The aim of the project is to make the Undark Festival a city-wide event, which is to make it comfortable for a larger part of the citizens – families with children, young people, pensioners, including those who live in the suburbs.
There are several criteria of quality.
Internal criteria:
Number of successfully functioning installations irrespective of weather and other conditions (100% of the listed installations regarding auxiliary date if needed)
Financial success (absence or minor expenses of the festival organizers)
Creating a permanent festival team (more than 70% of the members continue working in the team in 2016)
Support of municipal authorities (a contract with one of the departments of the city government prolonged until 2016)
Further partnership with LLC ‘MTElectro’
External criteria:
Number of visitors – regarding the fact that it’s a street festival, it’s difficult to monitor a real number of people. Therefore the criteria here are as follows:
1. Demand of published products – 100 guidebooks – 100%
2. Number of peak visits on the social net-work In Contact – not fewer than 12 000 visits, number of unique visitors – not less than 5 000
3. Subjective opinion on the number of visitors given by volunteers and artists who work at separate sites – not fewer than 150 people in the city center and 300 at the objects in the suburbs.
Number of festival partners before the event (electric supply, buildings offered for installations and other services free of charge) – not less than 15
Number of volunteers – not less than 50 at one object
Number of positive reviews in Mass Media – not less than 20
Project activities
Two European professionals were invited as co-curators of the festival - HR-Stamenov, a Bulgarian artists and Max Sudhues from Germany. They are going to supervise work-shops for artists of Ekaterinburg and to prepare the objects for the festival. As a result 10-12 installations must be organized, others (about 10) will be chosen after an open-call.
Month
Activity
Result
March-April
Correspondence work in a team of local artists with HR-Stamenov
7 artists chosen
May
Workshop by HR-Stamenov
4-5 installation chosen for the festival
May-June
Coordination with technical partners
Appointment of the technical director of the festival, making a schedule of technical work for the festival and for particular objects
July-August
Correspondence work in a team of local artists with Max Sudhues
July-September
Open-call
10-12 installation chosen
July
Organizing a PR team for the festival
Media-plan, sponsor packages
August
Organizing a structure of collaboration with municipal authorities
Coordination of the concept of the festival
September
Work-shop Max Sudhues
5-7 installation chosen for the festival
September
Formation of the final festival team
Organization work
September
Choosing companies-members (site-specific)
Final coordination of sites and objects
September-November
Working with sponsors
Final budget confirmation
November
Object testing
Final confirmation of the festival programme
November- December, 18th
Advertising campaign
Formation of target audience
December, 20th 18.00-22.00
‘Undark’ Festival
Audience at the festival – over 3 000 visitors (including suburban sites – not fewer than 500 people)
January-February 2016
Reporting records, posting information on the web-site
Interest in the festival among Russian and foreign colleagues
