V. Read the text and point out the main problems that may lead to unpleasant situations while holding an international meeting.

Text II. Pitfalls Of International Meetings

More than six years ago the US futurist John Naisbitt wrote: '...the more tech­nology in this society, the more people want to get together.' But even he could not have envisaged the dramatic growth in the number of international meetings over the past few years.

Unique with all these meetings, which range in size from a few to more than a thousand, is that many of the par­ticipants leave their culture to meet in another. Unfortunately, what is not unique is that many of the meetings fail to accomplish their, objectives to a very high degree.

The purposes of these meetings are varied, ranging from exchanging information to rewarding perfor­mance and creating opportuni­ties for professional develop­ment Often, as in the case of IBM Europe and other compa­nies, the meetings are staged to introduce new products and make a sales pitch to top cus­tomers. IBM tries to get its top customers away from their normal business environment and gather them in a location 'that creates an atmosphere that 'puts them in the right frame of mind and then allows us to do some high level selling'.

During the past year, I 'have attended a number of international meetings and witnessed first-hand serious administrative and planning problems, all of which under­mined the chances of success.

A classic bungle was the arrival of participants' material three days after one meeting ended. In another case, the audio visual equipment required by a presenter was delivered as the meeting was ending. At yet another meeting, the audio visual "equipment was the wrong format, and the presenter was unable to show his video tapes.

International meeting organizers are sometimes guilty of even the most fun­damental blunders. For example, at one meeting, pork was the only meat served to the many Moslems attending. At a three-day seminar, staged by an American company, the absence of any scheduled social activities drew com­plaints from the many European partici­pants.

Company gatherings often show the most serious shortcomings. One very 'process' orientated meeting reflected the corporate culture. It encouraged small group discussions and group re­ports. Many of the participants wanted, and were expecting, more formal pre­sentations by senior executives.

International meetings can be costly to stage, especially if they are poorly organized and fail to achieve the desired results. To have any chance of success, the foremost issue to consider is the purpose of the meeting. Only when that has been clearly articulated can organiz­ers begin to plan the meeting and deter­mine whether it has been a success.

At international meetings with partic­ipants from many different cultures, unique issues are bound to arise. For example, the timing of meals and the se­lection of the menu, the listing of names and titles, the use and language of busi­ness cards, the necessity of interpreters or translators and getting materials through customs are all factors that must be taken into account by the orga­nizers.

It's especially important to allow par­ticipants who travel long distances suffi­cient time to rest, physically and mental­ly, before the meeting begins. One large US-based organization ignores this com­pletely, expecting travellers from Europe after a nine-hour-plus flight to attend a four-hour meeting the day they arrive. The following day, meetings are scheduled to begin at 8 a.m. and continue until 10 p.m. Most European participants are exhausted by the demanding regime and find that they benefit only marginally from the meetings.

A mini-checklist for any in­ternational meeting should begin with efforts to identify the nationalities of potential participants and make provi­sions that cater to their speci­fic cultural needs. Warnings to avoid national stereotypes, condescending at­titudes and above all jokes, which are easily misunder­stood, are among the tips given to organizers and speakers at international meetings by Dr Ernest Dichter, a moti­vational psychologist. He sug­gests that honoured attendees should be welcomed and that, when appropriate, deference should be shown to participants because of their high-ranking positions.

Speakers making presentations in English at an international meeting in a country where it is not the national language, should tailor their presenta­tion so that it will be understood by the entire audience. There are impor­tant considerations for persons respon­sible for the introduction of speakers. For example, personal information or the, sharing of insights about one's fami­ly life, which is common in North America, is not appropriate in Europe or Asia.

VI. Read text II and note the key points under the following headings:

a) Recent trends in international meetings;

b) Reasons for holding international meetings;

c) Typical problems at international meetings;

d) Avoiding the pitfalls of international meetings.

VII. According to the text, are the following statements true or false?

1. Unique with all these meetings, which range in size from a few to more than a thousand, is that many of the par­ticipants leave their home to meet in another.
2. The purposes of these meetings are varied, ranging from exchanging experience to rewarding winners and creating opportuni­ties for professional cultural develop­ment
3. International meeting organizers can’t be guilty of any fun­damental blunders.
4. Company gatherings often show the most serious shortcomings.
5. International meetings can’t be costly to stage, especially if they are poorly organized and fail to achieve the desired results.
6. At international meetings with partic­ipants from many different cultures, unique issues never arise.
7. It's especially important to allow par­ticipants who travel long distances suffi­cient time to rest, physically and mental­ly, before the meeting ends.
8. A mini-checklist for any in­ternational meeting should begin with efforts to identify the nationalities of potential participants and make provi­sions that cater to their speci­fic cultural needs.
9. Speakers making presentations in English at an international meeting in a country where it is not the national language, should tailor their presenta­tion in their native language so that it will be understood by the entire audience.

VIII. Match the words from the text with their definitions.

LISTENING

I. You are going to hear Roger Middleton, Legal Director and Company Secretary at Grand Metropolitan, talking about meetings. Listen and take notes under the following headings:

a) formal and informal meetings;

b) objectives;

c) chairing meetings;

d) mixed-nationality meetings;

e) participating in meetings;

f) minutes.

II. Using information from Text I and Listening, draw up a set of guidelines entitled "How to hold a successful meeting". It may help you to think in terms of the following areas.

a) objectives;

b) the role of participants;

c) the role of the chairperson;

d) administrative consideration.

SPEAKING

I. Speak out:

a. Read Case Study and comment on Mr. Jones’s decision.

b) Suggest alternative approaches to reaching a fair decision in this situation.

Date: 2015-01-02; view: 3241