Core Text

• Keegan, W.J. and Green, M.C. (2010) Global Marketing , International Edition, 6^th edition, Prentice Hall

Additional Textbook Reading

• Cateora, Philip and Mary C. Gilly and John Graham (2009), International Marketing, 14^th edition, Mcgraw-Hill Irwin
• Czinkota, M.R. and Ronkainen, I.A. (2007) International Marketing, 8^th edition, Thompson Southwestern
• de Mooij, M.K. (2005) Global Marketing andAdvertising, 2^nd edition, Sage
• Doole, I. and Lowe, R. (2008) International Marketing Strategy, 5^th edition, Prentice Hall
• Ghauri P. & Cateora, R. (2006), International Marketing, 2^nd edition, McGraw Hill
• Hollensen, S. (2007) Global Marketing: A decision-oriented approach, 4^th edition, FT/Prentice Hall
• Johansson, J. (2009) Global Marketing, 5^th edition, McGraw-Hill International edition
• Keegan, W.J. and Green, M.C. (2008) Global Marketing , International Edition, 5^th edition, Prentice Hall
• Lee, Kiefer and Carter, Steve (2005), Global Marketing Management, Oxford University Press
• Muhlbacher, Hans, Leihs, H. and Dahringer, Lee (2006), 3^rd edition, International Marketing: A Global Perspective, Thomson Learning
• Ronkainen, I.A. (2002) Best Practices in International Marketing, Harcourt College

Operations Management

MODULE SUMMARY

This module is a core module on the MBA. The module introduces students to the nature and scope of Operations Management within private and public sector operations in both service and manufacturing environments. The module explores operations strategy, process and capacity issues, supply chain management and measuring operational performance.

Aims

• to introduce students to the fundamental concepts and techniques of Operations Management
• to explore the ways in which Operations can contribute to the achievement of sustainable competitive advantage
• to examine the importance of process design and capacity management
• to explore the nature of supply chain management and its impact upon value creation activity
• to assess the impact of operations management upon the financial surplus achieved by the organisation

Date: 2015-01-12; view: 694