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HOME MOVIE VIEWING GETS JUMSTART WITH NEW TECHNOLOGIES

 

Movies have always been a popular genre to watch at home. They provide a couple of hours of great entertainment, can normally be watched without commercials, and are a great way to unwind and relax. Though movies are really popular to watch at home, they have never been quite as exciting as going to a movie theater. That is until now. New technologies are changing the way people watch movies at home and making them better than ever before. High definition television is the technology that is most responsible for breathing new life into home movie entertainment. This technology takes all the great features of a movie theater and puts them into your living room. From the large, wide screen to the really good sound system, it is possible to get a similar level of quality at home with high definition television. One of the best features about high definition television is that it gives a really high quality of resolution. In fact, the resolution is almost ten times as good as standard definition television. When watching movies, this extra resolution really makes the difference between an okay experience and a really good experience. You can imagine how much scarier a horror movie can be when you can really see the bad guys sneaking up on the heroes or all the stitches on Frankenstein's head.

 

Another technology that is changing home movie viewing is on demand Pay Per View. Dish Network Dish on Demand is an example of this new technology. While Pay Per View has always been a popular choice for people wanting a convenient way to get new movies, a lot of people have been turned off by not being able to control breaks, starting times, and other aspects of the movie watching. Dish on Demand is able to give people as much control over watching movies as if they were watching a rental flick because, once someone selects a Dish on Demand movie, they have complete control over it for 24 hours. This includes being able to rewind, pause, and replay the movie as well as begin it whenever it is most convenient.

 

Dish on Demand makes it easier to get access to movies without having to leave home. Some of the Dish on Demand selection is even offered in high definition format. This makes for a very technologically enhanced viewing experience that is both high quality and convenient. With each Dish on Demand movie costing less than five dollars, the price is also comparable to a regular video rental. Even renting videos off the Internet costs at least this much and has a lot more inconveniences to deal with. Overall, Dish TV is proving to be a very convenient way to get the newest movies at home.

 

Though movie theaters will probably always be popular for the social outings they provide and other benefits related to the really big screen, movies at home are catching up in quality and potential viewing experience. Newer technologies are really making the home viewing market much better and promise even better returns in the future.



Task 4. Answer the following questions in pairs.

 

1. What home movie viewing technologies according to the author of the article can change home movie entertainment?

2. Is it expensive to have modern home movie viewing technologies?

3. Will modern home movie viewing technologies prevent people from visiting cinema houses?

4. Is your house equipped with any home movie viewing technologies?

5. What technology described in the article would you like to have installed in your house?

Task 5.Work in groups.

Group A. Write a list of advantages of high definition television technology and Dish on Demand technology.

Group B. Write a list of disadvantages of high definition television technology and Dish on Demand technology.

Task 6.Join Student A and Student B. Discuss all the pros and cons of having one of the modern home movie viewing technologies.

Task 7.Summarize the article.

Task 8.Prepare a presentation on any modern home movie viewing technology.

 

ADDITIONAL TASK.

 

Task 1a. Discuss.

 

1. Television was first invented in 1886 by a German student, Paul Nipcow. How much television do you watch in one week? How would you spend your time if television had never been invented?

2. RCA's David Sarnoff was credited for bringing television to the masses at the 1939 World's Fair with President Roosevelt speaking. If television were invented today, with what programming would you choose to debut the new invention and why?

3. The first color television camera was the TK 41. Describe how would black and white television change the programs you watch?

4. The most recent invention in television is digital technology. Explain what could you invent to improve television programming and viewership?

5. Video recording has revolutionized the television industry and brought about channels like CNN, ESPN, and MTV. What would television be like for you without these channels? Describe the target audiences for these channels.


UNIT 4

COMMUNICATION

LESSON 1

MOBILE TELEVISION

Task 1. Discuss these questions.

 

  1. How do you entertain on a long journey?
  2. What do you think mobile television is?

 

Task 2. Watch the video “Mobile TV How-To” to know how mobile television works.

 

Task 3. Match these words to their definitions.

 

1. to launch a) fast

2. terrestrial b) not costing anything

3. portable c) to send out messages or programmes to be received by

radios or televisions

4. subsidiary d) existing on the Earth

5. broadcast e) to initiate

6. rapid f) a company that is owned by a larger company

7. free g) transportable

 

Task 4. Scan the article and answer these questions.

 

  1. What is the biggest mobile operator in South Korea?
  2. What do these numbers in the article refer to?

 

a) 2005 b) 7.5m c) 1.2m d) $435m

 

Task 5. Now read the article more carefully and answer these questions.

 

  1. Who is target audience of TU Media?
  2. Why is mobile TV successful in South Korea?

 

LESSONS FROM SOUTH KOREA’S EXPERIMENT WITH MOBILE TV

 

Ride on the Seoul metro or take a bus around the city's streets and you will see passengers gazing at their mobile phones with rapt attention, earplugs firmly in place. They are watching television. Since the first services were launched in 2005, mobile-TV services have garnered over 7.5m customers. The signals are delivered via terrestrial and satellite broadcasts, a far more efficient approach than sending individual data streams to each viewer's handset, as is mostly done in other countries.

 

Of the 6.3m users of the terrestrial service, which is free, about one-third watch on their phones, and the rest on screens installed in motor vehicles or on other portable devices. Another 1.2m people watch the satellite service, which costs about $11 a month. The government predicts that by the end of next year the number of terrestrial customers will reach 10.8m and the number of satellite subscribers will grow to 2.8m. In other words, more than one-quarter of the population will be tuning in.

 

SK Telecom, the biggest mobile operator, has been pushing the satellite service, which is offered by its subsidiary, TU Media. It has spent about $435m on the service so far and needs 2.5m subscribers to break even, says Kwang Heo of TU. Its customers are mostly sports-loving young men. Soap operas and variety shows were at first available only with a time delay, but in July TU struck a deal with MBC, Korea's biggest private broadcaster, to provide a live feed.

 

But even if mobile TV does prove successful in South Korea, it does not necessarily bode well for similar services elsewhere. Its rapid rise in South Korea is largely due to the government, which set technology standards and insisted on a free terrestrial service.

 

Task 6. Mark each statement true or false.

 

  1. Ride on the Seoul metro or take a bus around the city's streets and you will see passengers reading magazines.
  2. Mobile TV was launched in 2000.
  3. Users have to pay for the terrestrial service.
  4. Customers of TU are mostly fashion-conscious women.
  5. The government insisted on a free terrestrial service.

 

Task 7. Work in pairs. Discuss these questions.

 

  1. How popular is mobile TV in your country?
  2. Who offers mobile TV service in your country?
  3. What are advantages and disadvantages of TV mobile?

 

Task 8. Read the text. Which of these statements are true? Correct the false ones.

 

  1. The mobile TV has been popular since 1977.
  2. The mobile TV of today has many disadvantages over its predecessors.
  3. With the device, you people can watch live concerts anywhere they go.
  4. Mobile digital TVs have less channels available than the old analog TVs.
  5. The mobile TV of today features additional applications.

Date: 2016-03-03; view: 834


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