Man's best friend

The English are well-known for their love of animals. This affection can at times be excessive; indeed the English are often thought to care more for their animals than their children! The dog is perhaps the most typical English pet.

The language of dogs

The English language, too, shows how large a part the dog plays in the English way of life. There are many colourful phrases and words related to dogs. Look at the examples below.

1.	It is a ruthlessly competitive business; a real case of dog eat dog.
2.	His first wife led him a dog's life. Since his divorce and remarriage he has become a different person; he's obviously happy and enjoying life to the full.
3.	She was dogged by ill-health for many years. The doctors tried many treatments but none seemed to work.
4.	My son borrowed my cassette player without my permission yesterday and broke it. He’s now in the doghouse.
5.	He is a dogged salesman. Thanks to his persistence we have built up sales in his region by 25% over the last year.
6.	The accountant discovered some serious accounting errors when he visited the company. He decided to let sleeping dogs lie, at least until the Managing Director returned from holiday.
7.	Since he was made redundant he has really gone to the dogs. He has started drinking heavily and stays indoors all day watching television. He has put on a lot of weight, too.
8.	His secretary handed in her notice last week. She said that she was tired of being treated like a dogsbody and never given any real responsibility.

3. Now it is time to know how a marketing manager can avoid competition. Hopefully you will use this information in your life. Read the text and say what any marketing manager should know about potential competitors.

Date: 2015-01-12; view: 1309

<== previous page	\|	next page ==>
MILITARY METAPHORS: BUSINESS AS WAR	\|	MARKETING MANAGERS AND COMPETITOR ANALYSIS

doclecture.net - lectures - 2014-2024 year. Copyright infringement or personal data (0.006 sec.)