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How to be a good negotiator

Ø try to get on well with your opposite number __

Ø use emphatic language __

Ø show respect for your opposite number __

Ø make suggestions to resolve disagreement __

Ø have clear objectives __

Ø be determined to win __

Ø say ‘I don`t understand’, if that is the case __

Ø listen carefully __

Ø always compromise __

Ø discuss areas of conflict __



5. Read the text and summarise the main points as a list of guidelines on negotiating:

The Art of Negotiation

There has been a great deal of research into the art of negotiation, and, in particular, into what makes a ‘good” negotiator.

One point most researchers seem to agree on is that good negotiators try to create a harmonious atmosphere at the start of a negotiation. They make an effort to establish a good rapport with their opposite number, so that there will be a willingness – on both sides – to make concessions, if this should prove necessary.

Good negotiators generally wish to reach an agreement which meets the interests of both sides. They therefore tend to take a long-term view, ensuring that

Lesson 11. Negotiating


the agreement will improve, or at least not harm their relationship with the other party. On the other hand, a poor negotiator tends to look for immediate gains, forgetting that the real benefits of a deal may come much later.

Skilful negotiators are flexible. They do not ‘lock themselves’ into a position so that they will lose face if they have to compromise. They have a range of objectives, thus allowing themselves to make concessions, for example, ‘I aim to buy this machine for $2,000 and not ‘I must buy it for $2,000.’ Poor negotiators have limited objectives, and may not even work out a ‘fall-back’ position.

Successful negotiators do not want a negotiation to break down. If problems arise, they suggest ways of resolving them. The best negotiators are persuasive, articulate people, who select a few key arguments and repeat them. This suggests that tenacity is an important quality.

Finally, it is essential to be a good listener and to check frequently that everything has been understood by both parties.


A Negotiate and bargain

If people negotiate (with each other), they talk in order to reach an agreement which is to their mutual advantage (good for them both). Negotiations also take place to settle disputes (decide arguments). Someone who takes part in negotiations is a negotiator, and someone who is good at getting what they want is a tough negotiator.

Another word for “negotiate” is bargain. This is also used to talk specifically about discussing and agreeing the price of something. Another name for “negotiator” is bargainer.

B Preparing

John Rix is an expert on negotiation:

Lesson 11. Negotiating


“Before negotiations begin, preparing and planning are very important.

AGet as much information as possible about the situation. If dealing with people from another culture, find out about its etiquette and negotiating styles: the way people negotiate, what they consider to be acceptable and unacceptable behaviour, and so on.

BWork out your initial bargaining position: what are your needsand objectives(the things that you want to achieve)? Decide your priorities(the most important objectives).

CTry to estimate the needs and objectives of the other side.

D Prepare a fallback position: conditions that you will accept if your original objectives are not met.

EPerhaps you are in a position to influence the choice of venue: the place where you are going to meet. If so, would you prefer to:

Ø be on your own ground/on home ground (in your own offices)

Ø go to see the other side on their ground (in their offices)

Ø meet on neutral ground, for example in a hotel?

FIf you are negotiating as part of a negotiating team, consult your colleagues about points and allocate roles and responsibilities.”


Date: 2015-12-11; view: 1436

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