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We can write a Custom Essay on Public Relations for you!Public Relations possesses, as one of its intrinsic characteristics, the practice of influencing people through the use of communication. One could cite the story of Moses and the 10 Commandments as the first public relations act in history, In this account, explicit instructions were handed down from God to Moses with the specific objective to influence the Jewish people and guide them to modify their behavior. A more recent, and perhaps more widely accepted instance of the use of public relations in ancient history, is found in the Babylonian civilization of 1800 BC, where the most up-to-date harvesting techniques of the day wwere promoted by carving out the instructions in stone tablets for farmers to look at and use. But it was not until 1903 that a former Wall Street reportedm Ivy L. Lee, introduced the idea that would slowly developed into what is known today as RP. Mr. Lee proclaimed that the public deserved to be informed, and that business should address its critics by presenting its side “honestly, accurately, and forcefully.” (Sietel, pp. 30) This idea of Mr. Lee’s that business has a responsibility to maintain the public properly informed grew stronger in the American society during the 20th Century, and came of age with the advent of the growth of corporations, the turmoil for sociological survival of the many different interest groups represented in society, the increase in the sophisticated knowledge of people, and finally by the blossoming of world democracy. In the same way as any other business function manager, a PR manager is most concerned with setting strategies to achieve the goals and objectives of the organization for which he/she works; while at the same time, keeping the efforts of the department to achieve those goals under tight budgetary control. However, there are no two managers who can define exactly what must be done in accomplishing these goals. How does PR affect the organization and its functions? PR defines the different publics to be considered and targeted in the sales efforts of the marketing department. These efforts clearly point to the effect PR has on the Human Resources Department, Production Department, and the sales portion of the Marketing Department. Through this identification of the target audience, the marketing efforts are focused and made more efficient; thus, lowering both financial and human requirements, in order to achieve a firm’s goals. The results of a more focused view of what type of employee must be hired to accomplish these goals has a direct effect on the Human Resources Department, which is now directed to search and hire a specific type of individual to produce, promote, and sell the wanted goods of the identified public. Qualifications of a PR professional Our text: however, present a more realistic view of what these men and women working in public relations should be like. The world has changed very much, placing very specific qualifications for the public relations position. According to Harold Buson, chairman of Burston-Marsteller, while it is difficult to make a blanket statement about what all PR agents should be like, there are four major qualifying characteristics of people in this position: Whether for-profit or non-for-profit, public relations is an integral part of daily business. The General Board of Pension and Health Benefits (GBOPHB) is no exception. Appendix A is a short questionnaire completed by one of the public relations agents in this organization. Conclusion Free essays, free sample essays and free example essays on Public Relations topics are plagiarized. Order a custom written essay at EffectivePapers.com now: EffectivePapers.com is professional essay writing service which is committed to write great-quality custom essays, term papers, thesis papers, research papers, dissertations on any essay topics. All custom essays are written by qualified Master’s and PhD writers. Just order a custom written essay on Public Relations at our website and we will write your essay at affordable prices. We are available 24/7 to help students with writing essays for high school, college and university.
Date: 2015-12-18; view: 1478
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