Qualcom Industries
MEMO
DATE 9th June
TO All Marketing staff
FROM Alan Stewart, Marketing Manager
SUBJECT New product launch
I am delighted to inform you that the Finance Committee has approved the new product plans. We need to get moving ASAP on the marketing campaign.
· Could you send me all the present market research data on the identified target.
· I recommend we set up focus groups for more up-to-date data.
· I would like to see a selection of proposed brand names by the end of this week.
· The creative team must have a proposal for a print media and TV campaign by the end of this month.
· We need to finalise and make decisions at the next meeting early next month.
Make this project an urgent priority. The team must meet the above deadlines.
A.S.
Language Development
Task 1. Memo writing practice - 1
Read the following dialogue. Write a memo according to the given format.
TO: _____________________________________
FROM: __________________________________
DATE: ___________________________________
SUBJECT: _______________________________
Leslie: Hello?
Cameron: Hi, is this Leslie?
Leslie: Yes. Who's this?
Cameron: It's Cameron here. Is Maria in?
Leslie: No, she just stepped out for a moment. Can I take a message?
Cameron: Yes, thanks. Could you ask her to meet me at the Capitol 4 movie theatre at 7 pm tonight?
Leslie: Sure. Just let me write that down. Oh Cameron. Could you hold for a second? I have to take another call.
Cameron: No problem.
Leslie: Hi. Sorry about that. Now could you please repeat that information? I didn't have a pen handy.
Cameron: Sure. It's the Capitol 4 theatre at 7 o'clock.
Leslie: Okay, I've got it. Is there anything else?
Cameron: No, that's all.
Leslie: Okay. Uh-oh, there's my other line again. I'd better run.
Cameron: Okay, thanks again. Bye for now.
Leslie: Bye Bye.
Task 2. Memo writing practice - 2
Read the situation below. Then, following the writing guideline, write a memo.
Situation
The company you work for has decided to remodel its offices during the Christmas holidays when the employees are on vacation.
Before it undertakes this expensive and major change, management would like to have the employees’ opinion on factors that make them feel more comfortable in their work environment. A questionnaire has been designed specifically for the employees. Management feels that the responses will help them better plan according to employees’ real work needs and habits.
It is important that the information be received by October 15 so that the engineers and architects can begin their blueprints.
The questionnaire should be returned to the director of personnel or dropped into the box next to the elevators.
It’s your responsibility to send a memo announcing this project to the employees.
Write a memo according to the given format.
TO: _____________________________________
FROM: __________________________________
DATE: ___________________________________
SUBJECT: _______________________________