Match the article key-words to headlines

Task 1.7.

Create your own headline for the given articles. Discuss the headlines in your group and choose the best one. Follow some rules to create a really good headline.

Headline characteristics

Following the given rules doesn’t mean always success; nevertheless these characteristics are being effective most of the time. Moreover, different techniques work better for different audiences, so don’t forget to analyze the audience.

Types of Headlines to Attract Attention

1. A selfish “love of need” has contributed to the decline of marriage since the 1960s, according to a senior bishop in the Church of England.

The Bishop of Bradford, the Right Rev Nick Baines, echoed the concerns of the outgoing Chief Rabbi, Lord Sacks, who earlier this month said institutions such as marriage broke down “when you begin to lose faith and society becomes very, very secularised”.

Bishop Baines blamed the growth of individualism. “Fifty years ago, it was the 1960s ‘all you need is love’ generation,” he said in an interview with The Times.

2. For many they are a once-in-a-lifetime experience, but chasing the northern lights dominates daily life for aurora hunters. A hunt can start with a late-night text message from Alaska for Val Chalmers. A tip-off from a fellow enthusiast that good auroral activity might be heading her way. A warm bed and sleep are swapped for hours standing in shallow shore waters or perched on a cliff, often in freezing temperatures. The reward, if she’s very lucky, is one of nature’s most glorious displays – the aurora borealis, otherwise known as the northern lights.

“I can be out several nights a week and I’ll get up and go at any time, even the early hours,” says Chalmers. “I might get a text and I’m out of bed and off. I’ve been known to stay out for 12 hours on occasion. I get a few lectures off family about clambering around the countryside in the middle of the night but it’s my way of relaxing. Seeing the lights is just magical, they can make me dance around the place or shout out loud with delight. Some people might think we’re a bit odd but I don’t think much can competed with watching what goes on up in the sky, definitely not television.”

3. On a chilly January evening, three women sat in a restaurant in Beijing’s posh Sanlitun neighborhood, lost in thought as they gazed at their half-finished plates of organic pasta. Fashionably dressed and in their mid-20s, Allison, Yolanda and Maggie are the organizers of Lean In Beijing, a women’s professional development group named after the best-selling self-help book by Sheryl Sandberg, Facebook’s chief operating officer and one of the world’s most influential feminist voices.

In her book, Sandberg urges women to pursue their careers rather than allowing themselves to fall victim to gender biases in the workplace or at home. Her message has found a passionate audience in the U.S. and abroad. There are now over 14,000 “Lean In Circles” around the world, where women meet to keep one another focused on their professional goals.

The Beijing circle, which was founded last summer, received a big boost in September, when Sandberg visited the city to promote the Chinese version of her book and more than 800 fans flocked to hear her speech at Peking University. Just a few months later, however, the organizers are worried that the energy is already faltering.

“We have circles in several universities in Beijing,” said Allison. “But the problem is, no one is willing to lead them.”

4. Each year the Cannes Film Festival brings another heavyweight lineup, accompanied by the usual fanfare, and the ritual grumbling. The competition has too many familiar faces, or not enough. The stars are out in force, restoring the glamour of cinema, or the media hubbub distracts from the art at hand. It’s the best of times, it’s the worst of times. But this year in particular the festival has a throwback feel, as it continues to be dominated by well-known, world-class filmmakers who have appeared before, in fresh permutations. Even its opening-night screening, “Grace of Monaco,” seems to look back with its evocation of the glamour of the past which still lives on in the pedigree of the festival. At a glance, this year’s lineup of names might have come from a few years ago, even as the death of one Cannes regular, Alain Resnais, in March certainly marked the passing of an era.

5. This week, a heavenly whale touches down at the edge of the Jardin d’Acclimatation in Paris’s Bois de Boulogne. After more than a decade in the making, the Fondation Louis Vuitton, Bernard Arnault’s private art museum par excellence designed by the starchitect Frank Gehry, opens its doors to the public on Oct. 27. Festivities began a week earlier, with a presidential dinner held on Monday for dignitaries from fashion, art and politics, and have continued throughout FIAC week, when the City of Light’s mellow art scene ignites with international visitors and a full slate of aesthetic attractions.

While Arnault, the chairman and C.E.O. of LVMH, is famously one of the era’s most prolific collectors of contemporary art, limited information has been made public about the actual contents of his collection (generally, mega-collectors know better than to acquire and tell, so as to avoid inflating an artist’s market). So the oohs and ahhs inspired by the torqued structure have been matched by a sense of discovery in seeing what its 10 monumental galleries and in-between spaces contain.

Task 1.8.

Date: 2015-01-29; view: 1351