Home Random Page


CATEGORIES:

BiologyChemistryConstructionCultureEcologyEconomyElectronicsFinanceGeographyHistoryInformaticsLawMathematicsMechanicsMedicineOtherPedagogyPhilosophyPhysicsPolicyPsychologySociologySportTourism






What is the job of a manufacturer’s agent? What types of business do they represent?

How do mail order houses operate? Where are they practical?

Mail order houses are selling a great range of merchandise directly to consumers by mail, without a personal sales force. They are practical where catalog printing, parcel post, and freight services are reliable and economical.

How is the price determined?

What is given in exchange for a product or service is its price. In the process of this exchange, the seller or producer and the buyer or user agree on the price. The meeting of those who supply or sell with those who demand or buy is how market prices are determined.

What approach to classifying consumer products is the most widely accepted?

The traditional and most widely accepted approach to classifying consumer products consists of four categories: convenience products, shopping products, specialty products.

What are co-ops? What type of products do they generally merchandise?

Consumer cooperatives, owned and operated by local groups of farmers or other consumers, are also called co-ops. They are popular in rural areas, marketing such items as groceries, animal feed, gasoline, and food preparation services.

What are the major marketing operations?

Marketing embraces those business activities that direct the movement of goods and services from producers to consumers or users. This includes product planning and design , sales, sales promotion and advertising , distribution, and pricing.

What does the consideration of industry demand involve? Why do pricers look at potential elasticity of demand?

Another key input variable in making pricing decisions is industry demand. When demand increases significantly as prices are lowered, the demand is said to be highly elastic, if demand is little affected by price, it is said to be inelastic.

What does the Law of Demand read?

The Law of demand read a rise in prices tends to increase the supply of a commodity, while a fall in prices tends to reduce it.

What does the Law of Supply read?

The law of supply read a fall in prices tends to increase the demand for a commodity, while a rise in prces tends to decrease the demand.

What is the difference between a brand and a brand name?

A brand is a name, a term, symbol, design, or a combination thereof that identifies a seller’s products and differentiates them from competitor’s products. A brand name is a part of a brand which can be spoken – including letters, words, and numbers – such as 7UP. A brand is often a product’s only distinguishing characteristic. Witout the brand name, a firm could not identify its products. Brand names simplify shopping, guarantee quality, and allow self- expression.

What is the job of a manufacturer’s agent? What types of business do they represent?

If they decide to sell to the ultimate consumer throught wholesalers who, in turn sell to retailers, the may also choose intermediaries such as brokers or manufacturer’s agents. The produsers of industrial goods face similar decisions. frequently use their own sales force working out of the main officers or branch offices located throughout the sales territory.Specialty, department stores, mail order houses, chain stores, consumer cooperatives, direct retailing, vending machines types of business do these agents represent.




Date: 2015-12-11; view: 954


<== previous page | next page ==>
TRANSPORTATION FIRMS | Young Technology Expert Works to Stop Car Thefts
doclecture.net - lectures - 2014-2024 year. Copyright infringement or personal data (0.008 sec.)