Fill in the gaps or finish the sentences.

STARTING BUSINESS ENGLISH

UNIT 9

EXPLAINING HOW SOMETHING WORKS

Fill in the gaps or finish the sentences.

Clive Harris:Can I get you a cup of tea or something?

Ms. Wong: No, thanks, I’m fine.

Clive Harris: Please, have a seat, Well, Sally - you’ve seen

the company. You’ve seen our products. What

do you think?

Ms. Wong:You have a wide ................but they’re all

dependent on the same ........... . I think

we may be able to supply you with some

of the ................. ...but of cause we need to speak

further about it.

Clive Harris: Well, thanks for coming in.

Ms. Wong: It has been most interesting.

Derek Jones: This is the latest prototype.

Phil Watson: How does it work?

Derek Jones:Say something to the Boss.

Phil Watson: Like what?

Derek Jones:Anything. There is microphone in Boss’s ear,

and it will recognise certain commands. It ...........

what you say and ............it. When it hears the ...........

............, it plays it back.

Phil Watson:I’m sorry- could you repeat that? I don’t understand

what you mean by trigger word.

Derek Jones:Okay - I’ll try to explain it more simply. We can

programme the Boss to say something like: “I don’t

want problems, I want solutions”. And we do that

like this: you press your nose and that activates the

.....................Then you say the phrase: “I don’t want

problems, I want solutions.” Then you press your nose

again.

Phil Watson:Why do you do that?

Derek Jones:You that in order to stop the recording. Then you select

your trigger word.

Phil Watson:What is that?

Derek Jones:The trigger ........................................... Every time

he hears that word, he will say: “I don’t want problems,

I want solutions.”

Phil Watson:So, let me clarify this: each time the Boss hears the

trigger word, he will repeat the phrase.

Derek Jones:Exactly. So give him the trigger.

Phil Watson:Okay umm ... The trigger may be the word “problems”.

Derek Jones:Fine. Say it in his ear then.

Phil Watson:“Problems”.

Derek Jones:Okay, now say a sentence with the word “problems”

in it.

Phil Watson:Excuse me, Big Boss, I’m having some problems

with the project.

Big Boss: Problems! I don’t want problems, I want solutions.

Phil Watson:Brilliant!...............................?

Derek Jones:Aha! You’ll enjoy this: ................. It won’t need

new batteries. Both the eyes contain ..................................................................................... These cells

then .............................................

Now, as everybody knows, when you have this kind

of configuration....

Edward Green: Sorry, Derek, .................................................. in

another way?

Derek Jones:Sorry, I’ll keep it simple.The important thing is that this

is a ............................ All the toys will represent

................................. in technology.

Phil Watson:I can see that. It’s very impressive.

Edward Green: Thanks, Derek.

Phil Watson:Thanks for information.

Derek Jones: .........................

Ms.Wong:Tell me, do these toys work?

Clive Harris: Yes.

Ms.Wong:How old are they?

Clive Harris: Some of them are Victorian. No microchips in these.

All clockwork, but some of them are ..........................

Look at this one for instance A young violin player.

Ms.Wong:It’s very beautiful. How does it work?

Clive Harris: Well, you just .............................................

My grand mother played with some of these when

she was a girl. And my father collected ..................

Ms.Wong:They are very clever.

Clive Harris:But not very safe...Look at the sharp edges on this side.

Very dangerous and it’s covered with lead paint.

Ms.Wong:Tell me - how does it work?

Geraldine: I’ve pressed “return” and nothing happens.

I’ve tried that. How can I get out of the programme?

Just a second. Could you speak more slowly, please.

Right. Let me try. F ! and then “return”. Yes. Then

press “escape”.

Edward Green: Let me show you how products are ...........................

Edward Green:You see all products go through the same, .....................

They start as an idea. Every month, ..............................

.............. looks at all the new ideas and they put ...........

..................... into some of them. Let me show you an example. Take this product: “Friendly Fish”. The idea

came from .................................. A Management Committee looked at the design and they liked them.

Follow me. They

asked the development team how much it would cost

.....................................................,and they askedthe

Marketing Departmenttwo questions: 1. Who is the

target market for “Friendly Fish”? 2. How big is the market?

We then know if the idea is worth taking on to the next

stage which is the feasibility study.

Phil Watson: So, what happened with the Friendly Fish?

Edward Green: We learned at this stage that it was ........................

.....................................................................................indicated that Friendly Fish would sell ...........................

We then .........................................................We asked

a large group of........from..............................................

..............about“Friendly Fish”. We asked them questions like: Which material should we use?

Which colour do you like? A few of the kids wanted it

green and blue. 17.5% . Other children wanted it red. But all of them wanted Friendly Fish. All of them.

` They loved Friendly fish. We checked each ....................

Everyone of them was positive. We made half a million.

Phil Watson: And what are sales like?

Edward Green:Terrible. Sometimes it happens. Even with all the market

research, you can never be one hundred per cent certain.

Language focus.

development money, different backgrounds, key indicator product range, chip technology, a freelance designer, trigger word, low cost, necessary circuitry / a system of circuits that an electric current flows around/ record and store, voice card, photo-sensitive cells, absorbs the solar energy, power the motors, a major breakthrough, quite ingenious, wind it up a toy, clockwork toys, to manufacture the

product, high,volume mass, market product, the feasibility study, key indicator

Patterns.

The trigger word makes the Boss speak.

The professor madethe students formulate their ideas.

What makes you think that the conference will be cancelled.

Don’t make melaugh, it’s too late to take an exam.

Would you mind explaining that inanother way?

Would you mind closing the window?

You were rather rude, if you don’t mind me saying so.

Would you mind using you telephone?

4. Grammar: Passive voice.

Howis it powered?

These cells then power the motorslocatedhere under each arm/

The museum of Holography is located in the heart of New York.

Digital imagingis basedon different concept.

This imagecan be realizedin a wide variety of ways.

Images, principals, forms and materialswill be combined

in all possible ways.

Albert E. Marshall collection was sold only 37 years ago.

To mark this anniversary an exhibition had been planned

featuring a number of artists.

Date: 2016-03-03; view: 963