Additional Materials

Prague Elite Fights ‘vulgar’ invaders

historic city

intellectual

mobilize + inf

halt a wave of th

sth to hand

sth to the ready

be fuelled by sth

be on the march

the final/last straw

banal

administrative order

reach one’s climax

battle + intensify

scores of sth

smoky

fight for sth

fight against sth

fight over sth

be under way

last-ditch fight

mediocrity

city council

estimated + number

in effect

public subsidy

target

advertisement + run on TV

feature sth/sb

to a soundtrack of sb

with a backdrop of sth

sum up sth

vision

glitz and glamour

luxury

sowbiz

celebrity

official noun

strike back at sb

impresario

spark for trouble

deputy mayor

be in charge of sth

cultural affairs

introduce sth

flat rate

slash funding

non-profit sector

in favour of sth/sb

resolutely

middlebrow

globally renowned

contemporary dance

cancel a visit

change out of all recognition

tourist boom

stag night/party

rowdy

be popular with sb

throng a street

boutique

swingeing cut in sth

come against a background

push through sth

ambitious reform programme

welfare spending

house sth

be (un)likely + inf

rampant consumerism

architectural masterpiece

be set + inf

sprout

legitimate claim to sth

vibrant cultural scene

steady stream

gut sth

mindless

warped

priority

reconsider sth

Shopping Heaven?

retail therapy

impulse buy

trendy logo

in no time

get at sb

put sth into perspective

have a row with sb

put sth out of one’s mind

fall over oneself + inf

give sb credit

feel-good factor

fix (of a problem)

mount credit card bills

be in danger of + gerund

end up trapped in sth

vicious circle/downward spiral

no escape from sth

Advertising and Children

marketing people

big sell to sb

tiny noun

child-carrying supermarket trolley

powerful weapon

under one’s nose

seek attention

be bound + inf

spot sth

packaging

cartoon character

soft drink

high sugar/fat contents

not particularly

not necessarily

keep in with sb

peer

be well aware of sth

start a craze with sth

collectable toy

go through the roof (about sales)

be aimed at sth/sb

impressionable

monitor sth

time has come for sth

social responsibility

exploit sb/sth for one’s financial gain

senior figure

rebel against sth

official line

hitherto

deliberately encourage sb + inf

pester sb

chairman

advertising agency

nag sb for sth

clearly

painful

debate + centre on sth

work out sth

work to an agenda

merely

spread news

fizzy drink

a matter of sth

public service

–wise (media-wise)

brat

strike a bargain

informed + noun

account (=regular customer of an advertising agency)

legal affairs adviser

pester power

special interest group (=a group of people who work together to achieve something that they are particularly interested in, especially by putting pressure on the government, etc)

insulting

Date: 2015-12-17; view: 706