Careers in Public Relations

It is the responsibility of the Public relations department to manage the communication with the media, consumers, employees, investors, and the general public. They are considered the spokespeople for the company. They will often write press releases to promote new products or to keep the investment community informed of business partnerships, financial results, or other company news. If they are based out of media relations they will spend their time responding to information requests from journalist or pitch stories to the media.

Public Relations Specialist
Public Relations Director
Corporate Communications Manager
Book Publicist
Press Secretary

V. Match the professional responsibilities in B to the jobs in A.

A	B
Advertising Manager	S/He maintains relationships and favourable contacts with current and potential advertising accounts.
Media Director	S/He develops, implements, and manages the company's advertising strategy. Is is their job to develop budgets and projections for advertising.
Market Analyst	They plan, develop, and direct the marketing efforts for a particular brand or product.
Advertising Sales Director	S/He directs and coordinates activities concerned with market research and development of new concepts, ideas, basic data on, and applications for, organization's products, services, or ideologies.
Market Research Manager	S/He develops, implements, and manages the company's advertising strategy, both from a business, sales and technical perspective.
Brand managers	S/He collects and analyses data to evaluate existing and potential product and service markets. It is their responsibility to identify and monitor competitors and research market conditions or changes in the industry that may affect sales.
Account Executive	S/He prepares and disseminates information through newspapers, periodicals, television and radio and other forms of media.
Public Relation Specialist	S/He is responsible for managing the purchasing of print space in newspapers and magazines, and broadcast time on radio and television for the clients of the advertising agency. They determine the best media plan for the client. They deal with media sales representatives and determine where to place ads based on the client's objectives and budgets.

VI. Read the text given below. What qualities should a successful marketing manager have? Expand on them.

QUALITIES OF A SUCCESSFUL MARKETING MANAGER

To become successful in the marketing world, you have to have more than business experience. When hiring, employers all want to know what the qualities of a successful marketing specialist are, and marketing professionals should know these qualities if they want to get ahead in their careers. Successful marketing specialists need to have these seven essential characteristics.

Vision

A successful marketing specialist needs to have a strong vision for what they want to accomplish for the brand in the present and in the future. A marketing specialist needs to see clearly what has to happen to make the brand successful and make business partners to share this vision.

Business Driver

Another quality of a successful marketing manager is a strong knowledge of how business works and the ability to put that knowledge to use. Successful marketing specialists can drive business and improve growth through innovative business solutions.

Strategic Thinker

A marketing specialist needs to have the ability to plan and execute business strategy in the details. The way to create the best marketing strategy is to know the market using marketing tools. With a solid understanding of market trends, you can develop a targeted strategy to meet your goals.

Digital Guru

In today’s technology-driven world, a successful marketing specialist needs to be familiar with all kinds of technological innovations. A thorough knowledge of them is essential for any marketing manager.

Customer Driven

All marketing managers are focused on fulfilling the customer’s needs. Targeting the right customer is essential to a successful marketing campaign, and a marketing specialist needs to know how to find and target that customer.

Brand Champion

In order to be successful in marketing, you have to have a passion for the businesses and brands you are supporting. As an advocate for the brand, you can ensure the accuracy of all marketing messages and make sure that your vision is shared.

Date: 2016-04-22; view: 1091

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