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The tour operator works in tourist company. develops tours also known as tour packages. Tour packages include transportation, accommodation, catering, transfers and other services. In order to develop tour package the tour operator works with transportation companies or carriers, hotels, restaurants, museums and other suppliers. The tour operator usually markets the tours. advertises them in mass media or in brochures. The tour operator is wholesaler. sells tour packages to travel agents wholesale and pays commission to them. Sometimes he sells tour packages direct to the public. Tour operators organize tours, so they are the main producers in the tourist industry.


The travel agent works in travel company. The travel agent like
the shop-assistant sells goods to customers. The goods which he
offers are the tour operator's packages., The travel agent is retailer. sells tour packages retail to con-
stlIners. gets commission from the tour operator. The commis-
sion is from 5 to 10 per cent of the tour cost. The travel agent also sells separate services. They are flights, ho-
tel rooms, sightseeing tours, car rentals, travel insurances and on.
The travel agent works directly the public. Travel agents sell tours, so they are the main sellers in the tourist


The tourism manager works tourist company. runs some
tourist business. supervises ll kinds of operations in tourist
company. also supervises the tourist company staff . Sometimes the tourism manager is just the head of some depart-
ment in large tourist company: sales department, marketing
department, or public relations department. In this case he reports to the general manager. The tourism manager plans tourist business; operations,
products, profits. controls the results. I travel company tour operator or travel agency-
the tourism manager decides on development and promotion of new
tour packages, advertising and sales. also decides on prices and
discounts. The tourism manager hires employees. selects them and pro-
vider their training.


The tour guide handles tour groups. shows tourists round
city, sight, or museum. The tour guide conducts sightseeing
tours or tours of museums and exhibitions. The tour guide is also
called the tour conductor. The tour guide accompanies tourists during local tour or during
the whole journey. or she caters to the needs of tourists. During
journey the tour guide deals 11 all kinds of problems. The tour guide speaks the language of the tourists perfectly well.
or she interprets and translates well from one language into an-
other. The tour guide knows lot on history, geography, art and culture.
or she knows all the sights travel destination. The tour guide
answers lot of questions.

The tour guide is friendly easy-going and helpful person. Tour-
ists always tip their guides if they like them.


The animator organizes and provides entertainments for guests in
hotel or holiday resort. also organizes entertainment pro-
grammer for passengers on cruise ship. The animator organizes and conducts parties, shows, sports or arts
contests, games for children and grown-ups. involves guests in
action: games and shows. The chief animator manages the staff of animators. is also
called the social director. communicati with guests lot. The animator speaks few foreign languages. communicates
with guests in their native languages. The animator not only speaks well. is very artistic. usually
dances well, sings vi11 and acts like an actor. The animator is an easy-going and cheerful person. is pretty
good mixer. TIte animator is the main entertainer the tourist industry


Tourist information offices are also tourist information
centres. Sometimes they are called visitor information centres. There are tourist information offices at major airports, railway
stations, hotels, holiday or leisure centres and many tourist attrac-
tions. Tourist information offices have got office clerks who give advice
to customers on car hire, sightseeing and other coach tours, accom-
modations, flights and so on. The clerks also give city orientations
to guests. Tourist information office clerks answer lot of phone calls and
give information on passports and visas, the Customs and luggage,
weather and climate, city public transport and food service. The office clerks speak foreign languages fluently because they
deal with many international travellers. There are usually racks ful1 of city maps and guide books, book-
lets and folders, travellogues and timetables, billboards and posters
in tourist information offices. Travellers get most of them free of


Many large travel companies have got lot of outlets within
city, region, country or throughout the . An outlet is
point of sales of company. There are outlets of travel agencies,
airlines, car hire companies, coachTng arid cruising companies. There are travel agency outlets in hotels, airport terminals, rail-
way stations, big department stores, at large factories and plants, and )1
in office sites. If travel company has got an outlet at factory or in an office
building, it means that it serves employees of those companies. Such
an outlet provides the same services as other outlets and the head
office of the travel company. It means that offers and prices are the
same in all outlets.

There is usually just one travel clerk at sales outlet. or she
does all the work. or she answers phone calls, meets customers
in person, works on the computer, does paperwork. This clerk makes
bookings, issues and sells tickets, collects money and gives receipts.
Of course, the clerk keeps in touch with the head office and knows
all the up-to-date information on tours and tickets.


There are people in tourism who work for themselves. They are
called free-lancers. They don't work full-time for any tourist com-
They work part-time or in high season only. They don't work
in low and ff-season. Among free-lancers there are guides, guides-interpreters, escorts,
animators, travel writers. Tourist companies employ them for per-
sonal work. Cruising companies, resort hotels and holiday centres
employ animators for summer high season. Travel agencies which
deal with in-coming tourism employ guides, guides-interpreters,
escorts. Travel writers offer their articles to magazines and newspa-
pers when they wish to. Often magazines order special articles on
tourist subjects from travel writers. Free-lancers are registered. It means that, on the one hand, they
have got licences. Licences prove their qualifications and give them
permission to work. On the other hand, if they are registered, they
taxes. Free-lancers are, as rule, members of professional associations. In high season free-lancers earn lot of money. I low and
off-season they don't earn any money at all or do some other job.
Teachers work as free-lance guides. Students work as escorts. Actors
work as animators. Travel writers are often permanent free-lancers.

Date: 2015-12-17; view: 1745

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