Learning Outcomes

On successful completion of the module, students will be able to:

• describe the operations characteristics of service and manufacturing operations within profit and not-for-profit environments
• explore the strategic impact of effective Operations
• align effective operations management to the successful achievement of financial surplus
• provide workable solutions to case study operations
• present oral reports clearly, accurately and professionally
• present a formal business report describing and analysing the operations of a case operation

Additional Textbook Reading

Barnes, D (2008) Operations Management: An International Perspective, Cengage Learning, ISBN 10: 1844805344

Slack N. and Lewis, M. (2009) Operations Strategy, Financial Times/Prentice Hall. (includes a companion website)

Johnston R. and Clark, G. (2008) Service Operations Management, Financial Times/Prentice Hall. (includes a companion website): London

Strategic Marketing

MODULE SUMMARY

Strategic Marketing is an essential business orientation (in contrast to production, financial, sales orientations etc.) for all organisations in both the private and charitable (for profit) sectors and in the public (not for profit) sector.

Marketing is the management discipline which tracks customer / client expectations and needs and then gears the organisation to meet those needs better than the competition and at a maximum level of profit or within available budgets (in the not for profit sector).

This module offers insights as to how to develop an understanding of fundamental marketing principles by exploring the essential frameworks of marketing strategy development (segmentation, targeting, positioning etc.) and effective marketing management (product, price, promotion, place etc.).

Aims

The aims of the module are to:

· develop a critical understanding of the key marketing concepts and to understand how organisational performance can be enhanced by a marketing orientation

· understand and evaluate the roles of analysis, planning, implementation and control in the marketing process

· apply the marketing concept in many contexts including consumer, business-to-business and not-for-profit.

Date: 2015-01-12; view: 665