Home Random Page


CATEGORIES:

BiologyChemistryConstructionCultureEcologyEconomyElectronicsFinanceGeographyHistoryInformaticsLawMathematicsMechanicsMedicineOtherPedagogyPhilosophyPhysicsPolicyPsychologySociologySportTourism






Scale rating competition (Blank)

# Criteria 1 = Extremely different 5 = Extremely similar Potential Competitor Destinations
A B C D E F
Top 10 source markets            
Distance from our key source markets            
Products and experiences promoted            
Market segments targeted            
Average annual growth past 5 years            
Peak tourism months            
Average            

Total Market Review________________________________________________

_________________________________________________________________________________________________________________________________________________________________________________________________________

Current Market Review_____________________________________________

________________________________________________________________________________________________________________________________________________________________________________________________________

       
   

 


  1. Methods of tourism destination studies


· IDES (Interactive Destination Evaluation System) is a holistic diagnostic system which can also be used to simulate different scenarios. _______________________

_____________________________________________________________________________________________________________________________________________________________________________________________________

 

From a set of selected indicators, a dynamic and user-friendly decision-making tool which summarizes the following three functions can be built:

1. gives destination managers strategic information about current situation and risk of decline that can be easily interpreted

2. in an effective way shows (by means of a series of snapshots) the evolution of the destination over time

3. simulated by means of images (created with a simple interface) the effect of changes in variables

 

Using the tools’ assistance, variables have been identified as adequate in order to achieve a successful implementation of IDES:

A. Tourists/Residents_______________________________________________

_________________________________________________________________________________________________________________________________

B. Excursionist share ______________________________________________

_________________________________________________________________________________________________________________________________

C. Economic role of tourism _________________________________________

__________________________________________________________________________________________________________________________________



D. Gini seasonality index_____________________________________________

_________________________________________________________________________________________________________________________________

E. Gini demand structure index______________________________________

___________________________________________________________________________________________________________________________________

F. Co-operation___________________________________________________

_____________________________________________________________________________________________________________________________

G. Environmental impact____________________________________________

__________________________________________________________________________________________________________________________________________________________________________________________

 

In practice, most frequently used display for tourist destination evaluation are: spider plots, life-cycle and tourist flow seasonality.

 

 

?
 
 
 
 
 
 
 
 

 


 

· Characteristics of a Spider plot are: a “Static image” of the destination, in contrast to a “Dynamic description”, when a chronological sequence is available.

 

       
   
Urban Size
 
  Service sector
 


Significance of tourist mobility for total mobility  
  Impact on local mobility
  Economic role of tourism
  Innovation
  Same-day visitor share
Tourists/Residents  

· Destination life cycle______________________________________________

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

 

· Tourist flow seasonality. The Lorenz curve and Gini index are tools for measuring seasonality______________________________________________

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

· The DIM Methodology organizes a group of diagnostic tools that analyze the present situation in order to design future development strategies and establish the guidelines for feedback and monitoring of the strategy.

It consists of three phases which organize the diagnostic process, the strategy development and the establishment of a competitive and sustainable destination management model.

 

Phase 1

the diagnostic process

 

 
 

 

 


?
 
 
 
 
 
 
 
 
 
 
 
 

Phase 2


Date: 2016-03-03; view: 195


<== previous page | next page ==>
I. Classical Change Theory - The Life-Cycle Model | Models of tourism destination competitiveness
doclecture.net - lectures - 2014-2017 year. Copyright infringement or personal data (0.009 sec.)