In pairs, discuss and fill in the blank with the given words

STUDENT A

Discuss the following questions with your partner.

1. What is your favorite advertisement at the moment? Why do you like it so much?

2. Have you ever bought anything just because it’s advertised on T.V?

3. What famous advertising slogans can you remember? Why are they so memorable?

4. Do you think there are TOO many advertisements on T.V? How many do you think there should be?

5. What do you think are the good and bad parts of working in advertising?

Discuss the following statement.

Having a good product is not as important as having an eye-catching logo
and a memorable slogan or catchy jingle.

In pairs, discuss and fill in the blank with the given words

1. The company had a new product to sell so it decided to ……………… to get some business. 2. Many adverts are only effective because they …………………. people that they need products or services when in reality they don’t. 3. Sometimes advertising is ……………………..., you can’t believe a word they tell you 4. Many people try to ……………………….., so they are often very keen for people see them buying the latest things. 5. “This new product of ours, it’s good, but if we don’t ……………. on TV we won’t sell it.” 6. The company has just enough money in their budget to ………………..on prime time* TV, but only for 10 seconds

Plug it Deceptive Keep up with the Jones’ Buy a slot Run an ad Persuade

*prime time: the block of broadcast programming during the middle of the evening for television programing (usually from 19:00 to 22:00)

STUDENT B

Discuss the following questions with your partner.

1. Which adverts annoy you the most and why?

2. What influences you most when you go shopping: the price of a product, its appearance or the advertisement promoting it?

3. Do you believe “before and after” advertisements? Why (not)?

4. How much do you think children are influenced by adverts they see on television?

5. Do you ever find that the adverts are better than the programs?

Discuss the following statement.

Having a good product is not as important as having an eye-catching logo
and a memorable slogan or catchy jingle.

In pairs, discuss and fill in the blank with the given words

1. The company had a new product to sell so it decided to …………………… to get some business. 2. Many adverts are only effective because they …………………. people that they need products or services when in reality they don’t. 3. Sometimes advertising is ……………………..., you can’t believe a word they tell you 4. Many people try to ……………………….., so they are often very keen for people see them buying the latest things. 5. “This new product of ours, it’s good, but if we don’t ……………. on TV we won’t sell it.” 6. The company has just enough money in their budget to ………………..on prime time* TV, but only for 10 seconds

Plug it Deceptive Keep up with the Jones’ Buy a slot Run an ad Persuade

*prime time: the block of broadcast programming during the middle of the evening for television programing (usually from 19:00 to 22:00)

You want to sell a new type of mobile phone. You have decided to advertise on TV. Decide when you want you ad to be broadcast so it can be seen by the maximum number of appropriate people.

You want a new flat mate. You must decide how to advertise so it will be seen by the type of person you want to live with.

You want to sell your house but not using an estate agent. It’s only a small house so the buyer will probably come from the local area. How will you advertise?

You have just opened a new local flower shop. You don’t have a big budget so you need to think carefully about how and where to advertise. Design your advertising scheme.

You have invented a new kind of cooker, and you want to market this. You have plenty of money so you can use different media to advertise. Decide which two serve you best and why.

You want to advertise your company. It’s not a new company but you lost money last month and you want new customers. You make plastic bottles for soft drinks. Decide who the customers are and how to attract them.

Date: 2015-12-17; view: 1460

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