Complete the passage below using the appropriate words or phrases from the box.

franchisor management services fee franchise agreement

advertising fee franchisee operations manual

master franchisee franchise fee format

Franchising can be defined as a business system in which a company (or ¹ ) sells an individual (or ² ) the right to operate a business using the franchisor's established system or ^{3 .} The franchisee is thus able to take advantage of the franchisor's brand names, reputation and experience.

As part of the contract (or ⁴ ) the franchisee pays an initial sum of money, known as a ⁵ to the franchisor and, in addition, agrees to pay a ⁶ in exchange for continuing advice and assistance which is usually calculated as a percentage of annual turnover. In certain cases the franchisee may also pay an ⁷ to contribute to the franchisor's annual advertising and marketing costs. It is important to understand that the franchisee also has to find the necessary capital to open the business.

Once the contract has been agreed, the franchisor provides an ⁸ which is a document containing all the information that the franchisee requires in order to manage his or her business. In some cases a franchisor may appoint a ⁹ to supervise all aspects of the development of the business inside a territory.

Answer the questions to the text “One day in my life” on page 36 of NIiB SB.

1. When does Vanessa Stein plan her schedule for the day? 2. Why does she train one of her floor managers to deal with computerized accounts? 3. What standards does she have to comply with while expanding her business? 4. How does Vanessa estimate the correctness of the decision to buy a franchise business? 5. Who pays for the training courses for the staff? 6. What is the function of mystery diners? 7. What is the purpose of a field consultant’s visits? 8. What are the routines of the administrative work? 9. Why does one have to be flexible in a small business? 10. How does Vanessa organize masses of paperwork on her table? 11. What family duties complement her business responsibilities? 12. Which books does she prefer? 13. What has hampered her sleep for a long time? 14. Which cravings from her pregnancy period does she associate with her present day business?

Read the text below and put questions to the underlined words and phrases.

McDonalds Logo

A proper and authentic trademark is a guarantee of consistency and quality. It assures the customers that all the products bearing a specific trademark are of the same quality everywhere in the world. So when McDonalds expanded its business worldwide, it needed and employed a logo that ensured their continued value in the restaurant business. The McDonalds logo has become a symbol of international business expansion and has been termed as ‘part of Americanization and American cultural imperialism' as it is closely identified with US. The famous Golden Arches in McDonalds logo represent style, significance and a strong corporate identity. It was created by Jim Schindlerin 1962 and the idea was first introduced by Dick and Mac McDonald as arch shaped signs on the sides of their then ‘walk-up hamburger stand’. From an angle, those arches looked like the letter “M” and thus, were incorporated in the McDonalds logo as a merger of the two golden arches together.

4. Listen to the dialogue “Starting a Franchise business” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Learn the dialogue by heart and dramatize it with another student in class.

Date: 2015-12-17; view: 1330