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Exercise 1. Internal Communications.

1. According to the Government Communication Network (GCN), a plan for internal communications should be ......... into every communication strategy.

a) Initiated; b) integrated; c) interwoven; d) involved.

2. Winning the support of internal ......... can be as important as reaching key external audiences, and will be vital to the success of your communication programme.

a) Jobholders; b) placeholders; c) stakeholders; d) stockholders.

3. Internal communications need exactly the same kind of analysis and strategy as external communications: there will be distinct audience groups who should be........., and the same processes of information collection and insight generation apply to internal as to external groups.

a) Sectioned; b) segmented; c) segregated; d) sequestered.

4. Far from being the poor ......... of external communication, internal communication performs a crucial role within government.

a) Neighbor; b) offspring; c) relative; d) sibling.

5. By ......... staff with the departmental vision and values so that they can apply them in their day-to-day work, it creates a culture that does two things: it improves policy delivery and it increases the chance of meeting departmental objectives.

a) Endearing; b) engaging; c) inducing; d) inoculating.

6. Organisations that have a strong communications function frequently ......... those that don't; private sector companies that communicate effectively have a 19.4 per cent higher market premium than companies that do not.

a) Outperform; b) outrank; c) overdo; d) overrule.

7. As with external communications, it is not enough to have a tactical approach; every department should have an internal communications strategy that is developed, implemented and monitored according to industry ......... practice and the needs of staff.

a) Best; b) in; c) made; d) style.

8. Printed or online surveys might be your first port of ......... when it comes to understanding communication needs within your department.

a) Action; b) call; c) entry; d) resort.

9. Before selecting a research method, produce a ......... that sets out clear objectives and explains what you are trying to achieve.

a) Brief; b) draft; c) mission; d) portfolio.

10 .You might also need to set up a different dialogue with each team within your department to take on ......... cultural differences.

a) Board; b) other; c) serious; d) viewing.


Date: 2015-01-12; view: 1191


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