Behind the glamour, Europe's architectural profession is going through rapid change
At a glitzy £180 ($288) a head reception held on October 16th, the Royal Institute of British Architects (RIBA) declared that the Everyman Theatre in Liverpool (pictured) by Haworth Tompkins had won this year's Stirling prize, Britain's most prestigious award for architects' buildings. It had fought off a tough set of competing designs, which included Zaha Hadid's London Aquatics Centre for the 2012 Olympic games and the Shard, Britain's tallest skyscraper. The glamour of the six buildings shortlisted for the award may at first make the architecture business seem that it is going from strength to strength. But behind the glitz is an industry suffering from shrinking demand and rapid structural change.
The market for architectural services in Britain and across Europe has been hit hard since the financial crisis. Between 2008 and 2012 the sector shrank by 28% according to the Architects Council of Europe (ACE), an industry body—much faster than falls in GDP or construction output. In Britain, architects suffered much worse, as the demand for their services shrank by as much as 40%, the RIBA reckons.
Since 2012, even as Europe's construction sector began to grow again, the demand for architectural services has flatlined. Structural factors unrelated to construction volumes seem to explain the profession's relative decline. Other professionals offering similar services, such as engineers and surveyors, have continued to poach some of their workload since the recession. Worse still, their main business—designing new buildings—has come under threat from a shift towards cheaper system-building methods, minimising the need for their pricey bespoke design services. Many commercial buildings, such as the latest generation of hotels built by Travelodge, a budget chain, are now made of prefabricated containers in order to cut down on designers' fees. Governments are also promoting modular construction, which requires less input from architects, partly because of the technique's eco-friendly credentials. The European Commission has said that by 2020 it wants 5% of new buildings to be built out of prefabricated panels made of straw.
In spite of falling workloads, the number of architectural practices across Europe has increased since 2008. But this has substantially been the result of architects at small- and medium-sized firms being forced to go freelance: 80% of practices now comprise of less than five people, reckons Ian Pritchard of ACE. To survive, larger practices, such as those that normally win the Stirling prize, have had to look abroad for design work in countries with building booms, such as China and Dubai.
Architects have also been forced to adopt more ingenious ways to cut costs. The use of remote-controlled drones to conduct surveys and take aerial photos has slashed the costs of inspecting tall buildings. The time taken to draw up plans has been reduced by computerised-design systems, such as CAD and BIM. Others have outsourced drawing work to countries including India and Peru to save money.
But even with deep cost-cutting, architects are still struggling to attract clients. In Poland, in spite of construction output growing over the past year, demand for design services has continued to shrink. And in Britain, RIBA data suggest that Britain’s booming construction sector has yet to benefit architects as much as it has builders. Long-term prospects also look dismal. Even in 2025 the construction market in Western Europe will be 5% below its 2007 peak, according to Global Construction Perspectives, a consultancy.
Taken together, this has damaged animal spirits in the industry. At a recent conference in London, one architect said that the traditional small-practice model will face “extinction” within the next decade—a common feeling in some parts of the profession. Put off by the poor job prospects, only about a third of architecture students in Europe now qualify to practise; in the past, the vast majority did. Although builders—and even those using factory-built systems—will always need help with design, fewer architects than ever sit comfortably at the glamorous pinnacle of the construction industry. As Herman Hertzberger, a prize-winning Dutch architect, wryly noted of the profession's future in 2011, “we’re not buried next to the king any more”.
The “N” prize goes to sb
Приз достается …
go through rapid change
где-л происходят стремительные изменения / ч-л быстро меняется
a glitzy reception
блестящий прием
(pictured)
(см. на фото)
Britain's most prestigious award for architects' buildings
самая престижная награда в Британии, которая присуждается архитекторам за проекты выстроенных зданий
fight off a tough set of competing designs
обойти / обыграть целый ряд проектов, составлявших жесткую конкуренцию
(the buildings) shortlisted for the award
(проекты зданий), отобранные для финала конкурса
shrinking demand
снижающийся спрос
architectural profession
architecture business
архитектурно-строительная отрасль
INTRODUCTION
In many areas of expertise, ranging from music, dance, art and literature to sports, chess, mathematics, science and foreign-language acquisition, there is abundant evidence that young people differ from one another in their attainments and in the apparent ease with which they achieve them. Even within a family there may be marked differences: a child who struggles at a musical instrument without much success may be overtaken by a younger sibling, for example.
It is widely believed that the likelihood of becoming exceptionally competent in certain fields depends upon the presence or absence of inborn attributes variously labelled "talents" or "gifts" or, less often, "natural aptitudes". According to an informal British survey, in music over three- quarters of the educators who decide which young people are to receive instruction believe that children cannot do well unless they have special innate gifts (Davis, 1994). The judgement that someone is talented is believed to help explain (as distinct from merely describing) their success. It is also widely assumed that the innate talent that makes it possible for an individual to excel can be detected in early childhood. We will refer to the view that exceptional accomplishments depend on a special biological potential that can be identified in some young children but not others as "the talent account". The purpose of this target article is to examine the evidence and arguments for and against this account.
This issue has important social implications. A consequence of the belief that innate gifts are a precondition for high achievement is that young people who are not identified as having innate talents in a particular domain are likely to be denied the help and encouragement they would need in order to reach high levels of competence. Children's progress can be affected negatively as well as positively by adults' expectations (Brophy & Good, 1973).