Text 1 LOGISTICS

1.Which fields of human activity require logistics? Justify your answers. Add your own Examples: the military? household? spare time? building a house?

2.What do these activities have in common? (many documents, a large number of people
involved, a lot of equipment, careful planning, etc.).

3.What does logistics in economy involve?

education of employees? transport? environment protection? information technology?

warehousing? distribution of raw materials and goods?

social relationships among the employees of a company?

4.Read the definition of logistics and choose the correct word.

Logistics is the act / art of maintaining relationship / control over world-wide supply-chains by combination of transport / production, warehousing skills, distribution / company management and information policy / technology.

5.Match the names with their functions:

6.What is a logistician responsible for? Read the text and check your prediction.

A We live in a world where people want things - food, shelter, clothing, medical care, education, entertainment, etc. These ‘wants’(1) lead to huge ' demands' (2) for goods (3) and services, for there are now almost 6,000 million people on earth. To meet the demands producers around the world must provide enormous quantities of goods and vast array of services, each with its specialized requirements. It is these supplies (4) which pose the logistical problems, for we must cither move the goods to the consumers who require them or move the people to the places where the services can be enjoyed. It is the supply-chains
for all these products and services which are the true subject-matter of logistics. The end of the logistical chain is when the finished product, available for immediate 'consumption' reaches the final 'consumer'. The full production-consumption cycle (5) reads: wants; enterprise; production; distribution; marketing; exchange (6); consumption; satisfaction and back to 'wants' again. Consumption gives satisfaction, but in so doing destroys production and we're back to 6,000 million people who want things.

B This is elementary stuff, but the way in which these 'wants' are satisfied in the modern, free enterprise world is far from elementary. The typical organization in the free (7) enterprise world today is the multinational company, engaged in multinational production. Manufacturing is rarely a one-site activity. Multiple-site manufacturing and assembly is the usual practice, and for the multinational company this means sites in a variety of countries spanning the five continents. Products may be designed in Japan; components may be manufactured in Taiwan or Singapore; sub-assemblies may be put together in Spain and the final product assembled in the United Kingdom and sold all over the European Union, North America, Australia and the Middle East.

C All this dispersal of production may come about for a variety of reasons. It may be because of local resources; because of particular skills in a workforce; because labour is cheaper in a particular country; because quality is high in a particular field of activity. Often the spreading of production has to do with the requirements of governments, who will only allow an activity to go ahead if it brings some tangible' benefits (8) to the people of their country. They may require all activities to be performed by nominally local companies, with a home national in an influential position on the Board. Whatever the reason (9), this type of production requires logistical services to keep control (10) of the many movements of raw materials, semi- manufacturers, components and end-products which are on the moved (11). This is the subject-matter of logistics, which seeks to give control over all these movements while at the same time providing a system which is flexible and can respond to changes in demands, closures of routes and other interruptions of normal procedures.

D Logistics is the art of maintaining control over world-wide supply-chains by a combination of transport, warehousing skills, distribution management and information technology. Transport bridges the geographical gaps in the complex (12) pattern of manufacturing centers, sources of raw material supplies, depot locations and marketing outlets which are such important features of the modern multinational company. Warehousing keeps goods of every sort (13), from raw materials to finished products, secure in the time gaps which separate 'production' from 'consumption'. Distribution centers accept and hold stocks until required, and then route them to the factories, wholesalers and retailers that require them. Information technology keeps track of where everything is, alerts (14) those who need to be informed of amended instructions, documents stocks, orders (15), transits, arrivals and departures and permits (16) everyone who is authorized to do so to access (17) its data banks, interrogate them and, if necessary, update them.

E The increased interest (18) in the activity called logistics has created a new term for the person making these logistical arrangements - the logistician. His task is to manage supply-chains with optimum efficiency supervising everything, keeping the chain free of bottle­necks, free of documentation difficulties, using the best equipment in the most efficient way, fast, cheap, economic, legal, environmentally friendly and, above all, on course to achieve the final mission. The mission is to supply finished goods into the marketplace where they will become available eventually to the consumers who require them.

7.Match the subtitles with the paragraphs in the text:

1.The role of a logistician

2.The subject-matter of logistics

3.Multinational company

4.The definition of logistics

5.Multinational production

8.Answer the following questions:

a) What is the main logistical problem imposed on transport operators?

b) What factors decide that multinational production is a must in modern, free enterprise world?

c) A multinational company has to fulfill requirements of the government of the country where it is located. What are the most common requirements?

d) Can you fill in the missing steps in the production-consumption cycle?

w_ _ _ _ → production → d_ _ _ _ _ _ _ _ _ _ _ → m_ _ _ _ _ _ _ _ → e_ _ _ _ _ _ _ → consumption → s_ _ _ _ _ _ _ _ _ _ _ → w_ _ _ _

9.NOTE ! 'Multi-' means 'many'. It is added at the beginning of nouns and adjectives.

Example: A multinational company has branches in many different countries.

A Complete the following:

a) something that has many colours is ……………

b) someone who is able to speak more than two languages very well is …………….

c) an examination or a test in which you have to choose the correct answer from several possible answers listed on the examination paper is a …………… exam / test

d) something that consists of or involves people of many different nationalities and cultures is ….............

e) a building (or a car park) which has several floors at different levels above the ground is a ………… building

f) a very rich person whose property is worth several million pounds, dollars etc. is a ……………

B Fill the gaps with a suitable word from A.

a) The …………… mining giant has bought up all the land in this area.

b) They live in a …………… society so they can learn a lot about other cultures.

c) The students were very pleased to see a …………… test on their exam papers.

d) There are …………… pictures in the album about the Middle East.

e) Only a …………… can afford to buy an island and build a castle there.

f) It was a …………… group of people so you could hear French, German and English.

g) They are cut off from the rest of the world in a flat in a …………… block.

10.NOTE! 'Sub-' is added at the beginning of nouns in order to form other nouns that refer to things which are part of a larger thing.

Example: parts which, when fitted together, form a bigger and more complicated device or assembly, such as e.g. a machine … sub-assemblies …

A Finish the following explanations. Give their Ukrainian equivalents.

a) an effect of dividing something big into small parts, areas or sections is called a ……………

b) a small committee whose members come from a larger and more influential committee is ……………

c) a person or firm that has a contract to do a small part of a job which another firm is responsible for ……………

d) a fraction within a bigger party ……………

e) the ideas, art and way of life of a group of people within a society who have different ideas, principles etc. from the Test of the society …………..

B Answer the following questions:

a) Where are sub-aquatic explorations conducted?

b) Which part of the building is a sub-basement?

c) What kind of a train is subway?

Look at the list of other words starting with 'sub-'. Is the meaning of the prefix the same as in the words from part A? Give Ukrainian equivalents.

11.Many words in English can function as nouns, or verbs, or adjectives.

Example: They are building a new sports and leisure complex near where I live. (noun)

American society is complex and highly developed industrially. (adjective)

Look at the words (from 1 to 18) underlined in the text. What is their function in the sentence: verb, noun or adjective?

Choose five words from the list and make your own sentences illustrating their different functions.

Example: Transport helps to satisfy people's wants. (noun)

He wants to prove that he is an efficient worker, (verb)

12.Fill in the table. The first one is done for you as the example.

13.Find the words hidden in the jumbles:

Example: a person who buys things or uses services – (ROMCUNES – consumer)

Date: 2015-04-20; view: 3292