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Business mission



is the broadest and highest level of goals. It defines the basic purpose of the organization and outlines why the organization exists. A mission statement is a declaration of the unique purpose and scope of operations that distinguishes the organization from others of its type.


Your Business Mission Statement is a succinct definition of WHY you’re making the journey.


The most successful company missions are measurable, definable, and actionable project statements with emotional appeal that everyone knows and can act upon.



3. Business vision


While a business must continually adapt to its competitive environment, there are certain core ideals that remain relatively steady and provide guidance in the process of strategic decision–making. These unchanging ideals form the business vision and are expressed in the company mission statement.


In their 1996 article entitled Building Your Company's Vision, James Collins and Jerry Porras provided a framework for understanding business vision and articulating it in a mission statement. The mission statement communicates the firm's core ideology, generally consisting of the following three components:

1) Core values to which the firm is committed

2) Core purpose of the firm.

3) Visionary goals the firm will pursue to fulfill its mission.

The firm's core values and purpose constitute its core ideology and remain relatively constant. The specific phrasing of the ideology may change with the times, but the underlying ideology remains constant.


( Your Business Vision Statement is a detailed description of HOW things will be when you eventually reach your destination. It details WHEN it will be, WHERE you'll be, WHO you'll be with, WHAT you'll be doing and HOW you'll feel about it.

A vision is a vivid mental image of what you want your business to be at some point in the future, based on your goals and aspirations. Having a vision will give your business a clear focus, and can stop you heading in the wrong direction. )



Date: 2014-12-21; view: 1184

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