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Success factors in managing public-private partnerships in the tourist sector (UNWTO)

 

ü A balanced structure, with clear role assignment and responsibility of all members;

ü Leadership sharing between both sectors, with shred and well defined goals, realistic expectations and identification of the benefits on both sides;

ü A flexible approach of the partners, along with the will to understand each partner`s needs, contributing with the share of resources;

ü Awareness that the development of tourism must be sustainable, from an economic, but also social and environmental point of view by all partners;

ü A long-term commitment that combines strategic vision and planning with specific short-term goals able to be measured;

ü Periodic evaluation of the effectiveness of the role performed by each partner;

ü Accurate and effective communication between partners and from partners towards all stakeholders

Destination management organizations (DMO), their levels

 

 

 


Destination Management Organisations levels

 

1st level National Tourism Authorities (NTAs) or Organisations (NTOs) responsible for management and marketing of tourism at a national level.
2nd level Regional, provincial or state DMOs (RTOs) responsible for management and/or marketing of tourism in a geographic region defined for that purpose, sometimes but not always an administrative or local government region such as a county, state or province.
3rd level Local DMOs (LMO)   responsible for the management and/or marketing of tourism based on a smaller geographic area or city/town.

 

National tourism administration (NTA)__________________________________

________________________________________________________________________________________________________________________________________

National tourism office (NTO)___________________________________________

________________________________________________________________________________________________________________________________________

State tourism office___________________________________________________

________________________________________________________________________________________________________________________________________

Regional tourism organisation__________________________________________

________________________________________________________________________________________________________________________________________

Local Tourism Administration and Local Tourism Association (LTA)_________

________________________________________________________________________________________________________________________________________

Planning process

 


Process of Tourist Destination planning (key principles)

 



Date: 2016-03-03; view: 191


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