I. Discuss the following questions.

1. Why should the people in public office be the focus of public affairs campaigning?

2. How is public affairs defined?

3. What activities are involved in public affairs?

4. What are governmental functions in the UK?

5. What figures are at the centre of government PR activity?

6. What role can the local MP and a peer play in a particular campaign? How can these public figures be approached?

7. What’s the difference between the MP and the councilor?

8. What’s the structure of local government?

9. How do councils work?

10. How can the council officer be made an influential ally of a PR practitioner?

11. What did the public affairs campaign to change the law involve? How successful was it?

12. How did it happen that Devonport Management Limited won the Trident contract?

II. Say what the following refer to in the text of the article under the headlines:

Why central and local government matter

They … (para 4, line 1)

Effective public affairs

… that … (para 5, line 1)

Defining public affairs

These … (para 6, line 4)

Access

They … (para 10, line 1)

Gaining Access

… they … (para 6, line 1)

III. Match the following definitions with the word-combinations below.

1. collect information and use it for particular purposes	a endeavour to serve the needs of the electorate and local constituents
2. try very hard to be useful to the voters of the country and of a division of the country	b handle an issue effectively
3. go higher or lower in people’s opinion	c enhance or damage reputation
4. deal with a subject successfully	d identify strengths and weaknesses
5. person, place, or system that is used for passing information from one group of people to another	e gather and harness intelligence
6. people of a particular type	f attend to prerequisites
7. deal with a course that you must take before you are allowed to take another particular course	g conduit of information
8. controversial issue	h contentious matter
9. use authority in order to affect something	i be charged with a broad lobbying remit
10. recognize something that is dealt successfully and unsuccessfully	j exert pressure
11. be responsible for trying to influence people in authority on a wide range of issues	k public

IV. Complete the words.

1. He e__________ to remain calm.

2. The h_______ handles 100 calls an hour.

3. The i____ is confused to such an extent that people don’t know which way to vote.

4. A calumny d______ his reputation.

5. The test is used to determine candidates’ s________ and w_________.

6. Our report is based on information g_______ from all parts of the country.

7. We still have a number of other matters to a_____ t_.

8. Sex education in schools remains a highly c__________ issue.

9. The r_____ is to examine how staff deal with abusive customers.

10. The company has been c______ with maintaining our computer systems.

11. Our organization is l_______ for tougher laws to control toxic waste.

12. There is a separate p_____ for every picture, and for every book.

13. A well-funded national organization would be able to e____ more p_______ in Parliament.

Date: 2015-12-18; view: 771

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