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Task 7. Read about illustrators and art directors and say why they have different perspectives.Illustrators frequently Art directors work for clients who are seeking the best solutions to their marketing communications problems. They are members of a team and consider themselves advertising people first. Task 8. Read the following dialogs and say what illustrators think of art directors and how the perspectives of art directors differ from those of illustrators. These conversations were exaggerated to be funny and make a point, but they do speak some truth. Dialog 1: two illustrators talking. Illustrator #1: ‘If it weren’t for all those idiot art directors, I’d be a big star by now’. Illustrator #2: ‘They just stifle me from doing great work. They’re always compromising my vision’. Dialog 2: two art directors talking. AD # 1:‘I can’t believe the gall of that guy. One lousy sketch is all I got and he says, ‘take it or leave it’’. AD # 1:‘Sounds like the arrogant jerk that I had to deal recently. He wanted to know why I called him if I wouldn’t let him do his vision’. You can begin your sentences like this: 1. Illustrators think that art directors prevent them from…. 2. Art directors think that illustrators want to… Task 9. Complete the sentences with the words from the list:
Cooperation between illustrators and art directors 1. Art directors can get better work from illustrators if they do a good job ________________ the client’s problem and have the confidence to give the illustrator some room in which to work. 2. Illustrators have to accept that ___________ is a business and find other outlets for their true art. 3. Art directors can expend an illustrator’s ___________ and help him or her to grow as an artist. 4. Illustrators will be happier when they have the confidence to know when to say ‘no’ to jobs that simply do not provide good vehicles for their _______________. Task 10. Work in pairs and make up a dialog between an imaginary art director and illustrator. You can use words and even sentences from the previous exercises. Present your dialog to the class. Task 11. Read the following passage and think of factors, which are important for you when choosing your first job. Date: 2016-04-22; view: 506 |
are freelance artists who work on projects as agencies need them. They have invested a lot of time, energy, and skill perfecting their craft and want to be taken seriously. And they bring to the table a conflict most creative people carry around them: they consider themselves artists first and advertising people second.