communications industry, in all its forms, is à multibillion-dollar business.

 

Read on

Paul Argenti: Corporate Coòòunicatioï, ÌñGãàw-ÍiII, 1998

Scott Cutlip: Effective Public Relatioïs, Prentice Íàll, 1999

Steven L. Guengerich (ed.) et à(.: Buildiïg the Corporate Iïtraïet, Wiley, 1996

Richard Â. Higgins: Best Practices iï Global Iïvestor Relatioïs, Quorum, 2000

Cees vàï Riel, Wally Olins: Priïciples ofCorporate Coòòuïicatioï, Prentice Íàll, 1995

 


Date: 2015-01-02; view: 1487


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